14/06/2020
The beginner’s guide to setting up a business.
So you've got an idea for a new business, but what’s next? Setting up your own business can be a long and complex journey. With so many things to do it can be hard to keep track. To help we've put together this guide which highlights all the major tasks you’ll have to undertake as you get up and running.
1. Test the market
Your business idea may seem fool proof to you, but will people be interested in what you’re planning to offer them? It’s important to test the market before you launch. You may find your idea needs work and it’ll save you time and money if you make those changes before you launch.
2. Choose your business name.
In some ways a good business name is a matter of personal preference. However, there are some things that you have to be sure of. First, ensure you won’t infringe anyone else’s intellectual property. If you do, it could prove to be exceedingly costly. Your name should also be brandable.
3. Choose (and register) a domain name.
It’s important to register your domain name as early as possible. If you don’t, there’s a risk that someone else will snap it up before you. Although it is possible to buy domains that have been registered by someone else, the cost of doing so is usually many times the cost of getting an unregistered domain.
4. Get funding.
How will you get the money to fund your business before it starts turning a profit? Maybe you’ll keep your day job on. Or perhaps you’ll get a business loan, or seek other sources of funding. If you are looking for outside sources of funding, you’ll undoubtedly need a business plan first.
5. Develop your brand and start communicating as it.
Developing a brand is a lot of work, but it will also provide you with a lot of useful information. This step will help you understand your potential customers and how they will expect you to communicate with them.
6. Develop a web presence.
If you’re going to be doing most or all of your business online, then it’s vital that you get your website up and running as quickly as possible. Design, search engine optimisation, analytics and online marketing are all things you’ll have to get to grips with.
7. Recruit or find trusted suppliers.
If you’re selling a product, you’ll need stock or raw materials. That means you’ll need to find reliable suppliers to provide you with what you need. Ask your current contacts. Look at recommendations from industry bodies. Find independent editorial reviews. Once you've found them, ask to speak to their current customers and check accreditations.
8. Develop a business plan.
A business plan is crucial. In it you’ll outline your expectations for the business and give details of how you’ll achieve these goals. Without a business plan, you won’t be able to secure outside funding.
9. Register your business.
Will you be a sole trader, limited company or a business partnership? This decision will affect things like the taxes you’ll pay and your responsibilities if the business makes a loss.
10. Arrange legal and contractual documents.
Your options here are limited. You’ll either need to hire a legal professional, or download template contracts and adapt them for your needs. The latter is only a possibility if you have a full understanding of what legal issues your business will face. If you’re not sure about things, it makes sense to seek the advice of a solicitor.
11. Understand your banking and financial position.
As well as an accountant, you’ll need a business bank account. There are plenty of options out there, so work out what will suit you best. You’ll also need to understand cashflow issues your business may face, especially if you’ll be offering credit to customers. A business adviser will be able to help you find the right bank account.
12. Understand your tax position.
The taxes you pay as a business will depend on the kind of business you've registered. However, you’ll need to understand exactly what you’ll be expected to pay and why, so there are no nasty surprises. You may want to hire a good accountant at an early stage to help you with this.
13. Register intellectual property.
Are you bringing a new product to market? If so, have you secured patents? What about your name? Have you looked into securing trademarks to make sure no one can impersonate you? Securing your intellectual property isn’t the most glamourous thing you’ll do when setting up your business, but it could be one of the most important.
14. Decide if you’ll need premises.
If you’re a one-man band, the chances are you’ll be happy running things from home. However, if you plan on opening a physical store, expect to take on staff, or will meet face to face with clients, then you’ll need premises.
15. Don’t give up!
Running a business is extremely rewarding, but that also means it’s extremely challenging. You need to keep going, but you also need the right support network. That includes friends, family, your business adviser and even a mentor who is familiar with your sector. And of course Impress Design will be here to support your business as it grows with guides on our site and web hosting for firms of all sizes.
For further help & advice feel free to contact us for a chat on 07395494771 or email [email protected]
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