08/08/2025
Pulling Back the Curtain on Google My Business: 5 Things Top Performers Quietly Do
I’ve been in some high-level rooms lately—masterminds, closed-door strategy calls, even a few “off-the-record” Zooms. And while I won’t name names, I’ve seen how real local business growth happens on Google My Business (now GBP).
Here are 5 behind-the-scenes tactics top performers are using that most small businesses never hear about:
💡 1. They treat their GBP like a landing page—not a listing.
It’s not just name, rank, and phone number. These folks craft every word of their description, services, and Q&A to sell, not just inform.
📸 2. Photos are scheduled, not random.
They don’t just post the odd van shot or team pic. Every photo is part of a content strategy—seasonal, branded, and geo-tagged to reinforce relevance and freshness.
✍️ 3. Weekly posts = algorithm fuel.
Not monthly. Not when they remember. Weekly posts are the heartbeat. Some even repurpose blog content to stay consistent and signal authority to Google’s AI.
🌟 4. They don’t chase reviews—they curate them.
They guide clients to leave reviews with keywords, locations, and specifics. It’s not about volume; it’s about relevance and ranking.
🔍 5. They answer their own FAQs in the Q&A section.
Yep—posting questions and answers builds trust, controls the narrative, and boosts visibility in voice and AI-driven search.
It’s subtle. Strategic. And deadly effective.
You won’t see this on generic SEO blogs—but I’ve watched it work up close.
If you’re a local business owner and want to quietly dominate your area, don’t sleep on these.
Thinking of pulling back the curtain a little more—would that help?
