Dandelion Marketing

24/09/2026

If you find it hard to market your accountancy services, try thinking about them as a client would. How would they go about finding you if they didn't know your particular accounting terms or phrases? Where would they look?

Think about what things keep people up at night - and how can you help ease those worries?

There are lots of extra tips over on our blog too - I'll link it in the comments if you want to check it out!

17/09/2026

Recently, I completed a full marketing review for a business consultant - it was a very satisfying process! Her expertise was undeniable, but she felt her online presence wasn’t reflecting her true value - or reaching the right people.

We started by stepping back from the tactics (social media, SEO, ads) and looking at the strategy. Who is her ideal client? What specific problems does she solve that others can’t? How should she position herself to stand out?

I worked with her to create a clear, actionable marketing plan, tailored to her unique niche. No more guessing games and no more trying to appeal to everyone (which means appealing to no one).

If you’re feeling stuck or unsure if your marketing is working for you or against you, it might be time for a reset. Sometimes, the best thing you can do is pause, define your ideal client, and build a plan that actually fits your business.

15/09/2026

This month, we’ve learned the power of saying “no.” It sounds counterintuitive for a marketing agency, but leaning into our ideal clients means being brave enough to step back from opportunities that don’t align with our strengths or values.

When you focus on the right people, the quality of your work improves, and the relationships deepen. Plus, it frees up energy for what truly matters.

Speaking of energy, we’ve been shaking things up locally! We’ve started visiting new networking groups in the area, meeting fresh faces, and hearing diverse stories from fellow business owners. It’s a great reminder that growth often happens outside your comfort zone.

Have you tried any new networking spots recently? Or have you mastered the art of the polite “no”? Let us know in the comments! 👇

10/09/2026

In marketing your accountancy services, it's the human bit that needs to shine, much more than the numbers.

In our latest blog, we explore why injecting a "human touch" into your marketing - in any professional field - is the key to attracting high-value clients who want more than just compliance.

👉 Read on here: https://www.dandelion.marketing/blog/beyond-the-numbers-marketing-with-a-human-touch

For many business owners, an accountant is someone they call once a year to file taxes or when something goes wrong with their VAT return. The relationship is often transactional, distant, and purely functional.

08/09/2026

Once an idea exists on paper, it becomes much easier to structure - so that's a marketing tip you can action today! Rather than allowing a theory to ping around your head endlessly, go write your thoughts down and start seeing them clearer.

Now, if you end up with multiple bits of paper you're not sure what to do with, come chat to me - I'll help you organise them and create a marketing plan. You can book your free Marketing Review here:
https://tidycal.com/dandelion-marketing/marketingreviewcall

03/09/2026

We’ve recently been building a new website for a client to test an offshoot revenue stream. Instead of a massive, costly overhaul, we’re keeping it small, simple, and focused.

This is because it allows them to:
✅ Test the market with minimal risk
✅ Iterate quickly based on real feedback
✅ Keep their budget intact for other priorities

A perfect, polished platform is great but you don't always need one to start gaining traction. Sometimes, you just need a clear, functional presence that lets you hit “go” without burning out your resources.

Is there a project you’ve been putting off because it feels too big? Break it down. Start small - see what sticks.

01/09/2026

Two years ago, we planted the seeds for Dandelion Marketing 🌱 Today, we’re celebrating our second birthday! It’s been an incredible journey so far, filled with learning, growth, and the chance to help professional services businesses shine.

We couldn’t have done it without you! 🎉

💚 To our clients: Thank you for trusting us with your brand, your voice, and your goals. Watching your businesses grow and seeing the impact of good marketing on your daily lives is what keeps us going.

💚 To our network: Thank you for the referrals, the conversations, and the support.

Here’s to the next two years of helping more experts get seen, heard, and valued 🥂

27/08/2026

A.I. tools have made content creation a lot faster, and it's a lot easier for solopreneurs to get stuff done. However, if you are using A.I. to help you wear all the hats in your business, make sure you are checking it's output. It can be smooth-talking but it can also be repetitive, and the tone of voice it uses may not always sound like you if you are not giving it particular prompts.

People buy from people, especially in service-based businesses. Your personality and your voice are part of what makes you stand out, so don't lose them. Here are a few things to keep in mind as you use A.I.:

✏️ Always edit it to sound like you
✏️ Add your own examples, opinions and experiences
✏️ Read it out loud - if you wouldn't say it, don't post it

Need help finding or refining your brand voice? That's exactly what we love to help with - drop us a message 😊

25/08/2026

You might be a better consultant than many, but if you can't be easily found online, your expertise may not matter. Others who are being more proactive may win over your potential clients, simply because they are talking louder.

If you want to be more consistently visible online, reach out to me for a chat - we can celebrate your expertise in social content, blogs, newsletters and websites, so the people who need you can find you quicker.

20/08/2026

A shout out to Gareth at Graphic Studio, who we partnered up with on the project that garnered this lovely review - it's a joy to work in tandem with other independent businesses who care as much as we do!

🌟🌟🌟🌟🌟 "Sarah and Gareth offered an excellent brand programme - taking us through the full journey of how to develop our vision, values, mission, logo and ultimately the full brand. Their approach was engaging and made the experience interactive and thought provoking. For any new company or if you are looking at re-vamping your identity I would certainly recommend going through the branding sessions. Thank you!" - Hannah