The SEO Works

The SEO Works We are The Digital Growth Experts. We help leading brands realise their online potential with award-winning SEO, PPC, Social & Web.

The SEO Works are an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s. We have worked for more than a decade with one key goal in mind - to get businesses more customers online. We pride ourselves on our ability to deliver real, measurable results for businesses - no vanity metrics, no jargon. Our expert team of content pros, web techies

and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity. We truly are the digital growth experts. With a raft of national and international awards for our work, we’re a safe pair of hands. We want to build long-term partnerships and provide businesses with a solution that’s going to provide a tangible return - to us, nothing else can be called success. SEO Agency of the Year - UK Digital Growth Awards

Perfect weather makes for a perfect early Friday finish! ☀️ And that's just one of or flexible working policies - swipe ...
29/05/2026

Perfect weather makes for a perfect early Friday finish! ☀️ And that's just one of or flexible working policies - swipe to learn more about them 👉

We believe the best teams are teams built on trust.

And that’s why we empower everyone with so many different ways to manage their own time throughout the week.

While the policies are not mandatory, giving our team the autonomy to structure their weeks in this way helps them complete their work in a way that is accessible to them.

At the core of all our policies, we look to:

✨ Promote a healthy work-life balance

✨ Recognise that not everyone can thrive within a strict 9-5 role

✨ Encourage each individual’s passions outside of work

And by doing this, we hope to create a happy and healthy workplace where everyone can succeed!

Swipe to read our policies and some feedback directly from the team about how they benefit 👉

It’s time to secure your brand in the age of AI-driven discovery, and our free whitepaper is the only thing you need 👇Th...
27/05/2026

It’s time to secure your brand in the age of AI-driven discovery, and our free whitepaper is the only thing you need 👇

The next evolution of search is here, and you need to focus on remaining a visible and trusted authority across the web.

With the collapse of the traditional search funnel, ensuring your AI approaches work in tandem with established SEO practices as a dual strategy is essential - and that’s where our latest whitepaper comes in!

'How To Secure Your Brand in an Age of GEO' is here to help marketing leaders like you navigate the relationship between GEO and SEO.

It explores how you can build the right foundations for success, alter your digital approach, and establish your Universal Information Infrastructure, our proprietary method exclusive to this whitepaper.

Don’t just prepare your brand for GEO; secure it 🔒

Download it for free now 👉 https://content.seoworks.co.uk/geo-whitepaper

Revealed 👀 What you should and should NOT be using AI for in your PPC campaigns! 👇AI may seem like a more recent develop...
26/05/2026

Revealed 👀 What you should and should NOT be using AI for in your PPC campaigns! 👇

AI may seem like a more recent development in marketing. But in the world of PPC it's nothing new, and the trend towards automation has been going on for some time...

In actual fact, it’s been around since 2008, when Google introduced ‘Conversion Optimizer’! Since then, AI in PPC was mostly linked to bidding… but not for long.

Since ChatGPT launched in 2022, new capabilities have become possible, and in an industry all about efficiency, it’s opened up a whole scope of opportunity.

But just because you can, does it mean you should?

In our latest blog, Rob tackles the big question - ‘What should you be using AI for in PPC?’

He takes you through:

💡 A brief timeline of AI in PPC and how it’s developed
💡 How AI can help you
💡 The next stages for AI in PPC

And on the flip side:

❌ What AI should not be doing

Rob’s expert insights, gained from 19 years of experience, are for anyone looking to streamline their efforts and take their campaigns to a new level!

Click here to read them now: https://www.seoworks.co.uk/using-ai-in-ppc/

We’re pleased to launch our new charity committee! Swipe to learn more about how it came to be and why it’s so important...
22/05/2026

We’re pleased to launch our new charity committee! Swipe to learn more about how it came to be and why it’s so important 👉

Here at The SEO Works, we’ve always done our best to support charities and causes throughout the year. From Pride Month to Movember to Su***de Awareness Day, we aim to spread information and raise funds 🙌

And, our new charity committee allows this to happen on an even bigger scale 🤩 It’s going to enable us to:

🎉 Explore more ideas

🎉 Share responsibilities

🎉 Try different activities

🎉 Encourage more team members to use their company charity day

🎉 Support our charity partners, The Archer Project and Weston Park Cancer Charity, in new ways

It’s a very exciting next step for the business, and we’re looking forward to seeing what ideas the committee come up with!

GeoPura is leading the transition to clean energy, and we built them a site to help them do that! 💪 Take a look at the f...
15/05/2026

GeoPura is leading the transition to clean energy, and we built them a site to help them do that! 💪 Take a look at the finished product below... 👀

GeoPura is an incredibly exciting business, providing hydrogen-powered generators to replace diesel generators, helping businesses in their movement toward sustainable energy.

They came to us looking for a practical custom website that clearly explained their innovative energy solutions while building trust with both technical and non-technical audiences.

And we think the team nailed that brief! They created a website that has...

