29/01/2026
Visual Economy.
Spielberg earns the reveal by showing the reaction first.
Jurassic Park. E.T. Jaws. Saving Private Ryan.
He builds the stakes before showing the subject. It’s why you’re hooked before you even see the 'hero'.
The mistake most brand films make? Leading with a logo.
Sell the stakes, then the solution. That’s how you hold attention.
