Schofield Communications

23/01/2020

Short but interesting editorial from Adrian Chiles on one of the positives of social media - putting the written word at the centre of communication once again.

As a writer myself, I sometimes look at the acronyms (most of which I don't understand), abbreviations and entirely new words spawned from the depths of digital communication and cringe, but then language has always evolved and altered with the times and this seems to be a step on that road.

The Guardian

Social media has its negatives – but it has elevated the craft of writing for today’s younger generation in a way mine never knew

06/12/2019

Getting a TV advertisement banned is a sure fire way to generate publicity - in some cases, creating greater brand and product awareness than the original advert would have achieved. The latest to benefit from inclusion on the Advertising Standards Authority's (ASA) naughty list is...

03/12/2019

Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To name just two. One man currently (perpetually?) determined to prove the statement, however, is Jeremy Clarkson.

Read on in our latest blog...

Whoever said "there is no such thing as bad PR" was absolutely, 100% wrong. Of course there is. Just ask Prince Andrew. Or Volkswagen. To name just tw

26/11/2019

Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in on great deals. But are the deals as good as they seem? Or is Black Friday solely a promotional strategy for retailers?

Find tips from Which? and WIRED Magazine to ensure you're getting the best deals this Black Friday.

Black Friday has taken on a life of its own since being imported from America as an opportunity for Christmas shoppers to cash in on great deals. But are the de

15/11/2019

Got a story to tell the world? Get it out there with professional PR and Copywriting services from Schofield Communications. Get in touch today.

14/11/2019

When did the release of a television advert become a national news story? When John Lewis started creating mini-blockbusters. Two minutes is all the retailer needs to tell a story that plucks the heart strings of the nation.

14/11/2019

One day after launching the much anticipated Disney+ streaming service, The Walt Disney Company announced there had been more than 10 million sign-ups, sending their stock price through the roof.

One day after launching the much anticipated Disney+ streaming service, The Walt Disney Company announced there had been more than 10 million sign-ups, sending

31/10/2019

General elections can be a tough time when it comes to generating positive PR for your business or organisation. All journalists' eyes will be on the campaign trail and getting their attention outside of that will take something special.

General elections can be a tough time when it comes to generating positive PR for your business or organisation. All journalists' eyes will be on the campai

25/10/2019

We use trained journalists to conduct our media training, ensuring our clients are fully prepared for how a press interview will go. We have extensive experience prepping company MDs and CEOs, university Vice Chancellors, councillors and MPs, lobbyists and more. If you're facing a big interview and want to make sure you're as ready as possible, we can help.

Here at Schofield Communications, we use trained journalists to conduct our media training, ensuring our clients are fully prepared for how a press interview wi

22/10/2019

Get your witch hats on... sorry, I mean thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media followers and news readers alike.

Get your witch hats on... sorry, I mean thinking caps... and come up with a ghoulishly clever campaign that is sure to delight social media followers and news r