Visibility Strategist for Food Bloggers

Visibility Strategist for Food Bloggers Hey, I'm Laura. I help food bloggers increase their visibility on Pinterest so they become known for their recipes and grow their blog income.

Simple strategy, real results. If Pinterest feels messy right now, DM me and let's simplify it.

Google traffic is more volatile than it has ever been for food bloggers. Pinterest is the channel still doing what Googl...
29/05/2026

Google traffic is more volatile than it has ever been for food bloggers.

Pinterest is the channel still doing what Google used to do, which is send real readers to your recipes.

But Pinterest only works when you treat it like what it actually is. A search engine. Not Instagram. Not TikTok.

Not a place to post and hope.

My FREE 90 Minute Pinterest Workflow Checklist is the exact routine I run on client accounts every week. 90 minutes, once a week, ticking things off as you go. Reset it each week so you can use it consistently.

Visibility compounds when you have a repeatable strategy.

Comment CHECKLIST below and I’ll send it straight to you.

Expecting people to work for nothing is not ok. I saw a post this morning complaining about ads on food blogs and it mad...
22/05/2026

Expecting people to work for nothing is not ok. I saw a post this morning complaining about ads on food blogs and it made me so cross.

People need to realise that behind every recipe you’ve ever seen on the internet, there’s a real person.

Someone who went to the shops, bought the ingredients, tested the recipe, started again when it didn’t work, tested it a third time, photographed it, filmed it, wrote it all up, and then figured out how to get it in front of you.

That’s not a hobby. That’s a job. And they deserve to be paid for it.

The ads on their blog? That’s their income.

That’s how they keep doing what they do so you can keep cooking what you love.

You would never walk into a bookshop and expect a cookbook for free. So let’s stop expecting food bloggers to work for nothing.

If you’ve ever saved a recipe, made a dish, or fed your family something you found on a food blog, please share this and let’s start showing food bloggers that their work is valued.

20/05/2026

Pinterest isn't guessing when it decides who to show your pins to.

It's matching. And if your pin doesn't give it enough to work with, it simply won't show it.

Pinterest tracks what its users are clicking on so it can serve them more tailored content that matches their interests. So if someone has searched "high protein recipes" and then "summer desserts" and your pin is a high protein summer dessert, Pinterest will want to show it to that person because it's a strong match.
But if you've only used the recipe title, you've missed that opportunity.

When you get specific with your keywords, Pinterest can match your pin to the right person at the right moment, without them even having to search for it.

This is how your content ends up in your ideal audience's home feed instead of buried in Pinterest's graveyard of pins they don't know who to show them to.

Drop a 👍🏻 below if you agree with me.

19/05/2026

The small detail on your pin design that gets more clicks every time.

Something small I have noticed after years of working in Pinterest every day: time cues on pin designs consistently drive more clicks.

“5 minutes.” “Ready in 20.” “One bowl.” They work because they remove the mental barrier before someone even lands on your blog.

So if you have summer cocktail and mocktail recipes made with fresh fruit, lead with the time on the design, e.g. 5-Minute Summer Mocktails Made with Fresh Fruit - will drive more clicks.

Use keywords that speak to the ease and the season.

Small shift. Real difference in clicks.

The one tool in my business I couldn’t live without is not what most people would expect.It is not a design tool. It is ...
18/05/2026

The one tool in my business I couldn’t live without is not what most people would expect.

It is not a design tool. It is not a scheduler. It took me a while to realise how much it was changing my results, and now I cannot imagine doing Pinterest without it.

It’s called PinClicks.

I am running a free live training on Wednesday 27th May at 7pm BST where I will show you exactly what it does and how to use it from day one.

Tony Hill, who created it, has generously put together an exclusive 25% discount for everyone who attends.

Comment PINCLICKS and I will send you the sign-up link. It is completely free.

For full transparency, other than being one very happy user of PinClicks & affiliate. I have no other association to the company.

13/05/2026

Are the recipes you’re pinning right now actually driving traffic to your food blog?

We’re officially halfway through Quarter 2.

And if you’re feeling stuck on what to pin next, you’re not alone. So many food bloggers I speak to are running low on inspiration on which recipes will actually bring readers to their blog right now.

Because pinning beautiful recipes is one thing. Pinning the right recipes at the right time is something else entirely.

