Primary Care Comms Clinic

Name: Primary Care Comms Clinic
Address: The Circle, 33 Rockingham Lane, Sheffield, GB
Telephone: +441144055020

Home
United Kingdom
Sheffield
Primary Care Comms Clinic

We’re Primary Care Comms Clinic. We do primary care comms for busy teams working in primary care.

12/07/2024

📈 How did your practice do in the GP Patient Survey 2024?

If you're feeling a little disheartened today after crunching the numbers, don't let the negative overshadow the positives you've achieved these past 12 months. Remember:

✅ A single survey never tells the whole story. How many formal complaints have you had this year? Are you still dealing with over 90% of patient requests within two weeks? Bet that bigger picture is looking better than you think!

✅ People are likelier to share negative experiences than positive ones. Our brains are wired to put greater emphasis on negative encounters and you don't get a more emotive subject than healthcare! A single, even minor bad experience sticks in our minds longer so negative feedback is inevitable. Take it with a pinch of salt.

✅ It's not about you. Access is the number one issue across the NHS right now. Demand is at an all-time high and that's out of your control. Overall, patients are happy once they get through to practices and speak highly of clinicians (and receptionists - 83% of patients saying they're helpful this year). Don't make it about you versus them - remain the nice human you are.

And as for what you do with the results now from a communications perspective:

✅ Update the dedicated Patient Feedback page on your website with your results. (CQC will be looking for it!)

✅ Share what went well and what areas you're still working on with patients. Use your website, SMS, waiting room displays, newsletter, social media and even the responses to your patient reviews as a chance to be upfront and frank about the results and the lengths you go to as a practice to help patients.

✅ Create a comms plan to support more robust patient comms activities and messaging about the areas you didn't do as well in. (Ask Primary Care Comms Clinic for an expert hand with this if you need to).

There - feel a bit better? If your practice is still open and still helps the majority of patients fuss-free Monday through Friday, it must mean you're doing most things right. Shoulders back, go smash everything!

30/05/2024

😬 Are you making any of these five critical mistakes with your patient newsletters? (Most practices are!)

Let's be honest; unless you're a comms officer, you weren't employed to write and pull together a patient newsletter. (Someone definitely stuffed that task in the small print of your contract, right?)

It's the same headache every month; scramble to find relevant content, slap it all together, hit send, and hope for the best. Another task bites the dust!

But what if we told you that humble newsletter of yours could become one of your practice's most powerful engagement and communication tools? Yep, true story but most newsletters often miss the mark because of a few easily avoidable pitfalls.

Here are five critical mistakes we frequently see practices make with their patient newsletters:

❶ Lack of clear purpose and goals. Are you educating, driving actions, building better relationships? Define the "why" first.

❷ Not segmenting your audience. You don't HAVE to send the same generic newsletter to every patient and depending on your practice population, it's sometimes a surefire way to have it ignored.

❸ Dense walls of text. Patients' interest spans are short. Breaking up content with visuals and bullet points is crucial.

❹ Failing to make it scannable. Most people don't read newsletters word-for-word. You need clear sections and highlighted key points.

❺ Not optimizing for mobile. Over 60% of email is opened on mobile devices now. If it doesn't look great on a small screen, forget it.

The good news? Correcting just a few of these common mistakes can dramatically improve your newsletter's effectiveness at reaching and engaging patients.

An optimized newsletter allows you to educate, motivate, drive digital ways of accessing your practice, improve behaviours, and so much more. All while strengthening your practice's brand.

It's often the simplest, most overlooked tactics that unlock the most value. How does your patient newsletter look right now? If it needs some work and you need our help, give our team a bell at: [email protected].

29/05/2024

🤖 Keep hearing whispers on the grapevine about Artificial Intelligence (AI), ChatGPT, or Google Gemini? Wondering if they really matter to your role? Or worse still, the robots are coming to take your job?

Whether you’ve had a play or you’re still completely in the dark about all this new technology (life before the internet was a much simpler time, wasn’t it?), don’t fret.

Grab your lunch and join us on Wednesday 12 June, where we’ll have a safe, frank and jargon-free natter about AI to put your fears at rest. (Promise!)

And we’ll also share with you what we’ve learned so far from testing AI for dealing with patient reviews which you might find valuable.

