24/06/2026
How Poppy scaled her store from £300K to over £500K a month.
(While doing less, not more)
Before, Poppy’s store was turning over £300K a month,
but barely any of it was profit.
→ Out of date strategy, wasting spend across every channel.
→ Budget split evenly across low and high margin products.
→ No clear reporting to make confident decisions.
→ Losing customers faster than she could replace them.
→ The business needed more customers to keep growing.
→ And Poppy was stuck running all of it herself.
So, we fixed the foundation first:
→ Rebuilt the strategy so every channel earned its budget.
→ Installed our PPC system to send the right signals to the ad platforms.
→ Set up proper optimisation cycles to scale the profitable campaigns.
Then we built it so every £1 spent
drove new customer growth through the high-margin products.
And at the same time,
we took it off her plate:
→ Removed Poppy from the day-to-day marketing.
→ So she could focus on running the business.
→ With bi-weekly check-ins to stay ahead of the market.
The result?
→ £300K to over £500K a month, with ROAS up 58%.
→ SEO traffic up 42%, online revenue up 38% year-on-year.
→ Workload cut from 20+ hours a week to 1-2.
The team has grown from two people to five,
and she’s hit record revenue and profit,
now scaling beyond £500K a month.
If you want the full breakdown on how we did it,
comment “CASE STUDY” and I’ll send the full interview.
