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Flowe Media Need a digital lift for your local service business? At FloweMedia, we tailor AI-driven marketing and web design to suit established service businesses.
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Some days this job is just the best. 🌾I had the loveliest morning today visiting Kara Noble at Summerfield Farm Holidays...
16/09/2026

Some days this job is just the best. 🌾

I had the loveliest morning today visiting Kara Noble at Summerfield Farm Holidays just outside Whitby - and honestly, from the moment I pulled in I had a big smile on my face.

The farm is absolutely stunning. Kara and Ben have put so much work into this place since they took over from Ben's father, and it shows in every single detail. It looks cared for in the way that only happens when people genuinely love what they do.

Summerfield Farm offers fully accessible, wheelchair-friendly holiday cottages in the most beautiful North Yorkshire countryside - and they do it with such warmth and thoughtfulness. This isn't accessibility as a tick-box. It's a proper, beautiful holiday experience for people and families who deserve one without having to worry whether everything will work for them.

They've had a fabulous summer - fully booked - and we spent a lovely hour talking about what comes next. As the business keeps growing, it's about making sure the systems grow with it, so Kara can keep doing what she does best without the admin taking over. That's my favourite kind of conversation to have with a client.

Oh, and there were dogs. Obviously there were dogs. 🐾

Thank you so much for today, Kara. As always, it was an absolute joy. You and your family are just the most wonderful people and watching this business grow is such a pleasure.

If you're looking for an accessible holiday near Whitby - or know someone who is - please do take a look. It really is something special. 👇

👉 www.summerfieldfarm.co.uk

"We've basically been given another full-time marketer for our business. Fire in your ideas and watch it create magic. W...
16/09/2026

"We've basically been given another full-time marketer for our business. Fire in your ideas and watch it create magic. Whilst you do other things."

That's Chris Hampson, describing what changed for him.

What changed was simple. He stopped trying to write things from scratch - which took forever, sounded nothing like him, and mostly didn't get finished - and started using something that could take what was already in his head and turn it into something worth reading.

Because that's the real problem. It's not that business owners don't have things worth saying. It's that the gap between knowing something and writing it down in your own voice is genuinely hard. Most people just quietly accept it as one of those things.

Does this land for you? Drop a comment - I'm curious whether writing comes easily or whether the blank screen usually wins.

On Friday we're talking about lead flow. Because leads and customers aren't the same thing - and the difference matters.

I didn't plan this weekend at all.Family turned up unannounced on Friday night. Bags in hand, massive grins, completely ...
14/09/2026

I didn't plan this weekend at all.

Family turned up unannounced on Friday night. Bags in hand, massive grins, completely unexpected. And just like that - the to-do list could wait.

We spent the whole weekend together. Cooking, eating, sitting around the table for way too long, laughing at things that probably weren't even that funny. Nobody was rushing off anywhere. Nobody had somewhere to be.

I think I forget sometimes, in the middle of everything, how much I need that.

We talk a lot in business about productivity. About fitting more in. About not wasting time. And I'm as guilty of it as anyone - there's always something on the list, always something that probably shouldn't wait.

But this weekend reminded me that the things that actually matter don't tend to announce themselves. They just turn up on your doorstep on a Friday evening with bags and grins.

Grateful doesn't even cover it.

Hope your week is off to a good start. And if you haven't properly switched off in a while - even just for an afternoon - maybe this week is the one to change that. 💙

Last week someone told me their business was doing fine.Good work. Regular customers. A few referrals every month. Nothi...
14/09/2026

Last week someone told me their business was doing fine.

Good work. Regular customers. A few referrals every month. Nothing to worry about.

Then I asked: when did you last get an enquiry from someone who'd never heard of you before?

Long pause.

That's the bit that gets missed. The difference between a business that's surviving on who it already knows, and one that's actually growing. Most owners are so busy with the work that the question never gets asked.

Where are you with this? Drop a comment - I'm genuinely curious whether this resonates or whether you've cracked it.

On Wednesday I'm talking about something that costs businesses real money every day - often without anyone realising it's happening.

Someone I've been networking with for years said to me this week:"Oh, I went on my Google My Business and added some pos...
11/09/2026

Someone I've been networking with for years said to me this week:

"Oh, I went on my Google My Business and added some posts and photos – like you always say to do!"

😂 Years. YEARS of saying it. And there it was.

That's networking for you. You plant the seeds, you show up, you keep saying the same thing – and one day it lands. Worth every coffee morning and every Zoom call.

It's been a brilliant week. Online, York, Scarborough – twice over for both. New clients on board, existing clients growing and ready for the next stage. I got to talk about Decodefy at the YNY networking event too, which was just lovely – such a warm welcome, and watching people realise what it can do for their visibility never gets old.

Then home for a hair appointment, because it's Friday and priorities are priorities. 💇♀️

Feeling really grateful this week. For the businesses we get to work alongside. For the clients who trust us. For this incredible part of the world we call home. And for those bigger landmark moments that stop you in your tracks and remind you just how lucky we are.

Happy Friday everyone – enjoy your weekend! 🌊☀️

💬 Curious what Decodefy could do for your business visibility? Drop me a message or comment below – happy to chat!

