https://impactfulmarketing.co.uk/

Dan Todd - Impactful Marketing, 56 Gladstone Lane, Scarborough (2026)

14/04/2024

I'll keep this short on this wonderful Sunday evening.

If you've ever wanted to write a book but don't know;
• Where to start
• What to write about
• How to write it
• How to handle publishing
• What makes a best-seller

You can't miss Chloë Bissons 5 Day Book Writing Challenge to help entrepreneurs, speakers and podcasts with writing and publishing their books.

It’s starting TOMORROW and, based on what I’ve experience since working with Chloë so far, I know how value packed the 5 Day Challenge will be and so I thought I’d share it for anyone who, like me, wants to write their own book.

For 17 years I've wanted to write a book, and I've made more progress this year than the following 17 years combined.

Why? Because I've started to work with Chloë and her team.

SO...

Whether you want to write a book to grow your business, build your brand, leave a legacy or all of the above, this 5 Day Challenge will be game changing to help you plan your book and write it quickly and easily (apparently Chloë wrote her first book in just 10 days so I think she knows a thing or two about how to help us with that!)

If you want to set yourself the challenge of writing a book so you can share your knowledge and help more people whilst being seen as an authority, then I’d invite you to join Chloë’s Book Writing Challenge here: https://www.chloebisson.com/dantodd-bookwritingchallenge

See you tomorrow!

Dan

12/04/2024

Is it time for you to finally write that book you've always wanted to?

After a long time of wanting to (17 years to be precise)...

I'm so excited to say I'm finally doing it!

I’m excited, nervous, inspired, terrified (and everything else in between) when I think about writing my own book.

Because writing a book isn’t a small project that you can tick off the list overnight.

I know how much it will help me to help people that need it.

One thing that’s made the journey a lot easier is being mentored by Chloë Bisson and the Inspired By Publishing team. I’m grateful to have them as my publishers and also writing mentors to help me actually just write the damn book!

Chloë has a very unique approach to writing a book, especially with how to write a book that will become a bestseller, which is one of my personal goals.

And for the first time this year, Chloë’s running a 5 Day Book Writing Challenge to help entrepreneurs, speakers and podcasts with writing and publishing their books.

It’s starting on Monday 15th April and, based on what I’ve experience since working with Chloë so far, I know how value packed the 5 Day Challenge will be and so I thought I’d share it for anyone who, like me, wants to write their own book.

Whether you want to write a book to grow your business, build your brand, leave a legacy or all of the above, this 5 Day Challenge will be game changing to help you plan your book and write it quickly and easily (apparently Chloë wrote her first book in just 10 days so I think she knows a thing or two about how to help us with that!)

So if you want to set yourself the challenge of writing a book so you can share your knowledge and help more people whilst being seen as an authority, then I’d invite you to join Chloë’s Book Writing Challenge here: https://www.chloebisson.com/dantodd-bookwritingchallenge

See you there!

Dan

11/04/2024

Have you ever wanted to do something but life kept getting in the way?

Me too!

17 years ago I was sat in my Creative Writing class at Sixth Form, being taught by renown author GP Taylor.

Since then I wanted to... I needed to write a book!

At first it was Fiction books... but more recently as my career progressed my focus switched to Non-Fiction.

And I'm so excited to say I'm finally doing it!

That's right, 17 years in the making I'm finally writing a book all about Facebook Ads & Marketing (unsurprisingly)!

So what's made a difference between now and the last 17 years?

What's enabled me to FINALLY do this?

The support, encouragement and mentorship from one person: 𝗖𝗵𝗹𝗼𝗲̈ 𝗕𝗶𝘀𝘀𝗼𝗻
With Chloë’s guidance, advice and her super simple process, it’s been so much easier to get my ideas onto the paper!

And I’ve just found out that for the first time this year, Chloë’s running a 5 Day Book Writing Challenge to help entrepreneurs, speakers and podcasts with writing and publishing their books.

It’s starting on Monday 15th April and, based on what I’ve experience since working with Chloë so far, I know how value packed the 5 Day Challenge will be and so I thought I’d share it for anyone who, like me, wants to write their own book.

Whether you want to write a book to grow your business, build your brand, leave a legacy or all of the above, this 5 Day Challenge will be game changing to help you plan your book and write it quickly and easily (apparently Chloë wrote her first book in just 10 days so I think she knows a thing or two about how to help us with that!)

So if you want to set yourself the challenge of writing a book so you can share your knowledge and help more people whilst being seen as an authority, then I’d invite you to join Chloë’s Book Writing Challenge here: https://www.chloebisson.com/dantodd-bookwritingchallenge

19/03/2024

If I’ve just had my first ever live troll does that mean I’ve finally made it? 😂

I’ll admit it threw me off for 30-seconds as I was teaching away to 50+ people, but a few more of them and I’ll get used to it! 😱

19/03/2024

I’m 21 years old!

No, I’m not having a midlife crisis (yet).

21 years since I had a life saving liver transplant. Going from perfectly healthy to on my death bed in 2.5 months, to having the liver transplant and slowly learning to eat, walk and live again over the months that followed… it changes you.

I really consider it like having a new life where I was born 17th March 2003.
My perspectives, views, personality, appearances – all different and all for the better.

Was the experience awful to go through? Yup.

Has the last 21 years been difficult and full of challenges? You bet.

But would I change it if I could? Nope.

It made me who I am and I’m very grateful for that.

