Digital Fridays

Digital Fridays Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Digital Fridays, Marketing Agency, Scunthorpe.

At Digital Fridays, we provide comprehensive freelance digital marketing services for the retail sector designed to engage your customers and add value to your business.

Creating content that only focuses on sales might feel like the quickest route to conversion, but it often does the oppo...
08/12/2025

Creating content that only focuses on sales might feel like the quickest route to conversion, but it often does the opposite.

The marketing funnel isn’t just a theory, it’s a practical way to understand how your audience actually thinks, researches and makes decisions. When you create the right content at the right moment, you build trust long before someone is ready to buy and you make the final conversion far easier.

In my latest blog, I talk about how each stage of the funnel shapes your content strategy, why top and middle-of-the-funnel content matter just as much as bottom-funnel pieces, and how this balance helps you attract better-quality traffic, increase engagement and ultimately improve sales.

If you want a clearer structure for your content and a better understanding of how your audience moves from awareness to conversion then take a read.

https://www.digitalfridays.co.uk/marketing-funnel-for-content-creation/

I’ve been working with an eCommerce business to create an SEO strategy for them after they raised concerns about low org...
04/12/2025

I’ve been working with an eCommerce business to create an SEO strategy for them after they raised concerns about low organic traffic and an over-reliance on paid ads.

When I looked into Google Search Console, the issue was clear only 35% of their website pages were indexed, so most of their content wasn’t visible in Google at all.

The first step was to clarify what the business wanted to rank for and assign keywords to each page. With a clear direction, I rewrote core content and created supporting blog articles linked to product pages to strengthen topical authority.

I then worked through all of their images, reducing file sizes, improving naming structures and adding meaningful alt text to improve page performance and accessibility.

The final stage was to begin securing backlinks from blogging sites to help build authority and trust. After just three months, 95% of the site is now indexed, impressions have increased significantly, organic traffic is improving and the business is beginning to rank for the keywords we set out to target.

https://www.digitalfridays.co.uk/freelance-digital-marketing-consultant/

Networking events are far more than sales, they're an opportunity to create connections. I met Abby, Tina and Emma at a ...
04/12/2025

Networking events are far more than sales, they're an opportunity to create connections.

I met Abby, Tina and Emma at a networking event and since then we have created our own little group. Supporting each others business and becoming a great friendship group.

Google Analytics explorations are a great way to uncover insights and delve into data.With customisable and interactive ...
28/10/2025

Google Analytics explorations are a great way to uncover insights and delve into data.

With customisable and interactive reports, you can segment data, follow user journeys, compare traffic sources, and highlight patterns that really matter to your business.

For eCommerce, this means spotting what’s working, where customers are dropping off, and how to optimise the journey to drive more sales.

I’ve pulled together a blog that explains the benefits of GA4 explorations in detail and shows how you can start using them to make better, data-driven decisions.

https://www.digitalfridays.co.uk/benefits-of-ga4-exploration-reports-for-ecommerce/

Sunday Book Spotlight: Prediction Machines by Ajay Agrawal, Joshua Gans, and Avi GoldfarbAI isn’t magic it’s a predictio...
26/10/2025

Sunday Book Spotlight: Prediction Machines by Ajay Agrawal, Joshua Gans, and Avi Goldfarb

AI isn’t magic it’s a prediction tool. Prediction Machines explains how businesses can harness AI to make smarter decisions, reduce uncertainty, and drive growth. This updated edition breaks down complex technology into practical, business-focused strategies.

What you'll take away:
How to integrate AI into decision-making to gain a competitive edge.
Understanding what AI can realistically do and what it can’t.
Practical steps to optimise processes and create value with AI insights.

Grab your copy here: https://amzn.to/48LGVvm

Your website search results can tell you a lot about users visiting your site and what they are trying to find. Analysin...
22/10/2025

Your website search results can tell you a lot about users visiting your site and what they are trying to find.

Analysing these results can show you what products people are looking for, common misspelling of product names, what users want compared to what you have on the site, trends and more.

If you're using Shopify you can find this data by going to the analytics section, reports and searches by search queries. You can then use some of these search queries to tag products to ensure they show up in the correct search result.

