TPM Childwise

22/06/2021

Just love this article in the Economist magazine by a collection of their finest contributors, where they identify the new “jargon” descriptors for mothers out there. No one gets out untouched I think.
Pandemic parenting slang: are you a curling dad or a crunchy mom?

But the interesting question it creates in my mind is then does this filter down in to what sort of product/ brand or marketing you have to do?

“Helicopter parent” – someone who constantly whirrs around their kids, never leaving them to their own devices.
“Lawnmower parent” cuts all the weeds (problems) in front of their child so they never have to confront them
“Snowplow parents” do something similar, just with more force
“Tiger mother” demanding Chinese-American parents who push their kids to academic over-achievement with all the ferocity of a vicious predator
“Stage mothers” pressure their children into becoming stars.
“Mombie”, a sleep-deprived mum who looks like a zombie
“Curling-Eltern” , parents who sweep away their children’s problems before they could have arisen. Making a clean sweep of parenthood
“Helikopter-Eltern”, tackle their offspring’s problems when they arise,.
“L’enfant roi” ,A demanding child, bow down to your tiny ruler.
“Crunchy mom”, A mother with an organic approach to parenting, on a quest for more information. Named for her insistence on making her own crunchy granola.
“Silky mom”, who carelessly plies her kids with processed, shop-bought fare.
“Jiwa”, fill your child’s life with tutoring to help them get into university
“Yazhemat” “But, I’m a mother!” Mothers who demand special treatment
Mother thinks she knows best. The Russian moniker used to describe women who insist on special treatment because they have children.
“Kvell” To overflow with pride. Bragging on social media about your children’s achievements, no matter how trivial.

How to fight your way through the jungle of jargon and advice | 1843 magazine

08/06/2021

Great news that the UK are still in love with promotions.

18/02/2021

Interesting set of guidelines if you need them. The International Consumer Protection and Enforcement Network (ICPEN) is an
organisation comprised of consumer protection authorities from over 65 countries.
ICPEN’s aim is to protect consumers’ economic interests around the world, share information about cross-border commercial activities that may affect consumer welfare, and encourage global cooperation among law enforcement agencies.

BEST PRACTICE PRINCIPLES: MARKETING PRACTICES DIRECTED TOWARDS CHILDREN ONLINE

14/01/2021

Humorists speculated that with so much "Netflix and chill" available to Covid lockdown couples that the birth rate would increase. In fact, in times of pandemic fears and economic impacts the opposite is more likely.

"It's time to become a mum," was the push-notification hundreds of Portuguese women received on their cell phones last month.

14/01/2021

Interesting impact to have on producers over time.
source from the BBC. https://www.bbc.co.uk/news/health-53409521

18/12/2020

That is a heck of a lot of teddy bears: According to the Chicago Tribune, up to 2,000 U.S. specialty teddy bear stores sell millions every year, and on any given day as many as 20,000 teddy bears are up for auction on eBay.
https://www.chicagotribune.com/news/ct-xpm-2002-09-01-0209010279-story.html #:~:text=More%20than%20100%20teddy%20bear,up%20for%20auction%20on%20eBay.

07/08/2020

Babies in Lockdown

The evidence is unequivocal that the first 1,001 days of a child’s life, from pregnancy to age two, lay the foundations for a happy and healthy life. Over 200,000 babies were born when lockdown was at its most restrictive, between 23rd March and 4th July. This survey suggests that the impact of COVID-19 on these babies could be severe and may be long-lasting.
This new report from Best Beginnings, Home-Start UK and the Parent-Infant Foundation, reveals the disproportionate impact of COVID-19 and subsequent measures on those pregnant, giving birth or at home with a baby or toddler. For generations, no other group of parents has had to navigate pregnancy, birth and beyond under such extraordinary circumstances.

Almost 7 in 10 (68%) parents felt the changes brought about by COVID-19 were affecting their unborn baby, baby or young child.

One quarter (25%) of parents reported concern about their relationship with their baby, and one third (35%) of these would like to get help with this. A third (34%) of respondents believed that their baby’s interaction with them had changed during the lockdown period.

Almost half (47%) of parents reported that their baby had become more clingy. One quarter (26%) reported their baby crying more than usual. The numbers of those reporting increases in babies crying, having tantrums and being more clingy than usual was twice as high amongst those on the lowest incomes than those on the highest. More parents aged 25 and under reported babies crying and being more clingy than usual.

6 in 10 (61%) parents shared significant concerns about their mental health. A quarter (24%) of pregnant respondents citing mental health as a main concern said they would like help with this, rising to almost a third (32%) of those with a baby. Only around 3 in 10 (32%) were confident that they could find help for their mental health if they needed it. Almost 9 in 10 (87%) parents were more anxious as a result of COVID-19 and the lockdown. There was a notable variation amongst respondents who reported feeling “a lot” more anxious: White 42%, Black/Black British 46%, Asian/Asian British 50%,

Two thirds (68%) of parents said their ability to cope with their pregnancy or baby has been impacted by COVID-19. The percentage of all respondents that reported their ability to cope was affected “a lot” was 16% and this figure was significantly higher amongst Asian/ Asian British respondents at 26%.

babies-in-lockdown-main-report-final-versionDownload Babies in Lockdown – Executive SummaryDownload How you can back our call to support   Read and Tweet the report I& #8…

01/07/2020

Useful advice from the NHS.
https://www.nhs.uk/start4life/baby/coronavirus-covid19-advice-for-parents/ #:~:text=There%20is%20currently%20no%20evidence,you%20and%20your%20baby.

Everyone should follow the government advice on coronavirus. Have a look at our Q&A's for pregnant women and parents on Start4Life

09/06/2020

It took five years for brands to realize that relationships with influencers needed to be more than one-off transactions of product and payment in exchange for a sponsored post with the brand’s handle and a couple campaign hashtags. With the rise in importance of authenticity, honesty, and integrity in our marketing efforts, there needs to be a strong professional bond between the content creator and the brand for that to shine through. Without it, both parties are doing the consumer a disservice. And frankly, no party in this exchange comes out a winner.
winner.

Not sure who to follow on Instagram? Here is our definitive list of the best mum-influencers who talk all things motherhood and will make you feel like you're not alone!