That’s exactly why I created the Quarter 2 Pinterest Trends Guide… and there’s still so much value to be had inside for the rest of the quarter.

Inside, you’ll get:
✨ Trending recipe ideas worth pinning for the rest of May and June, with exact pinning dates so you stop guessing on timing
✨ Keyword recommendations for every single trend to boost your Pinterest visibility
✨ Round-up pin title ideas designed to drive strong traffic to your category pages
✨ A dedicated evergreen recipe section, packed with popular recipes you can pin all quarter for consistent traffic (not just seasonal spikes!)

This isn’t about pinning more. It’s about pinning the right content at the right time so you can finish Q2 strong.

For the next 48 hours only, you can grab the Quarter 2 Pinterest Trends Guide with 60%. Comment TRENDS and I’ll send you the discount code and link to get the Q2 Trends Guide for just $16.80

11/05/2026

Pinterest hasn’t stopped working. It’s just changed.

If you’re pinning consistently and still not seeing traffic, it’s not your recipes. It’s that the strategy that worked two years ago isn’t the strategy that works now.

I’ve just overhauled my Pinterest Audit offer and relaunched it at reduced price of $197, not because you’ll get anything less. Because I want this to be an accessible first step for every food blogger who’s wondering why Pinterest isn’t working for them anymore.

Get my expert eyes on your account, a personalised video walkthrough and a clear actionable checklist of exactly what to fix.

DM me AUDIT and let’s find out what’s really going on.

When did you last actually look at your Pinterest account through fresh eyes?Not to post. Not to check your views. Reall...
08/05/2026

When did you last actually look at your Pinterest account through fresh eyes?

Not to post. Not to check your views. Really look at whether your profile, boards and pins are set up in a way that makes sense to Pinterest.

Most food bloggers haven’t. And it’s usually where the traffic problem starts.

Before you invest in a course or coaching, you need to know where your gaps are. Otherwise you’re spending time and money on things that might not even be your issue.

My Pinterest Audit is $197. You’ll get a personalised video walkthrough of your account and an actionable checklist of exactly what to fix.

I’ve just overhauled the whole offer and reduced the price from $425 because I want this to be a straightforward yes for every food blogger who needs it.

DM me AUDIT and let’s see what’s really going on

07/05/2026

Volume is the most common Pinterest advice. It’s also the most overrated.

If you’ve been pinning consistently and your numbers are still flat, please hear this. More pins won’t fix it. Not 20 a day, not 30, not a fresh batch before the kids are even awake.

Volume isn’t the problem. And volume isn’t the fix.

When traffic stalls, it’s almost always because Pinterest doesn’t have enough information to know who your pin is for.

So before you add another pin to the queue, audit these three things instead:

1. Your keywords. Are they specific enough to tell Pinterest who this recipe is for, when they’d make it, and why? “Easy dinner” isn’t a strategy. “High protein weeknight dinner for busy families” is.

2. pin design. Is the title readable in under two seconds on a phone? If you have to squint, your audience will scroll past.

3. Your timing. Are your seasonal pins live three to four weeks before peak search dates? Pinterest needs time to index. You can’t pin for today and expect traffic today.

A handful of intentional pins, designed for the right person at the right moment, will outwork fifty rushed ones every time.

Visibility compounds when you have a repeatable strategy. Not when you pin harder.

If your Pinterest traffic is stuck DM me and I will point you in the right direction.

06/05/2026

Before you give up on Pinterest, I need you to hear this.

I get it, you’ve been showing up doing all the “things” and still not seeing results, that frustration makes complete sense.

But Pinterest is still one of the best sources of organic traffic for food bloggers. With 631 million monthly users searching for recipes every single day your audience is already there and looking for what you create.

So if it’s not working, it’s usually not Pinterest that’s the problem. It’s the strategy behind it.

And that’s exactly what this whole series has been about. Over the last few weeks I’ve walked you through the most common things I see holding food bloggers back on Pinterest. Outdated strategies. Messy boards. Broad keywords. No trend-based content. Too many tips and no clear system to follow.

Every single one of those things is fixable.

So before you close the door on Pinterest, know that you might be just a few strategic shifts away from seeing it actually work for you.

This is the final episode of Food Bloggers Come to Me When… and if you’ve been watching this series thinking “this is me” my DMs are open.

Let’s chat about where you’re stuck and I’ll help you figure out the right next step 💛

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