For example I had a lot of search queries around the Cavapoo dog breed on Petitude Gifts. The product related to this was a Christmas decoration and the variation was the dog breed but because Cavapoo wasn't in the title it didn't appear. I tagged the product with the breeds and that product now appears when someone searches each dog breed.

This ensures users get to the right product in the shortest amount of time, ultimately helping to increase conversions.

Sunday Book Spotlight: Supremacy by Parmy OlsonThe AI revolution is here but who will lead it? Supremacy takes you insid...
19/10/2025

Sunday Book Spotlight: Supremacy by Parmy Olson

The AI revolution is here but who will lead it? Supremacy takes you inside the race to dominate AI, exploring the companies, leaders, and strategies that will shape the future of work and innovation. Olson blends reporting and analysis to show how AI will transform industries, economies, and everyday life.

What you'll take away:
A behind-the-scenes look at AI development and the global competition it sparks.
Insights into the strategies driving technological leadership and innovation.
How AI supremacy could impact business decisions and career opportunities.

Grab your copy here: https://amzn.to/3IT9mgw

Did you know a well-executed loyalty program can increase customer retention and lifetime value? By offering perks like...
14/10/2025

Did you know a well-executed loyalty program can increase customer retention and lifetime value?

By offering perks like discounts, exclusive access, or reward points, you can foster long-term relationships with your customers. Consider using tiered rewards to encourage bigger purchases!

Learn more about loyalty programs and effective ways to increase eCommerce conversions here - https://www.digitalfridays.co.uk/8-strategies-to-increase-ecommerce-sales/

Sunday Book Spotlight: AI Needs You by Verity HardingWondering how AI could shape the future and what role we play in it...
12/10/2025

Sunday Book Spotlight: AI Needs You by Verity Harding

Wondering how AI could shape the future and what role we play in it? AI Needs You explains why decisions about AI aren’t just technical, they’re ethical and societal. Verity Harding shows how we can influence AI development for the better, rather than letting it steer us.

What you'll take away:
How understanding AI’s impact empowers better decision-making.
Why your input as a professional or consumer matters in shaping technology.
Practical ways to think critically about AI in business and everyday life.

👉 Grab your copy here: https://amzn.to/4o24B32

Google Analytics explorations give you the flexibility to create custom reports and really delve into your website data....
09/10/2025

Google Analytics explorations give you the flexibility to create custom reports and really delve into your website data.

I've created an article on the benefits of using explorations and given you 3 examples of reports I have setup to help me analyse my eCommerce data. I've explained why these reports are useful and how to set this up step by step including screenshots.

These reports have helped me to understand the audience better, improve the website UX and ultimately increase sales.

https://www.digitalfridays.co.uk/benefits-of-ga4-exploration-reports-for-ecommerce/

What an incredible and inspiring Sunday at TEDxDoncaster. The theme of the event was on human flourishing which is a co...
06/10/2025

What an incredible and inspiring Sunday at TEDxDoncaster.

The theme of the event was on human flourishing which is a concept built on 4 pillars - belonging, agency, mastery and meaning. A full day event filled with inspiring speakers sharing their stories from difficult situations to the steps they've taken to flourish in life.

The whole vibe of the event felt so intimate and moving at times in the Caste theatre, entertaining with singers and even a magician! I still feel like I'm processing the day and taking on all the information and guidance given but what I will say is if you get chance to go to a TEDx event I'd highly recommend it!

Sunday Book Spotlight: Atlas of AI by Kate CrawfordCurious about what powers artificial intelligence and how it’s shapin...
05/10/2025

Sunday Book Spotlight: Atlas of AI by Kate Crawford

Curious about what powers artificial intelligence and how it’s shaping our world? Atlas of AI takes you behind the scenes to explore the physical, social, and political infrastructure of AI systems. Kate Crawford exposes the costs, biases, and human labour behind the technology we often take for granted.

What you'll take away:
Why AI isn’t just code - it’s built on real-world resources and hidden labour.
How technology can amplify inequalities if we don’t ask the right questions.
A framework for thinking critically about AI’s role in business and society.

Grab your copy here: https://amzn.to/4nAcahP

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