Visibility Strategist for Food Bloggers

Visibility Strategist for Food Bloggers Hey, I'm Laura. I help food bloggers increase their visibility on Pinterest so they become known for their recipes and grow their blog income.

Simple strategy, real results. If Pinterest feels messy right now, DM me and let's simplify it.

18/09/2026

Let’s have some Friday fun…

I’m always talking about adding more context to your pins and positioning your recipes to reach different audiences on Pinterest.

Today I’m going to help you do this for your recipes.

Drop me the title of one of your recipes in the comments and I will reply with some different angles you could use to reach different audiences on Pinterest.

15/09/2026

Your recipe is not just a recipe. It is the answer to something someone is already searching for.

That is what context keywords do. They take a recipe and put it in front of people who were never searching for that specific recipe at all, but for an answer to a problem, or scenario where your recipe is needed.

A chicken and rice bake is a chicken and rice bake. It is also a freezer friendly dinner, a high protein lunch, a meal to take to a friend with a new baby, a camping dinner, something to get on the table before the kids leave for practice.

Same recipe. Completely different audiences. Most of them ones you would never have thought to write a pin title for.

This is why pinning more rarely changes anything, and why adding context does.

Pinterest is search. It needs to understand who your recipe is for and when they need it.

I have pulled together over 360 context keywords you can start using on your pins this week.

Comment ANGLE and I will send it over.

07/09/2026

3 things you can do to grow your Pinterest account.

1. Pin brand new recipes - Pinterest loves new URLs and showing their audience new content.

2. Pin your recipes strategically based on what’s coming up in the trends.

3. Give Pinterest context as to who your recipe is for, what problem it solves

For example take a chicken noodle soup recipe could be
Comfort food for cold weather days
Freezer friendly for batch cooking
Fast one-pot weeknight dinner for busy moms
Use up leftover rotisserie chicken in this chicken noodle soup

4 pins, 4 completely different audiences = more Pinterest traffic

Comment ANGLE to get my context keywords guide which has over 360 context keywords ideas

27/08/2026

Pinterest has never been more seasonal than it has been these last couple of years.

They run regular seasonal updates, they actively prioritise seasonal content in home feeds, and they go back over your existing pins and update the annotations seasonally too.

Pinterest is thinking in seasons whether you are or not.

Which is fine if you make pumpkin bread. Less obvious if your blog is Italian recipes, or slow cooker meals, or anything genuinely evergreen.

So here is the shift. You do not need to change the recipes you create. You need to give some of it a seasonal edge.

For example a pasta recipe could be…

Summer pasta recipe. Fall pasta recipe. Winter pasta recipe.

It can be the same recipe, just a different seasonal angle.

What you have created is a new pin for an existing recipe, for a different season, with new keywords, and a different audience searching at a different time of year.

That is three chances to be found instead of one, from a recipe you published years ago.

Which of your recipes is quietly evergreen? Drop it below and I will give you a season to try it in.

Just this week a client said to me ‘I’m obsessed with Pinterest’ when it starts running well it definitely becomes addic...
21/08/2026

Just this week a client said to me ‘I’m obsessed with Pinterest’ when it starts running well it definitely becomes addictive.

One pumpkin muffin recipe. 5 different pins aimed at 5 completely different audiences. One simple formula.[Recipe] + [co...
18/08/2026

One pumpkin muffin recipe. 5 different pins aimed at 5 completely different audiences. One simple formula.

[Recipe] + [context keyword] + [who or when it’s for]

Pinterest needs context so they know exactly who to show you recipe to. This is the key to increasing your Pinterest traffic.

Comment ANGLE I will send you my Context Keyword Guide that has over 300 context keywords to help you position your recipe at different audiences.

Ps. Check out Megan | Healthy recipes without so much work. for the pumpkin muffin recipe that I’ve used in this post.

17/08/2026

Q3 is the quarter that decides how your Q4 goes.

Here’s what I’m pinning right now, and when each one starts.

Pinning now: fall baking, fall dinners, fall drinks, pumpkin recipes, and apple recipes. Apple breads, fritters, all of it. These are 5 of the biggest food and drink trends this quarter and they’re live already.

Starting the beginning of August: Halloween.

This is the one that surprises people. If you look at Pinterest’s new moments section in Trends, it shows Halloween peaking around October 5th to 9th. Halloween isn’t until the 31st. It peaks at the start of the month, not the end.

Which means your Halloween pins need to be on Pinterest well before October, with enough runway to index first. Pinterest users are planners. They’re searching for it long before they’re making it.

Starting the beginning of September: Thanksgiving and Christmas.

I know that feels absurd in September. It works because you’re publishing into the window when she’s actually looking, instead of the week she’s already cooking.

If you want the full picture, my Q3 Trends Guide has 240+ trending recipe ideas mapped across the whole quarter, so you know exactly what to pin and when.

Comment TRENDS and I’ll send you the link.

Anyone can see success on Pinterest
15/08/2026

Anyone can see success on Pinterest

15/08/2026

One of the first things I check when I do a Pinterest Audit is the board names. And I still see boards called “My Favourite Recipes.”

I understand why. It feels friendly and it feels like you.

But Pinterest is not browsing your boards the way a person would.

It is reading them for context, and “My Favourite Recipes” gives it nothing to work with.

Your board names help Pinterest understand what your pins are and who to show them to. So they need to be specific.

A couple of years ago I would have set up a “Fall Recipes” board and left it there. Not anymore. Now I would create:

Fall side dishes. Fall desserts. Fall dinner recipes. Pumpkin recipes. Apple recipes.

Pumpkin and apple are coming into trend right now, so if you have even a few of those recipes sitting on your blog, that is a board worth creating this week.

Here is the part most food bloggers miss… and this the key part

Every new board is a new reason to create a fresh pin for a recipe you published two years ago, with new keywords, aimed at a new audience.

You are not making more work. You are getting more out of the work you already did.

What is one board you could create this week? Tell me your food and drink niche in the comments and I will suggest one.

13/08/2026

You have a recipe you are proud of. You created a beautiful pin with the recipe title. And then nothing much happened.

Here is what changed.

Pinterest used to be fine with a recipe title and a few trending keywords.

Now it needs context.

It needs to know exactly which search you are trying to show up in, because it receives millions of pins a day and it can only surface so many.

The pins it feels confident about are the ones it pushes up the results.

So one apple dessert recipe is not one pin. It is four.

Cozy fall dessert. Easy apple dessert. Fall treats. Healthy fall snacks.

Same recipe. Four different pins, each positioned for a different person searching for a different thing.

It feels counterintuitive to aim at a smaller niche, but that smaller niche is the group actively searching for your recipe, and that is where the traffic actually is.

You do not need more recipes. You need the ones you already have to reach the right people.

Which of your recipes could reach more than one audience?

Drop your recipe in the comments, and I will give you some different angles.

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