Rock Dove Design

Rock Dove Design Welcome to Rock Dove Design - a design studio helping small businesses stand out with elegant, bespoke brand & web design.

Whether you’re starting from scratch, looking to re-brand, or simply need a logo, I’d love to help.

A little glimpse at the web design WIP I’ve been working on for this jewellery brand.....really excited to be adding Squ...
13/05/2022

A little glimpse at the web design WIP I’ve been working on for this jewellery brand.....really excited to be adding Squarespace web design as a service offering very soon ✨ Wishing you a lovely weekend 😊

Knowing and understanding your target audience is at the centre of every successful business and will give you valuable ...
28/04/2022

Knowing and understanding your target audience is at the centre of every successful business and will give you valuable insights into how you should focus and tailor your brand identity to those that matter.

Your target audience is the group of people that are most likely to be interested in your product or service and are likely to share some common characteristics.

In order to define your audience and create a brand that resonates, you have to understand the key traits that shape their consumer behaviour. Even just establishing some basic information around their demographics, lifestyle, problems and needs will put you in a much stronger position🙌

26/04/2022

A few mock-ups to show how this brand identity could be carried through into some print and digital concepts, I hope you like it 😊

To end the week here are a few images from a brand identity project for a local jewellery designer who produces beautifu...
22/04/2022

To end the week here are a few images from a brand identity project for a local jewellery designer who produces beautiful, handcrafted pieces from her studio. Wishing you a lovely weekend😊

20/04/2022

A few mock-ups from this lovely brand identity project - carrying the elegant, serene vibe through some print and digital concepts 🤍

Sticking with the Springtime flora and fauna theme, another throwback to a nature inspired branding project – this time ...
18/04/2022

Sticking with the Springtime flora and fauna theme, another throwback to a nature inspired branding project – this time a luxury decorative home accessory brand with nature very much at its heart. The goal was to create something elegant, natural, and serene; here’s a little overview of the logo variations🤍

A great visual brand identity is unique and recognisable, simple and clear. Your business is competing with countless ot...
13/04/2022

A great visual brand identity is unique and recognisable, simple and clear. Your business is competing with countless others so customers should be able to differentiate your brand from all others with a quick glance.

Consistency is key (I know I go on and on about this) - your visual identity should remain consistent no matter what the application or medium, whether it be printed or in the digital world. As well as giving your brand a sense of professionalism and authenticity, sticking to the same colour palette, fonts, style of imagery and graphics will go a long way in helping you portray a strong visual aesthetic that’s instantly recognisable😊

11/04/2022

Spring is definitely doing its springy thing here in the UK so it feels fitting to do a little roundup for this gorgeous floristry branding project 🌷

What are Brand Guidelines?Sometimes referred to as style guide or a brand manual, think of your brand guidelines as a ru...
08/04/2022

What are Brand Guidelines?

Sometimes referred to as style guide or a brand manual, think of your brand guidelines as a rule book that clearly sets out the standards for representing your brand correctly across mediums and platforms. It’s used as a reference guide internally and externally by anyone communicating your brand to the outside world to ensure consistency – and we all know consistency is key to growing a successful brand.

Commonly it includes details about your logo (and logo variations), your brand colour palette, typography, and image direction, but often it goes beyond these details and includes your core values, mission, personality, and tone of voice✨

Morning everyone, here are a few images from a branding project for a local florist who runs workshops and a bespoke des...
06/04/2022

Morning everyone, here are a few images from a branding project for a local florist who runs workshops and a bespoke design service for special events. The aim was to create something fresh, timeless and elegant with a modern, slightly whimsical twist😊

Your visual brand identity is how you express your business through the visible elements of your brand. The goal is to c...
04/04/2022

Your visual brand identity is how you express your business through the visible elements of your brand. The goal is to communicate a unified and consistent message that represents you as a brand and that resonates with your target audience. Nailing an impactful visual brand identity helps:

- Bring personality to your brand (helping you connect emotionally with your audience)

- Create a consistent message (which in turn gives your brand authenticity & professionalism)

- Build recognition & brand awareness

- Differentiate you from the competition ✨

30/03/2022

A quick round up for this branding project - I can’t get enough of the beautiful font 🥰

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Southdown Road, Harpenden
Saint Albans
AL51TE

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