Had a brilliant morning at Bob York East yesterday.New member Helen Quinn did her ten minutes - compliance and governanc...
10/09/2026

Had a brilliant morning at Bob York East yesterday.

New member Helen Quinn did her ten minutes - compliance and governance consulting for businesses that want to offer finance.

Now, if you'd asked me before I sat down whether that was going to be relevant to me, I'd have said probably not.

I was wrong.

Helen didn't talk at us. She made us think. Not about compliance as a legal obligation you'd rather not deal with - but about what becomes possible for a business when it's structured properly.

The businesses that can offer finance to their customers. The doors that open. The growth that follows.

Actually, that's the bit that stuck with me - it wasn't just about managing risk. It was about unlocking opportunity. The businesses Helen works with aren't just protecting themselves. They're growing in ways they couldn't have without her.

She talked about the types of businesses that could benefit, and honestly, some of them surprised me. You'd probably think the same if you'd been in the room.

That's what a good ten minutes does. It shifts your frame.

If you're a business owner who has ever wondered whether offering finance to your customers is something you could realistically do - Helen Quinn is absolutely worth a conversation.

Welcome to the group, Helen. What a way to start. 👏

🔗 Helen Quinn - if you want to tag Helen or her business, drop her details in the comments.

Had the most brilliant morning today.I was invited to speak at the YNY networking group - and they only went and hosted ...
08/09/2026

Had the most brilliant morning today.

I was invited to speak at the YNY networking group - and they only went and hosted it at the Grand Hotel in Scarborough. Right on the seafront. That view nearly derailed me at least once, I won't lie.

A huge thank you to Andrew Tunstall for the speaking slot - it means a lot to be asked.

The topic was AI, and what it's actually doing right now for small local businesses. Not the scary stuff. Not the "robots are coming" headlines. The practical, everyday things - like making sure your phone gets answered when you can't pick up, your follow-ups happen without you having to remember, and your reputation keeps building while you're out doing the actual work.

Because here's what I've come to realise after talking to business owners across Yorkshire and Suffolk - most of them aren't losing customers because of bad work. They're losing them in the gaps. The missed call. The quote nobody chased. The review that was never asked for.

That's what this morning was really about.

The room was full of brilliant local business owners who are already thinking about this stuff - and the conversations over coffee afterwards were honestly some of the best bits.

If you're a local business owner and you're curious about what AI could actually do for you - not in theory, in practice - drop me a message. Happy to have that conversation. ☕

Thanks again to Andrew and the whole YNY group. See you next time - and I'll try not to get distracted by the view again. 😄

Something keeps coming up this week and I want to share it with you.People are talking about AI content feeling samey. F...
08/09/2026

Something keeps coming up this week and I want to share it with you.

People are talking about AI content feeling samey. Flat. Like it was written by the same invisible person for every business in every industry.

And they're right. Most of it does.

But here's what I've noticed talking to businesses using Decodefy - they don't have that problem. Because the tool knows them before it writes anything.

Stuart Wright is an Action Coach. He's been using Decodefy for a while now. He described the moment it clicked for him like this:

"When I saw MY phrase in Decodefy, I thought - how the hell does it know me so well already?"

That reaction. That's the thing.

Because most AI tools don't know your phrases. They don't know how you talk to customers, what you always say when you're explaining a price, the thing you mention every time that makes people trust you. So they write around it. Competently. Generically.

Nikki Bowling - a small business owner who couldn't afford a content writer - put it simply: "All content is written as if it was by me myself. Decodefy writes exactly as I would, but in a fraction of the time."

Chris Hampson said his Decodefy account had basically given his business another full-time marketer: "Fire in your ideas and watch it create magic. Whilst you do other things."

A lot of you have been with FloweMedia for years. Some of you haven't come across Decodefy yet.

If you're using AI at the moment and it doesn't quite sound like you - or you're not using it at all because you don't want to sound like everyone else - just drop me a message here.

I'll show you what it produces in your voice. No strings, just a conversation.

Absolutely love working with FloweMedia. Julie’s advice is spot‑on, her websites are stunning, and Decodefy makes everyt...
07/09/2026

Absolutely love working with FloweMedia. Julie’s advice is spot‑on, her websites are stunning, and Decodefy makes everything so much easier. Warm, honest, and highly recommended.

Julie popped by to see Louise Tomlinson from Stay Yorkshire Coastthis week - and what a visit it was! 😊New self-caterin...
04/09/2026

Julie popped by to see Louise Tomlinson from Stay Yorkshire Coastthis week - and what a visit it was! 😊

New self-catering holiday apartments on the Esplanade in Scarborough, very nearly ready for their first guests. And those views... honestly, you have to see them to believe them.

Standing there looking straight out over the sea, I kept thinking - whoever gets to stay here first is going to have the most wonderful time.

Louise has worked so hard on these and they look absolutely stunning. It's one of those moments where you're just really proud of the people you get to work with.

Watch this space - they won't be available for long! 🌊🙌

👉 Follow Stay Yorkshire Coast to find out when bookings open.

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