SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.

Follow along for digital marketing & social media tips, behind-the-scenes of our small business, + improtant reminders that help you & your business thrive along the South Coast, in East Sussex & Brighton + Hove. ☀️

Get tips directly to your inbox🔗⬇️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-scenes content & more for all things digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

I am very exciting for our special “project” on slide 8 🤭👉🏽But, it’s been a brilliant summer for SoCo with lots of other...
16/09/2026

I am very exciting for our special “project” on slide 8 🤭👉🏽

But, it’s been a brilliant summer for SoCo with lots of other great projects and work with various clients happening behind the scenes!

Some of our key highlights from the last few months, include:
💻 Virtual meetings to analyse, review & plan marketing strategies
📸 Content sessions where we capture the experience & various aspects of the different brands and businesses’ve been working with for their marketing channels
🫱🏼‍🫲🏻 Some great networking meet ups with some great people along our South Coast!

Swipe through for all the behind-the-scene details of our summer & to see some of the exciting things we are working on this Autumn! 💛

As we transition into Autumn, what’s been a highlight of your summer for your business?
I’d love to hear in the comments! 👇🏽

17/06/2026

Most people think social media is all about what happens before you hit post..

But some of the most helpful features actually come into play after your content is live. ✨

A few simple ways to help your content go further:

📌 Pinned posts that introduce your brand & business, your services or highlight the most important things you want your community to know about (without having to constantly shout about it in normal posts).

These sit at the top of your profile & will continue to do a lot of the work for you long after you share them.

✍🏽 Use captions to add context, clarity & the words people are actually searching for

Captions are another opportunity to not only drive your content’s message home, but they are super effective in helping your post reach more of the right people when you use relevant keywords in an organic way and sprinkle a few hashtags at the end.

(Pssst… try not to use hashtags that are overcrowded [500k+] or hashtags that are not really used [under 500])

📷 Add alt text to help with accessibility & give search engines more information about your content

Adding alt text to photos & carousel slides is great for making your content accessible & allows you to add more keywords behind-the-scenes to boost visibility & reach.

📍 Add a location tag so local people can discover you

If you’re based in a certain area, it’s great to tag that specific area to target people in your local community, but you can also use it to grab the attention of other specific areas that you want to focus on for your post! Just make sure it makes sense and is aligned with your content’s purpose and goal.

🫱🏽‍🫲🏻Use collaboration posts when working with partners, suppliers, clients or aligned businesses

Try doing an actual collaboration post that lives on both of your profiles as it can be really beneficial to both/all parties as it effortlessly exposes you to their community and vice versa!

The goal isn’t to spend more time creating content.

It’s to get more value from the content you’ve already made. ✨

Save this for later, and let us know what you think in the comments below! 💛

03/06/2026

There’s no prize for choosing the content style you hate just because someone on Instagram swears it’s the secret to growth... only to realise you’ve spent more time feeling frustrated than actually creating content. 😅

More often than not, the problem with creating content for your business isn’t that you’re b a d at content.

You’re just trying to create it in a way that doesn’t suit you.

The best content usually sits at the intersection of:
👉🏽What you enjoy creating
👉🏼What your audience would find useful
👉🏻What you realistically have time and energy for

For example...

📸 If you enjoy taking photos, focus on photo posts, behind-the-scenes content, or simple carousels.

🎞️ If video feels like a lot, use a mix of photos, clips, and text instead.

🎥 If you like explaining things, try talking-head videos or voiceovers/narrated videos

✍️ If you prefer to keep things simple, focus on educational/how-to posts, relevant text-led graphics, create FAQs style post with a carousel or single photo/graphic and FAQ-led caption.

Because a content strategy only works if you’ll actually stick to it.

So before you worry about posting more, ask yourself:

What type of content feels easiest, most natural, or most enjoyable for me to create?

That’s often a much better place to start. ☺️

Save this for the next time social media starts feeling harder than it needs to. 💛

And let me know in the comments what you think about this video in our Social Media Sucks (but doesn’t have to) series! 👇🏽

We’d love to know: What type of content do you actually enjoy creating?

Come with me to three very different content sessions. 📸Three very different businesses.Three very different marketing g...
15/05/2026

Come with me to three very different content sessions. 📸

Three very different businesses.
Three very different marketing goals.
All in the space of three back-to-back days.

👉🏽Swipe through for a little behind-the-scenes look at each session - and steal a few practical content tips along the way.

For these content capturing sessions, we focused on:
✨ Evergreen brand photography and video
🎥 Educational short-form content
🍽️ Seasonal, targeted campaign content

The approach looked a little different each time, but the core idea stayed the same:
Great content should fit your business, not the other way around.

