SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.

Follow along for digital marketing & social media tips, behind-the-scenes of our small business, + improtant reminders that help you & your business thrive along the South Coast, in East Sussex & Brighton + Hove. ☀️

Get tips directly to your inbox🔗⬇️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-sc

enes content & more for all things digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

17/06/2026

Most people think social media is all about what happens before you hit post..

But some of the most helpful features actually come into play after your content is live. ✨

A few simple ways to help your content go further:

📌 Pinned posts that introduce your brand & business, your services or highlight the most important things you want your community to know about (without having to constantly shout about it in normal posts).

These sit at the top of your profile & will continue to do a lot of the work for you long after you share them.

✍🏽 Use captions to add context, clarity & the words people are actually searching for

Captions are another opportunity to not only drive your content’s message home, but they are super effective in helping your post reach more of the right people when you use relevant keywords in an organic way and sprinkle a few hashtags at the end.

(Pssst… try not to use hashtags that are overcrowded [500k+] or hashtags that are not really used [under 500])

📷 Add alt text to help with accessibility & give search engines more information about your content

Adding alt text to photos & carousel slides is great for making your content accessible & allows you to add more keywords behind-the-scenes to boost visibility & reach.

📍 Add a location tag so local people can discover you

If you’re based in a certain area, it’s great to tag that specific area to target people in your local community, but you can also use it to grab the attention of other specific areas that you want to focus on for your post! Just make sure it makes sense and is aligned with your content’s purpose and goal.

🫱🏽‍🫲🏻Use collaboration posts when working with partners, suppliers, clients or aligned businesses

Try doing an actual collaboration post that lives on both of your profiles as it can be really beneficial to both/all parties as it effortlessly exposes you to their community and vice versa!

The goal isn’t to spend more time creating content.

It’s to get more value from the content you’ve already made. ✨

Save this for later, and let us know what you think in the comments below! 💛

03/06/2026

There’s no prize for choosing the content style you hate just because someone on Instagram swears it’s the secret to growth... only to realise you’ve spent more time feeling frustrated than actually creating content. 😅

More often than not, the problem with creating content for your business isn’t that you’re b a d at content.

You’re just trying to create it in a way that doesn’t suit you.

The best content usually sits at the intersection of:
👉🏽What you enjoy creating
👉🏼What your audience would find useful
👉🏻What you realistically have time and energy for

For example...

📸 If you enjoy taking photos, focus on photo posts, behind-the-scenes content, or simple carousels.

🎞️ If video feels like a lot, use a mix of photos, clips, and text instead.

🎥 If you like explaining things, try talking-head videos or voiceovers/narrated videos

✍️ If you prefer to keep things simple, focus on educational/how-to posts, relevant text-led graphics, create FAQs style post with a carousel or single photo/graphic and FAQ-led caption.

Because a content strategy only works if you’ll actually stick to it.

So before you worry about posting more, ask yourself:

What type of content feels easiest, most natural, or most enjoyable for me to create?

That’s often a much better place to start. ☺️

Save this for the next time social media starts feeling harder than it needs to. 💛

And let me know in the comments what you think about this video in our Social Media Sucks (but doesn’t have to) series! 👇🏽

We’d love to know: What type of content do you actually enjoy creating?

Come with me to three very different content sessions. 📸Three very different businesses.Three very different marketing g...
15/05/2026

Come with me to three very different content sessions. 📸

Three very different businesses.
Three very different marketing goals.
All in the space of three back-to-back days.

👉🏽Swipe through for a little behind-the-scenes look at each session - and steal a few practical content tips along the way.

For these content capturing sessions, we focused on:
✨ Evergreen brand photography and video
🎥 Educational short-form content
🍽️ Seasonal, targeted campaign content

The approach looked a little different each time, but the core idea stayed the same:
Great content should fit your business, not the other way around.

Follow for more practical marketing tips and behind-the-scenes content from our small business to yours. 💛

29/04/2026

Don’t be fooled, this platform (and all the others) may have you thinking you need to post every day - or at more often than what is realistic for you and your business.��Is being consistent on your digital platforms important? �Yes, absolutely! ��But, consistency is n o t the same as posting constantly.��👆🏾In this part of our social media sucks (but it doesn’t have to) series, we are breaking down the importance of finding a rhythm you can actually stick to... not one that burns you out after two weeks.

