22/05/2026
Expecting people to work for nothing is not ok. I saw a post this morning complaining about ads on food blogs and it made me so cross.
People need to realise that behind every recipe you’ve ever seen on the internet, there’s a real person.
Someone who went to the shops, bought the ingredients, tested the recipe, started again when it didn’t work, tested it a third time, photographed it, filmed it, wrote it all up, and then figured out how to get it in front of you.
That’s not a hobby. That’s a job. And they deserve to be paid for it.
The ads on their blog? That’s their income.
That’s how they keep doing what they do so you can keep cooking what you love.
You would never walk into a bookshop and expect a cookbook for free. So let’s stop expecting food bloggers to work for nothing.
If you’ve ever saved a recipe, made a dish, or fed your family something you found on a food blog, please share this and let’s start showing food bloggers that their work is valued.