Real Deal Marketing

15/02/2023

09/02/2023

Getting Less Clicks To Your Website!

As the space for Business becomes more and more noisey and users on search engines want information faster it's given rise to the ZERO-CLICK SEARCH.

What do I mean by this, well it's far easier if users can find information in searches without having to click out side of a platforms eco system and the platform prefer this as the user stays inside on it.

Not having a user click to your website from a search is good for google but not for you. Making up 57% searches on mobile and 53% on desktop according to Semrush data the increase in Zero click search means marketers have less opportunity to make a on search engine results.

This makes it very important to be able to capture a users attention quickly.

Also this separates the pros from the pretenders because its even more important to be able to create professional sales content around your organic content.

Google has implemented some changes that are user friendly and marketers have to make sure they are leaning these changes that evolve from user behavior which is why you must use a competent individual or company to assist.

Google have introduced features like rich snippets and instant answers so users can get answer faster without clicking away from the search engine itself. This is part of Google business strategy.

his can take the form of instant answers, featured snippets and knowledge panels, local results in Google Maps or features offered by Google News, Shopping, Video and Jobs. Simply put, zero-click searches are a result of the search engine’s quest to be the one-stop shop for digital information, to own the resulting conversion and simultaneously generate more revenue.

Knowing the audience well macan make a big difference and is now why it's more important to build Expertise, Authoritativeness and Trustworthiness—to all of their owned, earned and shared media. In such a saturated multimedia marketplace, marketers would be well-advised to incorporate videos, high-quality images and strong technical SEO as part of their strategy to increase the chances of SERP visibility and drive consumer engagement with specific content.

Customers will look for the companies playing the long game and do their research and background checking before making decisions as its even easier to get the information.

The same goes for owned media and social channels, where more and more users are turning for information, particularly tech-savvy younger generations.

To cover all demographic bases, rather than focus on broad generic search terms, instead use long-tail keywords specific to your niche and offer information to customers that only you can provide.

Another tactic is to create content designed to provide quick snippets of information that don’t direct users to your website, to ensure they don’t move on to your competitors.

This will evolve constantly and having a marketing strategy that can move learn adapt and pivot will be essential to the growth of your business.

For more information on this or an overhaul on your strategy contact us via DM or drop a comment and we can set up a call.

07/02/2023

The Death of Organic Posts
Recent algorithm updates have shifted the focus from organic posts to paid advertising as the main factor in getting seen in social feeds.

A quick check of your Facebook feed will reveal the 2nd or 3rd post is always an ad. You will see individual posts on your feed but rarely a business post.

While we encourage you to create organic content to maintain a presence, your social media marketing strategy needs to centre on paid ads if you want to succeed online.

Do your research and get expert help on optimising your marketing strategy.

SEO is Still Crucial to Success, BUT!
Recent SERP trends show Google is giving prominence to paid ads over organic search listings. Search for any keyword and the first 4-5 rankings consist of predominantly paid ads and Google business profiles on Maps.

But, if you’re not keen on advertising, getting your organic SEO is essential now that ads are taking the top results.

Google’s search algorithm goes through several updates but typically rewards high-quality content relevant to the primary keyword phrase. However, it also evaluates many variables – including page authority, content quality, quality of backlinks, site speed, etc. We must create high-quality content and get the SEO fundamentals right.

Optimising Voice Search
The use of voice search will continue next year, and every business should optimise for it.

When we type a search into Google, we phrase it differently than when we use Siri or Alexa for information.

For example, a person looking for a good pub might type “good pub in Sydney” into Google but might ask Alexa, “where is a good pub near me”.

So when writing content, choosing your keywords is necessary based on the questions people may ask when using Siri or Alexa.

Video Marketing
They say a picture is worth a thousand words. So, one can only imagine the value a good video can deliver.

Think about all the benefits of video marketing:

72% of consumers prefer watching videos over reading text
Videos can increase brand awareness.
It can help with the overall SEO strategy.
However, like any trend, video is getting updated. Here are some useful statistics to note:

Live streaming on Facebook and Instagram keeps viewers hooked 3x longer than a standard video.
You only have 8 seconds to capture attention on TikTok. Make the most of viral sounds, memes, challenges, and trending hashtags to increase video visibility.
Videos are being integrated into emails to create personalised messages, share information, and create a more visually appealing layout.
Product videos can provide customers with a better sense of scale and specifications than text and pictures.