A few simple ways to make that easier:

1. Pick a realistic baseline

For example...
👉🏼If you’re feeling burnt out or need to start somewhere, but keep it realistic:

Start with 2x posts a month.��👉🏾If you enjoy creating content or feel like you have a lot you want to share and post about to support your business, but need to build on your consistency:�
Start with 1x post a week

👉🏻If you want to really focus on growing your visibility and online presence with your community a n d you have the capacity, you just need a go-to rhythm to start with...�
Try posting 2-3x a week��**Remember, it’s okay to scale this rhythm back when you hit an extra busy season

2. Make it easier on yourself to stay consistent with your business’s social media...

👉🏿Create 2 to 3 go-to templates you can reuse with tools like Canva or Adobe Express (avoid falling into the “creating new designs/templates” every time trap, choose and customise a few go-to templates with your branding)��👉🏽Set aside a small, regular time slot in your calendar to plan or create content that you can actually stick to

👉🏼Make it enjoyable - use that time you’ve carved out to focus on planning, creating or scheduling your posts to take yourself to your favourite coffee shop or tie it to another reward

👉🏽Build in accountability by asking a partner or friend to check in on a specific day or time, or by setting an alarm for a set day or time each week so that the consistent rhythm you are building is not easily broken.

Save this for when social media starts feeling like pressure again. 💛
& Stay tuned for more from this series soon!
Let us know what you think in the comments ☺️👇🏼

16/04/2026

Social media is your shop window… not your whole business - and definitely not your whole marketing strategy. 🙅🏻‍♀️

It’s there to help people find you, understand what you do, and decide if they want to come in.

So if you want it to actually support your business, start by asking:

👉🏽What social media can do to help you this week or month?

Not “what should I post” to tick that social media box - or make the algorithm happy.

For example...
If you want to:

💬 Build real engagement (act like you would in real life)
- Reply to comments, messages, and questions
- Interact with other local businesses - like you would at a networking event
- Don’t just post and disappear

🤝 Be helpful to build trust (start using what you already have in your marketing channels)
- Turn FAQs from your website or common questions into simple posts
- Share tips or insights your audience will genuinely find useful
- Ask yourself “what would help someone take the next step?”

🔍 Increase clarity + reach (so the right people find you online)
- Use keywords related to your business and industry in captions and on-screen text
- Add alt text to your images to improve clarity and discoverability
- Use relevant audio, location tags, and hashtags
- Pull from your existing marketing - don’t start from scratch

📲 And if a full post feels like too much…
Use things like stories or highlights - polls, questions, quizzes, location tags.
It all helps!

Your social media shouldn’t carry your whole business.
It should support it.

Follow for more from our social media sucks (but it doesn’t have to) series - our next video will be out next week! ✨

Save this for later 💛
And, feel free to share your thoughts in the comments below! 💬

08/04/2026

I know this might sound a bit controversial coming from someone who works in this industry… but social media sucks sometimes.

Not because it can’t be useful.
And not because it can’t help your business grow.

But because for a lot of small business owners, it’s become this constant mix of:
pressure,
performance,
comparison,
noise…
and a nagging feeling that you should always be doing more.

It can be absolutely exhausting.

✨And while social media can be a brilliant tool for connection, visibility, trust and community…
it was never supposed to carry the entire weight of your marketing.

👉🏽Your business should not fall apart just because you didn’t post for a few days.
👉🏾Your visibility shouldn’t rely on you being “on” 24/7.
👉🏿And your marketing shouldn’t feel like it’s constantly asking for more than you have to give.

Because the goal isn’t to be online all the time.
It’s to make the time you are online work harder for your business. 💪🏻

Creating the right relationship with social media helps you use it for what it’s actually good at:
connection, engagement, and building real relationships. ✨

So, that’s why I’m starting this little series:

Social Media Sucks… (but it doesn’t have to)

And here’s your first simple shift to start making it feel better and work better:
👉🏼Take control of what the algorithm shows you.

(Have a watch of the video to see exactly where to find this - or head into your settings and look for “content preferences” on your platform of choice.)

Not only does this help you filter out content that drains your energy or distracts you…
it also helps you intentionally surround yourself with:
the right creatives,
the right businesses,
and the right local community.

Which means your feed becomes something that supports your business - not something that overwhelms it.

If this already feels like a bit of a reset, make sure to follow along - there’s more to come in this series 💛

We’ll be sharing the next video in this series early next week!

And, feel free to share your thoughts in the comments below! 💬

It’s been a little while since I properly posted on here…
and definitely a bit longer than I’d originally planned. 🫣And ...
02/04/2026

It’s been a little while since I properly posted on here…
and definitely a bit longer than I’d originally planned. 🫣

And yet… it hasn’t harmed my business in the dramatic way “social media standards” would often have us believe it should.

In fact, I’m very lucky to say SoCo is thriving - busy behind the scenes helping small, local businesses put the right marketing and social media foundations in place so their digital presence can do what it actually needs to do, too. ✨

Even though it’s been a while since I posted something new…

👉🏼My business has still been working and sharing the information it needs to across my channels.
👉🏾People have still been organically finding me online.
👉🏽Enquiries have still been coming in and connecting me with new clients.
👉🏻My brand has still been doing what it’s meant to do.