Can’t make it this time? No stress – our free comms clinics run monthly, each one focusing on a fresh topic based on your requests.

This clinic is open to GP practice, primary care network, and GP federation staff responsible for communications and digital presence.

21/05/2024

This is a test

16/05/2024

🧍🏻‍♀️Struggling to increase new patient registrations?
🤬 Dreading the response you need to write to that “difficult” patient review?
😳 Wondering how much influence patient reviews really have on your practice and its reputation?

With over 20 years of communications and reputation management expertise under our belts, the Primary Care Comms Clinic team have mastered the art of naturally boosting positive reviews and skillfully managing responses. Our team handles hundreds of patient reviews for NHS and private practices across the country every month, ensuring a positive impact on your practice's reputation.

Don't underestimate the power of patient feedback, even the negative ones. They significantly influence your quality of care, new patient registrations, and online visibility. For NHS practices, patient reviews are one of the first places CQC looks for evidence of good patient engagement too. What will they find?

Interested in getting more out of patient reviews without the stress? Drop us a message about our complete communications toolkit to support you with patient reviews today.

15/05/2024

🗞 Lovely lunchtime Drop-in Comms Clinic session today talking newsletter makeover tips with practices and PCNs.

Missed it but fancy a whole bag load of patient newsletter ideas to keep up your sleeve? Drop your email in the comments or email [email protected] and we'll make sure you get a copy!

08/05/2024

🏆 Happy National Receptionists Day to every straight-talking, hard-working, patient-pleasing, sign-posting, multi-tasking, plate-juggling, phone-answering, miracle-working receptionist working in general practice and primary care.

Remember: the whole system would simply crash without you! ❤️

01/05/2024

🗞 Need to top up your communications knowledge but don't even have time to finish a cuppa these days?

Don't worry, we get it. That's why practices tell us our Quick Comms Cures newsletter is so fab because every month it's packed with:

Three bitesize comms tips to keep you in good stead

Our social media star of the month

Content suggestions for the month ahead

Not on the mailing list? Head to our website, scroll down the home page and sign up. Easy-peasy-done!

30/04/2024

📢 This is your friendly comms service announcement to check and promote which local pharmacies are open over the May Day bank holiday weekend to your patients...

25/04/2024

Tired of dishing out the same old boring facts in newsletters and educational social media posts that just don't seem to stick? It's time to level up your content game with the magic of storytelling!

People will have told you about stories' power to connect with your patients on an emotional level. Suddenly, your messages become relatable, memorable, and - dare we say it - even inspiring!

Imagine being able to:

✨ Engage your patients like never before

✨ Simplify complex health info in a way that sticks

✨ Motivate people to actually follow your advice

Today's quick tips break down the whole process into easy, bite-sized steps so anyone, including you, can try crafting a compelling short patient story. Written or recorded, see for yourself why stories sink in best!

24/04/2024

🖥 Implementing a new total triage model across your practice or primary care network? Don't overlook your staff and patient communications.

😬 When staff don't know the new ins and outs properly, they stick to what they know.

🫣 When patients are told less than a fortnight before it's rolled out, grumbles grow.

😩 When the messaging and tone aren't right, some staff and patients become reluctant to change.

That's why we're always really chuffed when teams contact us for expert communications support 8-12 weeks before the date they want to roll out total triage in their patch. Managing change campaigns like these in primary care with comms and engagement support plus fully-fitted-out communications toolkits has been our bread and butter since 2016.

Ready to find out if we can help you? Email [email protected] and let's chat.

23/04/2024

✨ Are your patient newsletters crying out for a sprinkle of sparkle?

🙏 Eager to transform your staff bulletin from 'same-old' to 'must-read'?

💚 It might just be time for a creative infusion!

Join us for 30 minutes on Wednesday 15 May, at our next monthly Drop-in Comms Clinic to breathe some new life into your newsletters. You coming? Link in the comments ⬇️

Address

The Circle, 33 Rockingham Lane
Sheffield

Telephone

+441144055020

Website

https://primarycarecommsclinic.co.uk/

Alerts

Be the first to know and let us send you an email when Primary Care Comms Clinic posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Primary Care Comms Clinic:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Sheffield?