09/06/2026
This is how we hit a 10:1 return on ad spend while breaking into a brand new market for a growing furniture provider ⬇️
EZ Living Furniture, a furniture and decor provider with over 20 stores across Ireland, sought assistance from our experienced PPC team with two huge strategic challenges:
⚔️ Fierce industry competition
🔨 Breaking into the UK market
We began by conducting an extensive audience and market trends analysis to ensure the overall strategy aligned with their business needs and target demographics.
From this, we devised four strategic objectives that worked to establish a strong direction to achieve the campaign's goals. Here’s what we did:
1) We restructured their account to focus on profitable products, grouping them by type and profit margin.
2) We implemented performance-based campaigns to refine brand campaigns. We improved product feeds and targeted specific demographics to capture their desired audience.
3) We developed a brand exposure strategy which involved YouTube and Display campaigns for top-of-funnel marketing and retargeting to increase interaction rates and revenue.
4) And finally, we helped them enter the competitive UK market by targeting similar audiences and creating audience funnels to increase brand exposure. We utilised responsive and static ads to showcase products, offers, and features, moving audiences through the purchase funnel to increase revenue and ROI.
This four-pronged approach saw fantastic results and allowed EZ Living Furniture to maximise returns and profits. They saw a huge 204% increase in transitions, a 99% increase in revenue and a massive 10:1 return on ad spend.
Congratulations to Kayleigh for her incredible work on this campaign! 💪
