Sarah's Marketing Creations

12/01/2025

This month Sarah's Marketing Creations is celebrating 7 years in business 🎉

I am delighted to have been lucky enough to help local independent businesses with their social media marketing 😃

I've worked with some fantastic people and made lots of new friends 🥰

Thank you to everyone who has helped me along the way 👏

Best wishes to all of you for 2025 and beyond 😘

11/01/2025

Here's a guide to my pricing 💷

My hourly rate is £25, but everyone's needs are different. This is why I offer a free initial consultation, to get to know your business and determine your particular requirements.

I then calculate how many hours a month this is likely to take, and offer a monthly rate to be agreed by both of us.

This rate will not change without prior agreement, so there will be no nasty surprises.

I do ask for regular reviews to ensure we are both happy with the arrangement.

All further consultations are free of charge for retained clients.

Generally, tips or advice are also provided free of charge, and many can be found on my website blog or social media. I may request a fee for regular advice to non-retained* clients, to be agreed between us.

*These are clients who choose to run their own social media, but regularly seek advice.

To find out how I can help your business, please give me a call on 07989 227130, email [email protected] or message this page 📱

www.sarahsmarketingcreations.co.uk

24/12/2024

I would like to wish everyone a very Merry Christmas 🎄🎄🎄

23/10/2024

Trick or Treat? 🕷️🎃

Thankfully there are no nasty surprises with my pricing.

My hourly rate is £25, but everyone's needs are different. This is why I offer a free consultation, to get to know your business, and determine your particular requirements.

I then calculate how many hours a month this is likely to take, and offer a monthly rate, which is agreed by both of us.

This rate will not change without prior agreement, so there will be no nasty surprises.

I do ask for regular reviews to ensure we are both happy with the arrangement.

To find out more, please contact me on 07989 227130, [email protected], or message this page.

01/09/2024

Welcome to the 'Bers.

This is my absolute favourite time of year, September, October, November and December 🍁🍂

I just love the changing seasons, and all the opportunities each bring.

To find out more about Sarah's Marketing Creations, please visit my website

Helping local independent businesses with their social media marketing

17/07/2024

Canva is a brilliant tool for creating social media graphics.

Simply pick a template to suit your message and platform, then customise it to your brand.

Or get creative and design your own using the photos, shapes, graphics or videos.

Upload your brand artwork, and it will automatically match the colours.

12/06/2024

Graphics are an important part of social media marketing.

I only ever use paid apps, and my go-to is Canva Pro.

Original photos are always best, but Canva gives a fantastic range of quality stock images to choose from, plus a wide variety of templates and fonts.

While you don't always need an image when posting, it can often make your content POP!

There is a free version too, so you can try before you buy

Here's a small selection of my favourite designs.

20/05/2024

I saw a great post recently.

Hootsuite shared a cartoon with a picture of two people having a conversation.

Person 1 - Our recent post got great engagement
Person 2 - But did it generate leads?

One of the responses to the post asked - But how many were staff?

While it is true that any engagement will encourage Facebook to share your content, it is also a fact that it will predominantly be shared to those who have engaged.

In other words, only 'your staff' will see it, and very few prospective customers.

If you would like to find out more about social media marketing, please give me a call on 07989 227130, email hello@sarahsmarketingcreations, or message this page.

Have a lovely sunny week ☀️

Send a message to learn more

19/05/2024

Sometimes the most engaging posts are the simplest.

Simply tell people what they need to know.

The basic information you need is:

▶️Who you are
▶️What you do
▶️Where you are
▶️Opening times
▶️Contact details

You don't always need an eye-catching image or fancy slogans.

Remember to post regularly, and mix up your content & media.

www.sarahsmarketingcreations.co.uk

03/05/2024

A quick tip.

Liking your own post, or one related to your business is counter-productive.

Facebook prioritises content due to five main factors.

✅Authenticity
✅Relevant Content
✅Consistency
✅Frequency
✅Engagement

Engagement is important, because it decides who should and shouldn't see your posts.

In other words, it will prioritise those who have responded with a comment, like or share, over other users.

Quality over quantity.

01/04/2024

Welcome April 🌷

Looking forward to lighter evenings and mornings as we head towards the longest day 🌅

I love the changing seasons, and everyone seems to have a smile on their face during spring 🐑

As I write, the sun is Shining ☀️

13/03/2024

The Hootsuite Social Media Consumer Report is published, and it makes for interesting reading.

I will be sharing certain aspects of this report over the next week or so, and I hope it will explain how consumers react to different media.

The figures and insights are based on consumer surveys.

BUILDING A HIGH VALUE FOLLOWING

✔️58% say that following a brand on social media impacts their purchasing decisions

✔️Authentic and inspiring content is still key to a brand's success

✔️Most appealing content:
Communicating in a relatable and genuine way

✔️Nurturing existing followers is hugely important, and the way to achieve this is by adding value to your content rather than rehashing the same message over and over

"If a brand’s ethics don’t match their products or services, it feels forced. My pet peeve is when brands try to jump on a culturally relevant moment just to gain traction online or with a Gen Z audience—it comes across as disingenuousness. Authenticity is the word of the year, yet it’s actually pretty hard to nail down for many brands.”

For more insights, follow this page ➡️➡️➡️