Advantage Web Designs

Advantage Web Designs A Yorkshire based web design company in Scarborough, we build websites and help businesses get on to the front page of Google search results.

Do you want to get more enquiries through your website? Let's have a coffee and discuss how we could help you.

Are you using the same words as your customers?One of the biggest mistakes I see businesses make with their website cont...
07/06/2026

Are you using the same words as your customers?

One of the biggest mistakes I see businesses make with their website content is using the language they use internally rather than the language their customers actually type into Google.

For example:

🏡 A holiday cottage owner might describe their property as "self-catering accommodation"

🔍 Potential guests might be searching for "dog friendly cottage with hot tub"

The difference matters.

A simple keyword search can reveal how people are really looking for your products and services, often uncovering opportunities you hadn't considered.

I've put together a practical guide showing how to use Google's free Keyword Planner tool to:

✅ Discover keyword opportunities
✅ Understand search volumes
✅ Identify growing trends
✅ Find content ideas for your website
✅ Understand what your customers are actually searching for

Read the full article here:

https://www.advantagewebdesigns.co.uk/how-to-use-google-keyword-planner/

Have you ever discovered that your customers describe your products or services differently from the way you do?

⭐ Fake Google Reviews? Here’s What To DoA fake 1-star Google review can be incredibly frustrating for any business — esp...
24/05/2026

⭐ Fake Google Reviews? Here’s What To Do

A fake 1-star Google review can be incredibly frustrating for any business — especially when the person leaving it was never even a customer.

Unfortunately, simply clicking “Report Review” doesn’t always get results.

I’ve put together a practical guide covering:
✔ How to improve your chances of removal
✔ What Google will and won’t remove
✔ How to respond professionally
✔ How to escalate reviews properly
✔ Why genuine reviews matter more than ever

Read the full article here:
https://www.advantagewebdesigns.co.uk/how-to-remove-a-fake-google-review-from-your-business-profile/

Google has just quietly confirmed something many SEO professionals have been saying for a while:A lot of “AI optimisatio...
19/05/2026

Google has just quietly confirmed something many SEO professionals have been saying for a while:

A lot of “AI optimisation” is still just good traditional SEO.

Despite all the new buzzwords around AI search, Google’s own latest guidance still focuses heavily on:
✅ useful original content
✅ strong technical foundations
✅ clear website structure
✅ real expertise and experience
✅ trustworthy websites

In other words, the businesses most likely to succeed in AI search are probably the same businesses that have always invested in high-quality websites and solid SEO foundations.

I’ve written a short article breaking down Google’s new guidance and what it could mean for businesses moving forward:

[Google’s New AI Search Guidance Confirms SEO Fundamentals Still Matter](https://www.advantagewebdesigns.co.uk/googles-new-ai-search-guidance-confirms-seo-fundamentals-still-matter/)

Many businesses don’t realise that simply copying the same page and changing the town name often doesn’t work particular...
12/05/2026

Many businesses don’t realise that simply copying the same page and changing the town name often doesn’t work particularly well in Google.

We’ve recently been working on improving local search visibility for businesses targeting nearby towns and service areas, and one of the biggest challenges is helping Google clearly understand which pages are genuinely relevant to each location.

Good local SEO usually comes from:
✔ useful local content
✔ strong website structure
✔ clear internal linking
✔ patience while Google processes changes

Creating more pages alone rarely guarantees better rankings.

I’ve written a new article explaining why local landing pages often fail in Google — and what businesses can do differently to improve their chances of ranking successfully: https://www.advantagewebdesigns.co.uk/why-local-landing-pages-often-fail-in-google/

Uploading products to your website shouldn’t take hours.I recently helped streamline a fashion website where adding a ba...
05/05/2026

Uploading products to your website shouldn’t take hours.

I recently helped streamline a fashion website where adding a batch of products went from around an hour to just a few minutes.

The key wasn’t working faster — it was working smarter.

We set up a simple process that automatically:

✔ Converts to the correct colour profile
✔ Resizes images
✔ Optimises them for speed
✔ Renames them for SEO

The result?