Personalised Marketing
Move away from generic messaging in your communications, as most people can see right through those. Personalisation brings a variety of benefits, including:

improved customer satisfaction
increased digital conversion
improved advertising
A personalised experience makes a customer feel appreciated and understood. For example: When a streaming service, like Amazon or Netflix, offers recommendations based on previous viewing activity and sends reminders that the viewer left in the middle of a movie.

Emphasis on CyberSecurity
The Optus breach brought it home for most Aussies, and within days, Telstra also reported a breach. We have become more reliant on technology, so safety and privacy concerns will be at the forefront of everything we do online.

Banking, entertainment, work – any site that requires personal details must incorporate network security. Businesses must invest in cyber security support for their websites and implement best practices such as keeping software updated, taking regular backups and training staff to create a secure working environment.

Increase in User-Generated Content (UGC)
Authenticity is a trait that consumers search for in a brand. That explains why user-generated content is becoming more popular.

Moreover, UGC is a much cheaper digital marketing strategy for small businesses when compared with traditional forms of marketing.

Examples of UGC that are commonly used:

Customer reviews
Case studies
Testimonials
Not only does it help build brand authenticity and drive awareness, but it also promotes user engagement.

Growing Social Platforms for Business
As of 2022, there are 4.59 billion social media users around the globe, and that number is expected to increase even further. And with that increase comes more social platforms to market.

Here are two platforms that could be useful to your business.

TikTok
With over 1 billion monthly users worldwide and its popularity with a wide audience range, content often goes viral. As a result, more brands are capitalising on TikTok videos to showcase their personality and market products.

Discord
With over 150 million active users, communication is via voice chat or message and screen share. Some say it offers better chat functionality than Skype or Slack.

One important thing to note is that Discord allows first-party data tracking. It also offers better control alert functions for people in your group and assigns roles, so no one is overwhelmed by notifications.

There are also numerous features for collaboration and the potential to tag customers for events and during chats.

Online Privacy Concerns
Businesses are expected to be more proactive in gathering customer data in 2023.

For example, form building can help collect information from customers that could influence your next product launch or service. Even the most basic forms gather valuable information that can help turn window shoppers into buyers.

Alternatives include social media competitions, newsletter sign-ups, and lead generation forms. It’s essential to set time aside to evaluate your data collection efforts and the data itself.

Updates to Google Services
Google is famous for its algorithm changes and feature updates, but two big announcements significantly impacted businesses.

Goodbye Universal Analytics
In July 2023, Google will officially discontinue the Universal Analytics (UA) platform, and Google Analytics 4 (GA4) will be the go-to solution for monitoring website activity.

GA4 is designed to cater to key business objectives, such as driving sales or app installs, generating leads, and providing critical insights on customer engagement.

We recommend setting up your GA4 account as soon as possible. This gives you extra time to prepare and get used to the new features and settings.

Google Surveys shut down
Google shut down its popular Survey service on November 1st 2022.

However, they hint on their Help Page at plans to repackage the service and offer it through Google Ads. “The Surveys team will be working to find new ways to bring the scale and insights of our research network to customers via Google Ads products for advertiser, customer, and market research.”.

We advise looking for an alternative, such as SurveyMonkey, as Google doesn’t look like they have any replacement services ready.

In conclusion, the digital world is ever-changing, and we must always be ready for new opportunities in digital technology.

The best thing for you to do now is to incorporate some of these digital trends into an actionable plan so your business can stand out as an innovative leader in your industry.

30/01/2023

Developing a Digital Marketing Strategy: A Comprehensive Guide Written By Billy McGarry

Introduction
Digital marketing is an ever-evolving field that can be complex to navigate. To maximize the effectiveness of your digital marketing efforts, it’s important to develop an effective strategy. A digital marketing strategy is a plan for using digital channels to reach your business goals and objectives.

In this article, we’ll provide a comprehensive guide to developing a digital marketing strategy. We’ll cover everything from identifying your target audience to setting goals and objectives, analyzing your competition, establishing a budget, implementing your strategy, and monitoring results. Let’s get started!

Identify Your Target Audience
The first step in developing a digital marketing strategy is to identify your target audience. Knowing who you are trying to reach will help you create content that resonates with your ideal customers. There are several things to consider when identifying your target audience.

Analyze Your Buyer Personas
Buyer personas are fictional representations of your ideal customers. They are based on market research, surveys, interviews, and other data. Analyzing your buyer personas will help you understand the needs, interests, and behaviors of your target audience. You can use this information to create content that speaks to their pain points and offers solutions.

