KPM Group

03/06/2026

Postage is eating up to half your mailing budget; are you sure you're getting the best rates and delivery times?

Book a FREE Postage Audit ➡️

Postage can account for about half the cost of a typical mailing campaign, so it’s important to analyse your mailings regularly.

Understand your available options and gain insight into small changes that could make a big difference to your budget.

Plus, we’ll include recommendations for improvement and next steps.

BOOK NOW at https://lnkd.in/eRWphqKV

02/06/2026

A catalogue mailing campaign is one of the most complex print projects you can run. Format, data, design, sustainability - there's a lot to get right.

When this client came to us wanting to revamp their mailing approach, we worked through every element with them, from paper stock and format to environmental credentials.

"We would like to thank KPM for their outstanding work and support in helping us revamp, revise and re-energise our catalogue mailing campaign. Their advice and recommendations on format, design and approach have been invaluable in improving both the effectiveness and sustainability of our mailings.
KPM's awareness of environmental responsibilities throughout the supply chain gave us real confidence that we were working with the right partner. Their knowledge, professionalism and commitment have made a genuine difference."

— Director, Retail Mail Order Business

Got a catalogue or mailing campaign that needs a fresh pair of eyes? We'd love to hear from you:

📞 01322 663328 | [email protected]

01/06/2026

98% of people sort through their transactional mail every day. Yet so many businesses treat it as an afterthought!

Statements, invoices, welcome packs, loyalty mailings, these aren't just admin. They're touchpoints, and every touchpoint is a chance to build trust, reinforce your brand, and keep customers coming back.

We've written about why transactional mail deserves more attention than it gets, and how to make it work harder for your business.

To read the blog, click the link in comments.👇

29/05/2026

Two legal AI platforms launched campaigns recently, within weeks of each other. Legora hired Jude Law. Harvey hired Gabriel Macht (Harvey Specter from Suits).

The result is near-identical creatives: sharp suits, celebrity credibility, premium positioning.

The Drum's Andrew Tindall spotted the problem: when your product is AI-powered and functionally similar to competitors, celebrity endorsements don't create differentiation - they just prove you're working from the same brief.

It's an easy trap to fall into. When technology commoditises your category, the instinct is to spend your way to standing out. But if everyone's hiring celebrities and running glossy campaigns, you're just joining the crowd.

But if you stripped away the logo, the celebrity, the creative - would anyone know it was you?

As AI becomes standard across more sectors, products will increasingly look and work the same. Brand strategy becomes the thing that separates you - not just what you say, but what you stand for.

Businesses won’t win by having more AI, but by having more brand.

Andrew Tindall judges that Legora and Harvey’s celebrity-led legal AI campaigns are already showing signs of sameness. They need to differentiate and build a brand immediately. Here’s how.

28/05/2026

For charities, every penny of print spend matters. So does every donor communication.

At KPM, we work with charities across the UK to help them get their fundraising campaigns out on time, to budget, and with as little environmental impact as possible. For us, that means going beyond the brief.

Here's what our long-term charity partner had to say:

"KPM's ongoing support is invaluable to [us]. Each year, they generously provide free packing and delivery to [a key event], ensuring our Adopt an Animal programme reaches more supporters. KPM also advise on donor mail campaigns, offering cost-saving, environmentally responsible solutions that make a real difference to our fundraising efforts."
— Fundraising Manager, Conservation Charity

If you run fundraising mail campaigns and want a partner who's genuinely invested in your cause, we'd love to hear from you.

📞 01322 663328 | [email protected]

27/05/2026

If you've been holding back on print campaigns because of environmental concerns, it might be time to look at the numbers again.

Paper is one of the most recycled materials in the world.

Fibre is reused on average 3.8 times. The industry follows this circular model:

♻️ Make, use, recycle, reuse

Rather than the take-make-waste approach common in other sectors.

And direct mail still delivers where it counts.

People give it more attention, keep it for longer, and trust what they read in print more than digital alternatives.

The good news is you don't have to choose between effective marketing and responsible choices.

From sustainably sourced paper to eco-friendly inks, envelopes and carbon offsetting, there are practical options at every stage.

Get in touch for a free Sustainability Check and find out how green your mailings could be.

Contact our team today to find out more:
📞 01322 663 328
📧 [email protected]

26/05/2026

If your organisation is looking to reduce its environmental footprint, your membership card is a good place to start.

At KPM we specialise in board-backed cards as a sustainable alternative to traditional PVC. Which are biodegradable, compostable, and just as professional in look and feel.

Member expectations have shifted.

Increasingly, people want to align themselves with organisations that take sustainability seriously. A small change to your card spec can send a clear signal about your values.

We work with organisations of all sizes, handling everything in-house, with flexible production runs to suit both small weekly sign-ups and large annual renewals.

Contact our team today to find out more.
📞 01322 663 328
📧 [email protected]

22/05/2026

Adidas launched their World Cup campaign this month with Timothée Chalamet, Lionel Messi, David Beckham, and Bad Bunny.

Backyard Legends is a five-minute film about a neighbourhood street match against a crew who haven't lost in 30 years and celebrates grassroots football culture.

Instead of showcasing elite talent at its peak, adidas focused on the everyday fandom and spectacle of the game. Beckham and Zidane appear as their younger selves (thanks to CGI), mucking about trying to dislodge a ball from a tree.

Casting Chalamet alongside football legends broadens appeal beyond core sports fans. Plus, the nostalgic 90s style, analogue tech, and cinematic storytelling connect football with entertainment and youth culture.

It's a shift from "watch greatness" to "remember when you played."

Sometimes the best brand story isn't about what makes you exceptional, it's about what makes you relatable. And on that note, we're off to buy our Panini sticker book 😊

Watch it here: https://www.youtube.com/watch?v=mJJY53qhJe0

21/05/2026

Membership cards have come a long way.

They’ve gone way beyond basic ID, today's smart cards can handle:

✔ Tap-and-go access for buildings and events
✔ Cashless payment functionality
✔ RFID for vehicle access and parking
✔ Multi-application cards combining access, payment and ID

Whether you're running a sports club, a trade association, a corporate programme or an educational institution, there's a card solution built for your needs.

At KPM we manage everything from design and data personalisation through to delivery, with ISO 27001 certification to keep member data secure throughout.

Contact our team today to explore the possibilities for your business.
📞 01322 663328
📧 [email protected]

20/05/2026

Direct mail works best when it’s part of a wider campaign.

A personalised mailer can introduce an event, a promotion or a new product. From there, it can drive people online to learn more, book tickets or make a purchase.

The combination is powerful.

A joint study by Royal Mail and JICMAIL found that using mail alongside digital channels can increase response rates by 62%.

For the travel, arts and leisure sector, this could mean:
💡 A personalised invitation mailed to past visitors
💡 A brochure showcasing upcoming events
💡 A flyer with a QR code linking to exclusive online offers

Direct mail captures attention, while digital channels make it easy to act. Used together, they create campaigns that are both memorable and measurable.

Contact our team to discuss your next campaign:

Call 📞 01322 663 328 or email 📧 [email protected]