21/07/2026
New ASI research across 24 countries shows British consumers are a "show me, don't tell me" crowd: lukewarm on advertising in principle, but 97% form a more favourable view of a brand once a good product is in their hands.
The catch? We care less about the eco and ethical backstory than almost anywhere in Europe. Usefulness wins here.
Our full breakdown of how the UK compares 👉 https://allinonemerchandise.co.uk/uk-vs-europe-promotional-products/
New ASI 2026/2027 data shows the UK leads Europe on promo outcomes but ranks below average on sustainability and provenance. What that means for UK marketers.