Consider the Demographics of Your Audience
Demographics refer to characteristics such as age, gender, income level, education level, and geographic location. Understanding the demographics of your target audience can help you determine which platforms are most likely to reach them. For example, if your target audience is primarily young adults, you may want to focus your efforts on social media platforms like Instagram and Snapchat.

Develop a Content Plan
Once you have identified your target audience, it’s time to develop a content plan. Content is a key component of a successful digital marketing strategy. Not only does it help you engage with your target audience, but it also helps you build trust and credibility.

Create a Content Calendar
Creating a content calendar will help you stay organized and ensure that you are consistently producing quality content. When creating your content calendar, think about the types of content you want to produce (e.g., blog posts, videos, infographics, etc.) and how often you want to publish content. You can also use your content calendar to plan promotions, giveaways, and other activities.

Develop Content for Each Platform
When creating content, it’s important to consider the platform you are publishing on. For example, the content you post on Twitter should be different than the content you post on LinkedIn. Developing content specifically for each platform will help you maximize engagement and reach your target audience.

Set Goals and Objectives
Setting goals and objectives is an important part of developing a digital marketing strategy. Having clear goals and objectives will help you measure the success of your efforts and ensure that you are working towards achieving your desired outcomes.

Define Your Goals
Your goals should be specific and measurable. For example, instead of saying “I want to increase website traffic,” you could say “I want to increase website traffic by 25% over the next three months.” Defining your goals will help you track progress and adjust your strategy accordingly.

Establish Measurable Objectives
Objectives are actionable steps that you take to achieve your goals. For example, if your goal is to increase website traffic, your objectives might include optimizing your website for search engines, running a paid advertising campaign, or creating content for social media. Establishing measurable objectives will help you stay on track and measure your progress.

Analyze Your Competition
It’s important to understand what your competitors are doing in order to stay ahead of the game. Analyzing your competition will give you insights into the strategies they are using and help you identify areas where you can differentiate yourself.

Research Your Competitors
Start by researching your competitors’ websites, social media accounts, and any other online presence they may have. Pay attention to the type of content they produce, the platforms they use, and any promotions or campaigns they are running. This information can help you identify opportunities to stand out from the crowd.

Identify Areas Where You Can Differentiate
Once you have a good understanding of what your competitors are doing, you can start to identify areas where you can differentiate. Think about the unique value you offer and how you can communicate it effectively. This will help you create content that stands out and resonates with your target audience.

Establish Your Budget
Once you have identified your goals, objectives, and areas of differentiation, it’s time to establish your budget. Your budget will determine how much you can spend on digital marketing activities such as paid advertising, content creation, and social media management.

Assess Your Resources
Before allocating funds, assess the resources you currently have available. Consider the skills and expertise of your team and any tools or technology you can leverage. This will help you determine how much you need to invest in outside services or additional personnel.

Decide How Much to Spend
Once you have assessed your resources, you can decide how much to allocate to digital marketing activities. Make sure to factor in the costs of any external services you may need and leave room for experimentation. You can always adjust your budget as needed.

Implement Your Strategy
Now that you have established your goals, objectives, budget, and areas of differentiation, it’s time to implement your strategy. There are several tactics you can use to reach your target audience and achieve your desired outcomes.

Utilize Social Media Platforms
Social media is one of the most effective ways to reach your target audience. Create profiles on the platforms your target audience uses and post content regularly. Engage with followers, respond to comments, and run promotions and campaigns to increase engagement.

Invest in Paid Advertising
Paid advertising can be a great way to reach new audiences and drive traffic to your website. Platforms like Google Ads and Facebook Ads allow you to target users based on their interests and demographics. Investing in paid advertising can help you get your message in front of the right people.

Leverage SEO Tactics
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. Implementing SEO tactics such as keyword research, link building, and content optimization can help you increase visibility, drive more traffic to your website, and generate more leads.

Monitor Results and Adjust Accordingly
Once you’ve implemented your strategy, it’s important to track performance metrics and make adjustments as needed. Monitoring results will help you understand what is working and what isn’t so you can make informed decisions about how to optimize your strategy.

Track Performance Metrics
There are several performance metrics you can track to measure the success of your digital marketing efforts. These include website traffic, conversions, engagement, and return on investment (ROI). Tracking these metrics will help you understand what is working and what isn’t.

Make Adjustments as Needed
Once you’ve tracked your performance metrics, you can make adjustments as needed. If something isn’t working, try changing your approach or experimenting with different tactics. It may take some trial and error, but making small adjustments can help you optimize your strategy and achieve better results.