Follow for more practical marketing tips and behind-the-scenes content from our small business to yours. 💛

29/04/2026

Don’t be fooled, this platform (and all the others) may have you thinking you need to post every day - or at more often than what is realistic for you and your business.��Is being consistent on your digital platforms important? �Yes, absolutely! ��But, consistency is n o t the same as posting constantly.��👆🏾In this part of our social media sucks (but it doesn’t have to) series, we are breaking down the importance of finding a rhythm you can actually stick to... not one that burns you out after two weeks.

A few simple ways to make that easier:

1. Pick a realistic baseline

For example...
👉🏼If you’re feeling burnt out or need to start somewhere, but keep it realistic:

Start with 2x posts a month.��👉🏾If you enjoy creating content or feel like you have a lot you want to share and post about to support your business, but need to build on your consistency:�
Start with 1x post a week

👉🏻If you want to really focus on growing your visibility and online presence with your community a n d you have the capacity, you just need a go-to rhythm to start with...�
Try posting 2-3x a week��**Remember, it’s okay to scale this rhythm back when you hit an extra busy season

2. Make it easier on yourself to stay consistent with your business’s social media...

👉🏿Create 2 to 3 go-to templates you can reuse with tools like Canva or Adobe Express (avoid falling into the “creating new designs/templates” every time trap, choose and customise a few go-to templates with your branding)��👉🏽Set aside a small, regular time slot in your calendar to plan or create content that you can actually stick to

👉🏼Make it enjoyable - use that time you’ve carved out to focus on planning, creating or scheduling your posts to take yourself to your favourite coffee shop or tie it to another reward

👉🏽Build in accountability by asking a partner or friend to check in on a specific day or time, or by setting an alarm for a set day or time each week so that the consistent rhythm you are building is not easily broken.

Save this for when social media starts feeling like pressure again. 💛
& Stay tuned for more from this series soon!
Let us know what you think in the comments ☺️👇🏼

16/04/2026

Social media is your shop window… not your whole business - and definitely not your whole marketing strategy. 🙅🏻‍♀️

It’s there to help people find you, understand what you do, and decide if they want to come in.

So if you want it to actually support your business, start by asking:

👉🏽What social media can do to help you this week or month?

Not “what should I post” to tick that social media box - or make the algorithm happy.

For example...
If you want to:

💬 Build real engagement (act like you would in real life)
- Reply to comments, messages, and questions
- Interact with other local businesses - like you would at a networking event
- Don’t just post and disappear

🤝 Be helpful to build trust (start using what you already have in your marketing channels)
- Turn FAQs from your website or common questions into simple posts
- Share tips or insights your audience will genuinely find useful
- Ask yourself “what would help someone take the next step?”

🔍 Increase clarity + reach (so the right people find you online)
- Use keywords related to your business and industry in captions and on-screen text
- Add alt text to your images to improve clarity and discoverability
- Use relevant audio, location tags, and hashtags
- Pull from your existing marketing - don’t start from scratch

📲 And if a full post feels like too much…
Use things like stories or highlights - polls, questions, quizzes, location tags.
It all helps!

Your social media shouldn’t carry your whole business.
It should support it.

Follow for more from our social media sucks (but it doesn’t have to) series - our next video will be out next week! ✨

Save this for later 💛
And, feel free to share your thoughts in the comments below! 💬

08/04/2026

I know this might sound a bit controversial coming from someone who works in this industry… but social media sucks sometimes.

Not because it can’t be useful.
And not because it can’t help your business grow.

But because for a lot of small business owners, it’s become this constant mix of:
pressure,
performance,
comparison,
noise…
and a nagging feeling that you should always be doing more.

It can be absolutely exhausting.

✨And while social media can be a brilliant tool for connection, visibility, trust and community…
it was never supposed to carry the entire weight of your marketing.

👉🏽Your business should not fall apart just because you didn’t post for a few days.
👉🏾Your visibility shouldn’t rely on you being “on” 24/7.
👉🏿And your marketing shouldn’t feel like it’s constantly asking for more than you have to give.

Because the goal isn’t to be online all the time.
It’s to make the time you are online work harder for your business. 💪🏻

Creating the right relationship with social media helps you use it for what it’s actually good at:
connection, engagement, and building real relationships. ✨

So, that’s why I’m starting this little series:

Social Media Sucks… (but it doesn’t have to)

And here’s your first simple shift to start making it feel better and work better:
👉🏼Take control of what the algorithm shows you.

(Have a watch of the video to see exactly where to find this - or head into your settings and look for “content preferences” on your platform of choice.)

Not only does this help you filter out content that drains your energy or distracts you…
it also helps you intentionally surround yourself with:
the right creatives,
the right businesses,
and the right local community.

Which means your feed becomes something that supports your business - not something that overwhelms it.

If this already feels like a bit of a reset, make sure to follow along - there’s more to come in this series 💛

We’ll be sharing the next video in this series early next week!

And, feel free to share your thoughts in the comments below! 💬

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Seaford

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

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