💻 A modern, structured design that puts GeoPura’s mission front and centre

💻 Clean visuals and clear headings that help explain what they do without overwhelming visitors

💻 Easy to explore key sectors and products, and case studies that bring their work to life

💻 Strong call to actions and easy contact options that are flexible and built to grow with them

We’re proud to say that GeoPura now has a sharp, confident website that reflects its position in the energy space. It supports their sales conversations and helps explain their offerings quickly.

Well done to Graham, Tom and Jake, who nailed this website design and build 🎉

Would like a website built for a market-leader? Start the conversation today - https://www.seoworks.co.uk/contact-us-web/

We're so excited to announce a new chapter for Marketing Meets... and a brand new co-host! Here's what's changing about ...
14/05/2026

We're so excited to announce a new chapter for Marketing Meets... and a brand new co-host! Here's what's changing about this incredibly popular event ⬇️

There are lots of marketing events around, but we felt that they weren't giving marketing leaders what they really needed - a sales-free space for peer-to-peer support.

Not just talks and keynotes, but a chance to bounce crucial ideas, gain experience from other sectors, and continue learning from one another!

Which is why Marketing Meets was created.

Now we're incredibly excited to be taking it to the next level, with the addition one of Sheffield's most prestigious businesses - Westfield Health.

They'll be familiar faces, with our very own Alex and Alex still on the panel and Danny facilitating. But we will be welcoming a brand new co-host with over 15 years of B2B Marketing experience… Westfield Health's Head of Marketing - Claire O'Toole 🤩

We're so grateful to be able to continue this truly unique event with the help of a business and a marketer at the forefront of an ever-evolving industry!

The first event of this season will be announced soon, and it's a good one. Watch this space to find out what it is 👀

We believe in creating a culture that helps everyone thrive, and flexible working plays a crucial part in that! 🙌 Here's...
11/05/2026

We believe in creating a culture that helps everyone thrive, and flexible working plays a crucial part in that! 🙌 Here's why... ⬇️

While it’s still often framed as a ‘job perk’, flexible working offers both team members and businesses so much more than it initially seems.

People manage different energy levels, commuting schedules, caring responsibilities, health conditions, and ways of thinking...

And, when working environments are rigid, they can exclude capable, high-performing individuals who simply can’t operate within one fixed pattern!

Flexibility works best when it is structured, intentional, and built on trust.

In her latest blog, Ella explores our flexible policies and the positive cultural impacts they’ve had on both team output and happiness.

Discover more here: https://www.seoworks.co.uk/flexible-working-as-an-inclusion-strategy/

Our team aren't just awesome at digital marketing! 🤩 Here are some of the amazing things they've achieved recently outsi...
08/05/2026

Our team aren't just awesome at digital marketing! 🤩 Here are some of the amazing things they've achieved recently outside of work 👉

Finally, the days are getting longer and the weather is getting warmer - the perfect opportunity to put time and energy into our hobbies!

Here at The SEO Works, we’ve been doing just that, and the team have succeeded in a variety of achievements over the past few months 🥳 Apparently, loads of us are into running?!

We’re so proud to have a team that makes so much time for their interests and well-being. We understand how important it is for mental and physical health, and we aim to encourage this as much as we can - with things like our flexible working hours and early finish Fridays!

Swipe to see the awesome activities and charity fundraisers the team have been involved in 👉

Thank you to Ryan, Melanie, Will, Tom, Indigo, Rob and Emma for sending your stories and photos ✨

This week, we attended our first marketingSHOWCASE of the year in Leeds. Here’s how it went ⬇️On Tuesday morning, Jessic...
01/05/2026

This week, we attended our first marketingSHOWCASE of the year in Leeds. Here’s how it went ⬇️

On Tuesday morning, Jessica, Tom and Alex left bright and early, ready to attend their first event of 2026.

Throughout the day, Jess and Tom were offering free SEO and free LLM audits so delegates could check their website's organic or AI performance in real time, and get actionable insights on how they could improve going forward.

Alex was out the front, chatting to passers by about their digital marketing, their approaches and any issues they were facing without external help.

It was a highly successful day and a great opportunity to get out of the office and speak to marketers face-to-face.

We’ll be attending the Marketing Showcase Manchester event in June, so be sure to come over, say hello, and claim your free audit 🤩

Check out some photos from the event below ⬇️

How are Google AI Overviews really impacting businesses? Michael has discovered four trends you should know about 👇Googl...
28/04/2026

How are Google AI Overviews really impacting businesses? Michael has discovered four trends you should know about 👇

Google AI Overviews, or AIOs, have been featuring in the SERPs for nearly two years now, and studies suggest that they can appear for up to 54% of searches in some industries!

So, it’s fair to assume that businesses are being affected. But Michael, Account Director, wanted to unearth the extent of it.

During his analysis of a variety of brands across different sectors, he actually discovered, in his words, ‘some surprising and hopefully reassuring insights’!

To learn the…

🧠 Truth about your competitors
🧠 Reality of measuring traffic
🧠 Metrics that really matter
🧠 Key to standing out

… Be sure to read Michael’s blog today!

Click here now ➡️➡️ https://www.seoworks.co.uk/what-ai-overviews-mean-for-you/

(You’ll also find some practical steps you can take to help mitigate the impact of AIOs! 🤫)

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