Faster website
Better-looking products
Much less time spent uploading

Most businesses don’t realise this is possible.

👉 Read more here: https://www.advantagewebdesigns.co.uk/how-i-reduced-a-1-hour-product-upload-job-to-5-minutes-and-improved-seo-at-the-same-time/

A small SEO milestone this week for my own website.After making a number of small improvements over the past month, the ...
28/04/2026

A small SEO milestone this week for my own website.

After making a number of small improvements over the past month, the Advantage Web Designs website has now appeared in position one on Google (desktop search) for one of my main local search terms.

Mobile rankings still fluctuate slightly between position one and two depending on the day, which is perfectly normal.

It’s a good reminder that search engine optimisation usually comes from consistent improvements over time, rather than one big change.

A little bit of automation can make a big difference to a small business.I recently helped a holiday cottage owner conne...
17/03/2026

A little bit of automation can make a big difference to a small business.

I recently helped a holiday cottage owner connect her website booking system, Stripe payments and Xero accounting software so that everything works together automatically.

Previously, each booking meant manually creating an invoice in Xero and copying information across from the booking system.

It worked, but it took time and created unnecessary admin.

Now when a guest books a cottage and pays online:

Guest Booking
→ Stripe Payment
→ Booking System
→ Invoice Automatically Created
→ Xero Accounting

Invoices appear automatically in Xero without needing to enter the details manually.

Less admin, fewer chances for mistakes, and more time to focus on looking after guests.

If you're interested, I've written up the full case study here:

https://www.advantagewebdesigns.co.uk/case-studies/automating-holiday-cottage-invoicing-with-a-booking-system-stripe-xero/

It's a good example of how connecting the right systems together can quietly remove a lot of repetitive work for a business.

Out of curiosity, are there any tasks in your business that still involve a lot of copying and pasting between systems?

I’m retiring a server that’s been running for years.Not because it failed.Not because it crashed.It still works.But in b...
03/03/2026

I’m retiring a server that’s been running for years.

Not because it failed.
Not because it crashed.
It still works.

But in business, “still working” isn’t always the same as “still safe.”

Technology moves forward. Security standards tighten. Email systems change. And ageing infrastructure quietly becomes more fragile over time.

This isn’t a rush job. Clients aren’t being pushed into quick decisions. It’s a measured transition with proper planning.

Because calm upgrades are always better than emergency fixes.

At what point does ‘still working’ stop being good enough in business?

I’ve written a full article about why I’m doing this and what it means for clients:

👉 https://www.advantagewebdesigns.co.uk/im-retiring-a-server-built-years-ago-and-its-not-because-it-failed/

🎉 New Website Launched for The Ducket 🎉We’re excited to share the launch of the new website for The Ducket, a beautiful ...
19/12/2025

🎉 New Website Launched for The Ducket 🎉

We’re excited to share the launch of the new website for The Ducket, a beautiful holiday property in Northumberland.

The new site has been designed to make planning a stay as easy and stress-free as possible, with:

✔️ Simple online booking
✔️ Secure online payments
✔️ Clear availability and pricing

Everything is now in one place, making it easy for guests to book with confidence and look forward to their stay.

Take a look here:

👉 https://theducket.co.uk

Heads-up: Google Just Removed a Key GBP FeatureIf you’ve been trying to add FAQs or Q&As to your Google Business Profile...
18/12/2025

Heads-up: Google Just Removed a Key GBP Feature

If you’ve been trying to add FAQs or Q&As to your Google Business Profile and can’t find the option, you’re not going mad.

Google has quietly removed:

❌ The “Ask a question” feature
❌ The ability to add new Q&As

So what should businesses focus on instead?

✔️ Regular GBP posts
✔️ Proper service descriptions
✔️ Clear, accurate business info
✔️ Strong location pages on your website

GBP still matters, but the way you optimise it has changed.

If you’d like your Google Business Profile reviewed and optimised properly (without jargon or sales waffle), drop me a message 👍

Address

Cayley Court, Hopper Hill Road
Scarborough
YO113YJ

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm
Sunday 8am - 8pm

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