30/07/2026
π€ AI is everywhere right now, but how can businesses actually use it in their marketing?
There's a lot of noise around AI, and it can be difficult to separate the genuinely useful applications from the latest trends.
From what we're seeing, the businesses getting the most value are using AI to save time, improve efficiency and support their marketing activity rather than replacing it altogether.
Here are five practical ways AI can help:
π‘ Content ideas and planning
βοΈ Drafting content
π Research and analysis
π Customer insights
β±οΈ Automating repetitive tasks
The key thing to remember? AI is a tool, not a strategy.
The businesses seeing the best results are combining AI with human expertise, industry knowledge and a genuine understanding of their customers.
π¬ How are you currently using AI in your business?