Conclusion
Developing an effective digital marketing strategy requires careful planning and ex*****on. By following the steps outlined in this article, you can create a strategy that will help you reach your goals and objectives. Identify your target audience, develop a content plan, set goals and objectives, analyze your competition, establish a budget, implement your strategy, and monitor results to ensure you are moving in the right direction.

By taking the time to develop a comprehensive digital marketing strategy, you can maximize the effectiveness of your efforts and achieve your desired outcomes.

If you have any questions or need any help contact me directly.

26/01/2023

If you didn't catch part 1 on The Venus Fly Trap Series Here It IS.

This will be out in a series of physical books by the summer that we will be giving away free just the P&P will need paying.

This system we created will get you customers fast get you noticed fast on platforms.

People want speed with these systems they don't want to wait, If i said i can deliver paying customers in a week or 3 months which would you choose.

https://youtu.be/HHHJQvtlgGs

Download Our FREE Marketing Guide here https://bit.ly/marketing-guide-rdmThe Venus Fly Trap PT1 - How To Get Noticed On Facebook & Build A Customer Base.The...

26/01/2023

5 Restaurant Marketing Mistakes You Should Avoid.

We work with a lot of Restaurant owners, and in the current climate it's even more important to keep customers coming back and enjoying your food.

In this article I explain how to do this and why it's important to do this now. When others are retracting you need to punch through the noise and when your competition is retracting it's even easier to stand out.

5 Restaurant Marketing Mistakes You Should Avoid

24/01/2023

Struggle To Get Your Head Around Digital Marketing - Top Digital Marketing Strategies in 2023

You all must be curious about knowing all the strategies which can play a crucial role in the marketing of a product digitally in front of the whole World. So, let’s get started!

Some of the top Digital Marketing strategies are-
Search Engine Optimization (SEO)
Video Marketing
Content Marketing
Social Media Marketing
Email Marketing

Search Engine Optimization (SEO)- The process of working to raise a website’s or piece of content’s position in search results is known as SEO. Search engines’ main objective is to give users the best experience possible. The more information users provide when searching for answers to their questions, the more useful they are. As a result, quality and relevant content appear higher in search results. SEO specialists are responsible for analysing a company’s search efforts, and analysing and implementing various website strategies to improve rankings for specific topics or keywords.
So, whenever a user is searching for some specific products or services online through Google or other search engines, an SEO person ensures that the product is listed in the search engine results pages so that the particular product of their company gets recognized digitally.

Video Marketing- The emergence of more digital marketing strategies has indirectly led to the usage of video as a marketing strategy because it has been used to advertise products in accordance with films and television shows. Video has been shown to be an engaging technique to grab an audience’s attention and convey information that may generate an emotional response or motivate the viewer to take action. Any company’s product marketing strategy should include video marketing.
There are a number of social sites where you can use video marketing to advertise your business. For example, YouTube remains a major platform for video content for companies or any individual brands. There are several businesses and brands that may compete with yours, but it is still crucial to share your product on YouTube so that people can view the product and get recognized.

Content Marketing- Content marketing is another essential Digital Marketing strategy that uses blog articles, videos, and other materials to attract users, build market presence, speed up the sales process, and finally convince them to purchase your products. A great content marketing strategy must include adding value for your consumers. But content marketing should advance your company in addition to bringing in new readers and followers. When you can reach the questions your customers are asking, content marketing can help your website improve its search engine rankings for the words and phrases users use to do their inquiry. As a result, your website receives more website traffic and gets leads generation directly.

Social Media Marketing- Social media marketing is the strategy of promoting your business and making sales on social media sites like Instagram, Twitter, and Facebook. Social media may also give you a good amount of valuable information on your followers, including their characteristics, places of residence, and social media interactions. You can strengthen your strategy and audience targeting according to these recommendations. Whether your business is start up, growing, or expanding out into new areas, social networking is important. It might be helpful to consider networking sites as a live event, but with online rather than in-person interactions. In this situation, networking is crucial. Additionally, it can result in long-lasting relationships with both your customers and future business partners.

Email Marketing- The practice of reaching out to a target audience through email is known as email marketing (email). The emails typically have a business purpose, but they can also be used to instruct and educate the receiver on relevant subjects. Email marketing might include newsletters with company information, sales promotions, and subscription offers. A strong tool for customer acquisition, and engagement, is email marketing. Your firm can gain a lot by executing an effective email marketing campaign. To meet your business objectives, make sure to use the appropriate email marketing plan. Remember that if your client or target thinks your email to be extremely valuable, they are more likely to forward it to others or promote it on social media, which could increase your digital presence.