And that’s because I’ve put a few things in place behind the scenes so social media isn’t carrying the entire weight of my marketing or my relationships with my business community.

Things like:
• having key posts that clearly explain my business, especially pinned posts
• using the right words, phrases, and location cues across my content
• and making sure I’m not relying on social media alone to connect with people or grow my business

So… that’s exactly why I’m:
1. Starting a new series next week exploring how to make social media work better for both your business and y o u so keep an eye out for that 👀

and

2. Hosting a Pinned Post Workshop in two weeks with - where we’ll help you create the posts your profile actually needs so it can do more of the hard work for you while you’re busy behind the scenes (especially during seasons where you’re not able to post as much/consistently).

Send me a message + I’ll send you the details 🤍

And if you’ve made it all the way to this point in the caption, I hope this is a nice little reminder…

Yes, it’s really important to be consistent, but I’d argue it’s more important to have the r i g h t foundations in place so there’s less pressure - less of a need to always be “on” for social media. 🫶🏼

02/03/2026

It’s very possible I might have done a little happy dance when this landed… 🥹✨

Seeing SoCo’s first little half-page ad in the International Women’s Day edition feels really special. 📰

And being featured ahead of the Awards feels extra special.

(Also… peep how close our ad is to the founder herself - feature - making it even cooler.)

When I was deciding what to put in the ad, I kept coming back to this:

Brighton builds business differently.
And your marketing should, too. ✨

You don’t have to burn out for your marketing to work.
It can be strategic and authentic.
Community over competition actually works, and feels far more sustainable.

We got this opportunity as a finalist for the awards, which made it even more exciting.

Being a Top 10 finalist in Professional Services still feels surreal + being featured alongside so many brilliant Brighton founders is such an honour. 🫶🏼

If you’ve supported SoCo already this year - shared a post, booked a session, recommended me to your business besties, voted for the BGAs - thank you. Truly.💛

Voting closes soon.
If you’ve already voted or simply cheered from the sidelines, I’m so grateful.

And if you haven’t yet and feel called to… there’s still a little time left 💜

Link in our bio 🔗

If you’re new here and building differently too, come say hi. I share marketing tips, behind-the-scenes bits and the kind of strategy that doesn’t cost your confidence. ☺️

16/02/2026

Come with me to the Brighton Girl Awards Nominees Social… 🪩💜

Hosted by and at - it was such a reminder of why I love building a business in this city. 🫶🏼

This wasn’t about trophies.
It was about community + connection.

From the arrival drink by & to the beautiful decor by and , the whole evening was thoughtfully curated to celebrate the nominees behind the businesses.

There were live performances, life drawing (which I won’t be quitting marketing for anytime soon 😅), a silent disco, a Galentine’s card-making table, a doodle board full of encouragement and so much more.

And then there were the authentic conversations+ networking.

Being a Top 10 finalist in Professional Services genuinely means so much.
But what stood out most was the community in that room - and the absolute honour I feel to be among it. 💛

Founders lifting each other up.
Sharing wins.
Talking about the real journey of building something from the ground up.

Huge thanks to everyone who helped create such a special night 👇

Activities & Networking: .hairsalon .uk
Wellness programme curated by with wellness immersions from .healing
Performance, Song & Dance: .thepoet art_rovers
Speakers:
Content: .m0v
Event support: roisinskinner
Raffle by

Thanks so much 🫶🏼

Find out more about Brighton Girl Awards & vote for SoCo for Professional Services in our link in bio. 🥹🫶🏼🔗

A little reintroduction to me (hello to any new followers 👋🏼✋🏽✋🏼👋🏽 ☺️) and how I got here… 👆🏼I didn’t have a perfectly m...
12/02/2026

A little reintroduction to me (hello to any new followers 👋🏼✋🏽✋🏼👋🏽 ☺️) and how I got here… 👆🏼

I didn’t have a perfectly mapped-out master plan.

Somewhere between journalism, a role in local government, and many coffee-fuelled research days… SoCo was born. ✨

I’m a Type B business owner. 🤭
I trust intuition as much as thoughtful planning (especially with content).
And I work best with a bit of background buzz and a good coffee nearby.

I care deeply about strategies that make sense.
Sustainable growth is always more important to me than quick marketing or social media hacks.
And, community over competition is something I’ve really grown to embrace as a founder. 🫶🏼

I’m also learning, slowly but surely, to build a business that fits alongside life, not over it.

More pockets of peace.
More travel + fun, new hobbies.
More living in between the work + projects.

If you’re building something with intention too, come say hi! 💛

Follow along, or drop into my DMs - I’d love to meet you and your business (and I’ll never say no to a coffee meet-up). ☺️

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Seaford

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