Wagada Digital

Wagada Digital Award winning, full-service digital marketing agency | Helping ambitious clients by making the complex simple

We are true specialists in digital marketing and search engine optimisation. We work with clients all across the world, supporting them to raise their profile online, engage their audience and convert more customers. We become our clients outsourced specialist marketing partners, supporting your in-house marketing function with our team of experts. As HubSpot Partners, we support our clients to ge

t the most out of marketing with this powerful tool. As onboarding partners, we can set HubSpot up and get you started, or you can take advantage of our ongoing marketing support packages with HubSpot. We'll help you to better support your customers and demonstrate that you have the skills and expertise to solve their problems. Through our strategic and targeted marketing campaigns, we'll help you engage your potential customers to build that trust and desire, so they buy from you.

In a zero-click world, what other people say about your brand matters more than ever.That’s where Digital PR comes in. D...
12/06/2026

In a zero-click world, what other people say about your brand matters more than ever.

That’s where Digital PR comes in. Digital PR helps you earn high-quality brand mentions and backlinks from relevant online publications, building your visibility, authority and credibility beyond your own website.

These mentions can support SEO, AEO, and increase brand awareness. This helps search and AI engines understand why your business should be referenced as a trustworthy source.

Want to start building a stronger Digital PR strategy?

Get in touch today: https://hubs.li/Q04kSbr_0

Is your LinkedIn content reaching the right people?For a long time, your content was mainly shown just to your connectio...
10/06/2026

Is your LinkedIn content reaching the right people?

For a long time, your content was mainly shown just to your connections. So, the size of your network played a big part in how much reach your posts received.

Now, LinkedIn is moving towards an interest-led feed.

That means the platform is paying much closer attention to what people engage with. This includes topics they care about and what content feels most relevant to them.

For businesses, this means we need to rethink how we post on LinkedIn.

Just because you have a bigger audience doesn’t automatically mean better reach, just like posting more doesn’t automatically mean better results. What actually matters is the clarity and relevance of your posts.

If LinkedIn can understand what your content is about, who it’s for and why people are engaging with it, you’re much more likely to reach the right audience, including people who don’t already follow you.

The update means brands should be asking, “What do we want to be known for?” because clear and consistent brands are the ones that will get seen.

Want to build a social media strategy that helps your brand get seen by the right people? Get in touch today or visit our website for more information: https://hubs.li/Q04kL4Gt0

Thinking about HubSpot for your business?HubSpot can be a powerful platform for bringing your marketing, sales, service ...
03/06/2026

Thinking about HubSpot for your business?

HubSpot can be a powerful platform for bringing your marketing, sales, service and reporting together in one place. But to get the most from it, you need more than the software. You need the right setup, strategy and support behind it.

That’s where we come in...

As HubSpot Platinum partners, we ensure that businesses don’t just use HubSpot, they unlock its full potential, achieving greater efficiency, stronger customer relationships, and long-term success.

Whether you’re considering HubSpot for the first time, reviewing your current CRM or looking to get more from your existing portal, our team can help you unlock its full potential.

Considering HubSpot? Come and chat to us.

Before you promote a role, get crystal clear on who you want to attract.A strong candidate persona means better messagin...
01/06/2026

Before you promote a role, get crystal clear on who you want to attract.

A strong candidate persona means better messaging, better targeting, and ultimately better hires.

When you know who you’re speaking to, everything else becomes easier.

Want help building your candidate persona?
Check out our free resource: https://hubs.li/Q04j8BhZ0

This month, we celebrated two very special Wagaversaries for James and Emily.James is marking an incredible five years a...
29/05/2026

This month, we celebrated two very special Wagaversaries for James and Emily.

James is marking an incredible five years at Wagada. As one of our Marketing and HubSpot Specialists, he plays such an important role in supporting our clients and the team with his knowledge. James is cool, calm, and collected, and his approach can help problem-solve even the trickiest challenges.

Emily is celebrating her first year with us, and we're so happy to have her on board. Super organised and always ready to help, Em is a brilliant part of our Client Services team and keeps everything moving in the right direction.

Thank you both for everything you do. Happy Wagaversary 💚

When your audience asks AI a question, will your brand be part of the answer?More and more people are now asking questio...
27/05/2026

When your audience asks AI a question, will your brand be part of the answer?

More and more people are now asking questions in platforms like ChatGPT and other AI-powered engines. These platforms act as answer engines, delivering immediate responses rather than traditional lists of links.

This is changing how people discover brands and consume information. For marketers, it means content needs to do more than rank; it needs to provide clear, structured answers that AI engines can surface and trust.

In our upcoming webinar, we’ll show you how to plan content for Answer Engine Optimisation (AEO) and build a strategy that supports visibility across the modern search journey.

Book your place here: https://hubs.li/Q04hTkh50

LinkedIn's algorithm has been updated. It's not just a place for self-promotion as the platform now favours content that...
08/05/2026

LinkedIn's algorithm has been updated.

It's not just a place for self-promotion as the platform now favours content that provides genuine value.

LinkedIn used to be a social network that revolved around "who you know" but now it's changed to a hybrid model that heavily prioritises topical relevance, knowledge-sharing, and niche expertise.

The algorithm now evaluates you against these criteria:
credibility, intent, originality, structure, length and engagement.

Which means visibility is about being recognised, remembered and trusted over time.

This shift is changing how B2B brands get discovered. By the time someone searches for a solution, they often already have an idea of who feels credible.

To stay relevant, treat your profile like a personal brand and actively post about your specific industry rather than just networking silently.

We’ve broken down what this means and how LinkedIn fits into a wider search everywhere strategy.

Read the full blog here: https://hubs.li/Q04fX67m0

Last call! The next HubSpot Exchange is just around the corner, and there are only a few spots left.Missed the last one?...
06/05/2026

Last call! The next HubSpot Exchange is just around the corner, and there are only a few spots left.

Missed the last one? We had a room full of marketers, sales leaders, RevOps professionals and CRM owners sharing ideas, learning from each other and getting more from HubSpot.

Plus, we also had good coffee and breakfast, which always helps.

The next HubSpot Exchange is coming up, and we'd love to see you there. If you want to learn how others are using HubSpot, share ideas and pick up practical tips you can actually use, this is the room to be in.

📅 14th May 2026
⏰ 8:00 am to 10:30 am
📍 Everyman, Broadgate, London
🥐 Complimentary breakfast included

Sign up for your free ticket: https://hubs.li/Q04fBB7G0

Ellie and Char headed to Digitaloft Digital PR Summit last month, the UK’s largest digital PR conference, to hear from l...
05/05/2026

Ellie and Char headed to Digitaloft Digital PR Summit last month, the UK’s largest digital PR conference, to hear from leading voices across the industry.

They watched interesting talks and gained new perspectives. From learning about outreach and brand building to the evolving role of PR in an AI-driven search landscape. There were also some really great insights into how social and PR can work together to amplify brand awareness.

What trends do you think will define the future of digital PR?

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AL12HA

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Thursday 9am - 5:30pm
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