14/01/2023

Good article on Google Analytics 4 & The Marketing Opportunities in 2023 :)

2023’s a big year for search, with Google sunsetting its Universal Analytics offering in favor of Google Analytics 4. Chris Attewell of specialist agency Search Laboratory runs down opportunities for the year ahead.

12/01/2023

5 Commerce Trends for 2023 & Why Paid Advertising Is Still King 5 min read on my Linkedin :)

https://www.linkedin.com/pulse/5-commerce-trends-2023-why-paid-advertising-still-king-billy-mcgarry

11/01/2023

How to Develop a Strong Digital Marketing Strategy for Your Business

Are you ready to take your business to the next level with a strong digital marketing strategy?

A solid online presence is essential for any company looking to thrive in today’s digital age. But with so many options and constantly changing algorithms, it can be overwhelming to know where to start.

Don’t worry; we’ve got you covered. This article will cover how to create a digital marketing strategy to help your business stand out in a crowded online space. Keep reading to learn more!

What Is a Digital Marketing Strategy?

First, let’s define what we mean by a digital marketing strategy. Simply put, it’s a plan for how you will use various digital channels to reach your target audience and achieve your marketing goals. That might include tactics like social media marketing, search engine optimization (SEO), email marketing, and more.

So, how do you develop the best digital marketing strategy for your business? Start by following these steps:

Determine Your Target Audience

Are you attempting to reach your target audience with your own marketing efforts? Be as specific as possible. Consider factors like age, gender, location, interests, and more.

Knowing who you’re targeting will allow you to create content and campaigns that resonate with them.

Establish Your Marketing Plans
What do you desire to accomplish with your digital marketing efforts? Do you want to increase brand awareness, drive sales, or do something else?

Before investing time and money into any digital marketing tactics, establish your goals for the campaign. Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).

Determine Your Target Audience

Are you attempting to reach your target audience with your own marketing efforts? Be as specific as possible. Consider factors like age, gender, location, interests, and more.

Knowing who you’re targeting will allow you to create content and campaigns that resonate with them.

Establish Your Marketing Plans

What do you desire to accomplish with your digital marketing efforts? Do you want to increase brand awareness, drive sales, or do something else?

Before investing time and money into any digital marketing tactics, establish your goals for the campaign. Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).

Research Your Competitors

Take a look at what other businesses in your industry are doing online. What is working for them? What could you do differently to stand out?

Then, use this SEO Keyword Planner to help you determine the most effective keywords for your business. Doing this will give you an edge over your competition.

Identify Your Digital Marketing Tactics

Now that you know who you’re targeting and your goals, it’s time to decide which digital marketing tactics will be most effective for reaching them. Consider SEO, PPC advertising, email campaigns, content creation, and more. Of course, you may not use all these tactics at once, but be sure to have a plan for each.

Choose Your Digital Marketing Channels

You can use many different channels for digital marketing, including email, social media, search engines, and more. Be sure to consider which marketing channels will most effectively reach your audience and help you reach your goals.

Develop a Content Marketing Plan

Content is at the heart of any successful digital marketing strategy. Think about the types of content that will be most effective for your business. And plan how you will create, publish, and promote it.
A content marketing calendar can be a helpful tool for staying organized and on track.

Track and Analyse Your Results

Once you’ve launched your digital marketing campaigns, tracking their progress is essential. First, use tools like Google Analytics or social media analytics to monitor the performance of your campaigns.

Then, analyse the data to see which tactics are working and which need improvement. Doing this will help refine your strategy and ensure you get the best possible results.

Adjust and Optimize as Needed

Finally, feel free to make changes as needed. Your digital marketing efforts should be ever-evolving, so keep an eye on your analytics data and adjust your strategy accordingly. Doing this will help you get the most out of your efforts and ensure that your campaigns continue to be successful.

Following these steps can help you create a comprehensive and effective digital marketing strategy to help your business reach its goals.

Take the Next Step Toward a Strong Digital Marketing Strategy For Your Business

You’ve made it to the end of this article, and now it’s time to put what you’ve learned into action. Developing a solid digital marketing strategy takes time and effort, but the payoff is worth it.
Follow the steps outlined in this article to create a plan that will help your business stand out online. Feel free to experiment and try new things; remember to track and analyse your efforts to see what’s working and what’s not.

If you would like more please follow the link to a free video tutorial on setting out your Facebook ad audiences www.rdmtutorial.com