But what’s so different this year is we now have our little man Tristan.

Our beautiful baby boy who would never have existed if I hadn’t had the transplant.

I can’t describe how I feel about that. How grateful I am. How in debt to the world I am.

I tried to on stage at Expert Empires in November… but I was lost for words.
But as part of my upcoming book this year I want to try and put it into words
and above all try to share that whilst we all face difficulties – trauma – challenge.

Whilst going through that at the time we wouldn’t wish on our worst enemies.
We have a choice to either turn that trauma into good, into passion and determination.

Or let it beat us.

When you turn the worst things that’ve ever happened to you into a force for good, you’re unstoppable.

Happy Sunday friends 😊

01/03/2024

What an amazingly busy start to March!

27/02/2024

I LOVE paying invoices! Especially from people and businesses who’ve referred clients to us. I’m paying 4 today alone!

How does this happen?

We get introduced to somebody who needs our help – they want to start running Facebook Ads or want better results from them.

We have a good chat – identify their needs – and if it feels right for us both then we start working together.

And then I get to send a message I love…

“Hey X… thanks so much for introducing Y to us. I’m so excited to say we’re going to be working together. At your convenience please invoice me for £… equivalent to 10% of their investment in us. Thanks so much!”

And by the way – many who send referrals to us don’t do it for the money.

They do it because they know we’re good and we can help people.

But I’m a firm believer in giving back.

23/02/2024

One space available on our flagship done for you Facebook Ads service... here's what a few of our amazing clients have said about working with us 😀

22/02/2024

Putting this out here so I finally do this!

I love writing. Always have.

I was a featured writer on Medium (as part of my daily-blog 6 months challenge).

I was taught by best-selling author GP Taylor at sixth form/
I’ve written thousands of pieces of ad copy, emails, landing pages etc.

And no AI involved (I’m not a fan to be honest… I know controversial!)

One thing that’s always been on my bucket list is writing a book.

I’ve had many plans, book ideas, Fiction and Non-Fiction.

Started many, finished none.

But I’ve finally decided 2024 is the year I start and finish a book!

What will it be about?

A combination of Marketing and Facebook Ads (of course), but I’ll be touching on more personal topics too.

Things I’ve learned from 3-near death experiences, overcoming anxiety and depression. Starting a business from scratch. Turning trauma into inspiration and success.

Last year I starting speaking on stage.

And this year a book will be my vehicle to having a greater impact on the world.

I have lots to share that I’ve been too scared, shy and modest to do so.

Alas, no more!

Book here I come!

21/02/2024

How I have my screens when I present webinars. Being able to see Tristan and remind myself why I do what I do 😍

20/02/2024

Newsflash, when it comes to getting amazing results from your Facebook Ads there’s two halves to it. The first half, everybody gets.

The second? Most neglect (or don’t even know about).

The first half is spending the time to strategise, create and build your campaign. From the offer and call to action, to ad copy, images & video creation, audience analysis… and setting all of this up to maximise results from your ads.

But then this is where people go wrong.

They turn their ads on, and go about their day.

Days later… hell even weeks… they come back to lots of money spent for very little results.

Because they didn’t do the second half – managing.

They didn’t test different audiences, copy, images/videos…

They didn’t measure the results from the tests to identify winners and (just as importantly) the losers

They didn’t implement their learnings so they can get the maximum results – leads, prospects, customers & clients… for minimum costs.

But I get it, we don’t know what we don’t know.

And it would be amazing if we could just turn our ads on and leave them!

But the fact is you might as well throw your money out of the window.

Yes – spend time creating the best campaign.

But don’t then let all that hard-work and your ad spend go to waste by not managing them correctly.

This is what I truly believe makes my agency stand out from the “two a penny” agencies out there. The sheer amount of time my team and I spend on each of our clients campaigns, 7 days a week, is hands-down the biggest reason we get the results we do.

And don’t get me wrong – from a business owner perspective this approach is very expensive for me! BUT, the single value I run my business from is simple:

Clients first -> profit second.

No exception.

20/02/2024

They say only two things are certain in life: Taxes & Death.

When it comes to any marketing and Facebook ads, only two things are certain too…

1. It can take a long time to find messaging, offers, audiences and strategies that can actually work

2. And when you do find something that works, it will never last forever. It will eventually decline, become saturated, and you’re back to square one

That might sound really sucky, but I love it!

It means you can’t be complacent. You can’t sit back and think your job is done. You’ve got to always be thinking. Always be preparing. Always be measuring.

Our job for our clients is three-fold:

1. Test different campaigns and find one that will work

2. Optimise it and maximise the results whilst minimising costs

3. And get prepared for when that campaign eventually saturates by having other strategies and ideas to test

Then we rinse and repeat… for years!

Clients stay with us for an average of 2 years. And they only get rid of us when they’ve grown so much they want to move their marketing in house. So we train their team and handover to them.

My team and I become their marketing team. There to support and serve from day 1 to when they’re ready to take things into their own hands.

And I wouldn’t have it any other way – we couldn’t claim to do a good job for our clients if they weren’t able to grow their business, make more money and eventually build a marketing and ads team in house!

Whilst very little is certain in the world of marketing and Facebook ads, with us one thing is certain. We have your back!

Dan Todd - Impactful Marketing

14/04/2024

12/04/2024

11/04/2024

19/03/2024

19/03/2024

01/03/2024

27/02/2024

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