Digital Fridays

Digital Fridays Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Digital Fridays, Marketing Agency, Scunthorpe.

At Digital Fridays, we provide comprehensive freelance digital marketing services for the retail sector designed to engage your customers and add value to your business.

Creating content that only focuses on sales might feel like the quickest route to conversion, but it often does the oppo...
08/12/2025

Creating content that only focuses on sales might feel like the quickest route to conversion, but it often does the opposite.

The marketing funnel isn’t just a theory, it’s a practical way to understand how your audience actually thinks, researches and makes decisions. When you create the right content at the right moment, you build trust long before someone is ready to buy and you make the final conversion far easier.

In my latest blog, I talk about how each stage of the funnel shapes your content strategy, why top and middle-of-the-funnel content matter just as much as bottom-funnel pieces, and how this balance helps you attract better-quality traffic, increase engagement and ultimately improve sales.

If you want a clearer structure for your content and a better understanding of how your audience moves from awareness to conversion then take a read.

https://www.digitalfridays.co.uk/marketing-funnel-for-content-creation/

I’ve been working with an eCommerce business to create an SEO strategy for them after they raised concerns about low org...
04/12/2025

I’ve been working with an eCommerce business to create an SEO strategy for them after they raised concerns about low organic traffic and an over-reliance on paid ads.

When I looked into Google Search Console, the issue was clear only 35% of their website pages were indexed, so most of their content wasn’t visible in Google at all.

The first step was to clarify what the business wanted to rank for and assign keywords to each page. With a clear direction, I rewrote core content and created supporting blog articles linked to product pages to strengthen topical authority.

I then worked through all of their images, reducing file sizes, improving naming structures and adding meaningful alt text to improve page performance and accessibility.

The final stage was to begin securing backlinks from blogging sites to help build authority and trust. After just three months, 95% of the site is now indexed, impressions have increased significantly, organic traffic is improving and the business is beginning to rank for the keywords we set out to target.

https://www.digitalfridays.co.uk/freelance-digital-marketing-consultant/

Networking events are far more than sales, they're an opportunity to create connections. I met Abby, Tina and Emma at a ...
04/12/2025

Networking events are far more than sales, they're an opportunity to create connections.

I met Abby, Tina and Emma at a networking event and since then we have created our own little group. Supporting each others business and becoming a great friendship group.

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Scunthorpe

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+447823383545

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