Insynth Marketing Ltd

Insynth Marketing Ltd Inbound Synthesis - A coherent approach to aligning sales & marketing for dynamic business growth

Have you ever heard of data hygiene?No, this isn’t about how many times you brush your teeth or wash your hands... 🚿This...
04/10/2023

Have you ever heard of data hygiene?

No, this isn’t about how many times you brush your teeth or wash your hands... 🚿

This is all about verification and validation ✔️

It’s about checking that all the data you need to support your growth is being recorded accurately.

Focus on quality and completeness at the point of data capture, not just volume.

Having lots of low quality or; good but incomplete date is a waste of time and effort!

A good CRM is key for you to stay in track.

In fact, when asked about the benefits of their CRM, 92% of companies believe it is crucial to achieving their goals.

👉 Companies using CRMs increased their sales by 29% on average
👉 They also increased sales productivity by up to 34%
👉 Their CRM imported the accuracy of their reports by 42%

Learn about why data hygiene is so important for your building product company https://bit.ly/3PPyDcm

Deciding on a topic to cover can be a source of frustration for building product manufacturers 💥For those who haven’t de...
26/09/2023

Deciding on a topic to cover can be a source of frustration for building product manufacturers 💥

For those who haven’t delivered CPD before, it may feel like you don’t know where to begin.

During the initial stages of planning your CPD, it's important to
👉delve into the issues and pain points that your audience faces
👉establish how your product and/or solution can help to solve them.

The key is understanding your audience.

And your audience will be a diverse crowd of building professionals, ranging from postgraduates seeking education at a more basic level to experienced decision-makers looking for a unique and fresh perspective.

Learn more about how to create effective CPD on our website! 💻 https://bit.ly/3RCpkxG

In the built environment, sales cycles are long 📅Not all leads are ready to be progressed. In fact, only 25% of the lead...
13/09/2023

In the built environment, sales cycles are long 📅

Not all leads are ready to be progressed.

In fact, only 25% of the leads you get are remotely close to being actively sold to.

❌ These leads don't need a sales pitch.

✔️ They need nurturing.

They need to be brought into the conversation regarding what your company does and how your solutions can become their solutions.

Take this opportunity to create value for a potential customer.

Nurturing, however, should not fall within the responsibilities of your sales reps.

Some nurturing cycles can take up to 3 years!

Use the right tools to get the right results.

👉 Send emails quickly and timely without depending on the availability of a marketer
👉 Follow up leads effectively without relying on a sales rep

⬇️ Discover how to achieve this with our FREE guide "Creating A Competitive Advantage With Marketing Automation" https://bit.ly/46x1KY5

Gaining CPD accreditation isn’t mandatory, but here is why you should.Yet, let's be clear.👉 You can still create a CPD w...
30/08/2023

Gaining CPD accreditation isn’t mandatory, but here is why you should.

Yet, let's be clear.

👉 You can still create a CPD without accreditation
👉 You can still deliver value without accreditation
👉 You can still increase specification without accreditation

That said, many organisations across all industry sectors decide to gain accreditation for various training courses.

This is mainly because it is a recognised approach to learning and almost a "seal of approval" for anyone looking to help educate people on new trends, initiatives or practices.

There are numerous benefits to being an accredited CPD provider, for example:

👉 It provides recognition and increased brand perception
👉 It promotes a healthy leadership and learning culture for your organisation
👉 It makes your CPD available on the accreditation provider website and gives you authority
👉 It gets you support on how to improve and deliver a great learning experience for all future CPDs

Do you still have questions about getting your CPD accredited? Check our FREE CPD Whitepaper on Digitalising your CPD on our website!

The construction sector has been identified as one of the slowest sectors to embrace digitalisation, hindering growth. H...
28/08/2023

The construction sector has been identified as one of the slowest sectors to embrace digitalisation, hindering growth.

However, in recent years construction has seen unprecedented growth in construction technology.

But, what is the right technology for scaling building products companies?

🌟What if the solution was *one* platform.

With the innovative inbound methodology, HubSpot has revolutionised how we manage data, communicate with our audience, report on our successes, and understand customer experience.

📈It is time for the built environment to be part of that revolution!

From the very first touchpoint to the post-purchase experience, HubSpot offers building product manufacturers an all-in-one platform that will allow you to leverage your data and meet your growth goals more efficiently.

Learn more about HubSpot on our latest webinar https://bit.ly/3JkOMSd

💬 Your website should be in constant communication with Google. 👉 75% of users browsing online will only click the first...
25/08/2023

💬 Your website should be in constant communication with Google.

👉 75% of users browsing online will only click the first three results shown by the search engine, turning pages ranking lower virtually invisible.

Ensuring your website appears within the first results on Google’s SERPs is, consequently, not something to be overlooked.

Any website, recently designed or not, should have a clear SEO strategy that directs its consistent and effective optimisation.

Not just because leads interested in your brand might not be able to find you, but because it is likely that they end up finding your competitor instead!

⚠️ It is a simple as that: if your website does not dominate the SERP’s, another one will...

Learn about the importance of SEO downloading our guide on Website Best Practices for Building Product Manufacturers https://bit.ly/3pyG3Gp

🏗️📱 The construction industry is going digital, and there's no turning back!Now it's time for the construction sector to...
23/08/2023

🏗️📱 The construction industry is going digital, and there's no turning back!

Now it's time for the construction sector to catch up. 💡

Did you know that 81% of construction leaders have agreed to adopt digital tools by 2022? They understand the importance of embracing technology to stay ahead in the game. ⚡️

But why are they so keen on going digital? For starters, 70% of construction leaders believe that faster data could significantly improve their performance. 📊 And it's not just about speed; 55% of them want more access to real-time information to make informed decisions on the go. 🌐

One crucial aspect they're looking for is a CRM that actually works! 🧰🔧 A CRM system can help construction companies collect and curate data while recording every interaction with prospects. 📝

And here's an interesting fact: businesses that have invested in CRM software have seen their productivity increase by up to 15%! 📈✨ Imagine the impact it can have on your construction projects and sales processes. 💪

According to 62% of construction leaders, capturing forms and digitalizing physical quotes is key to making the sales process more efficient. 💼✅ With the right CRM, you can streamline your sales pipeline, automate tasks, and close deals faster than ever before. 💥

So, are you curious about how the right CRM can revolutionize your construction business? Let's discuss how it can boost your productivity, improve customer relationships, and transform the way you operate. 🚀💼

Comment below or DM us to learn more! 👇✉️

⬇️ Check out our blog on How To Use HubSpot for Your Construction Business https://bit.ly/3XBO7Tf

Lead generation is a powerful tool for building material businesses, however very complex. In this guide, we simplify 7 ...
22/08/2023

Lead generation is a powerful tool for building material businesses, however very complex. In this guide, we simplify 7 of the most powerful tools so you can generate a steady stream of leads to grow your business.

Get your copy below!
https://bit.ly/47iZUKQ

22/08/2023

“Digitisation is only getting started in this sector and it's going to become a really important point and people are going to be left behind.

If you don't adapt, you will go out of business.”

Dennis Helderman, Co-Founder and CCO of EasyToolHire.💼

In today's highly competitive market, larger companies are heavily investing in resources and technology. While word of mouth and traditional sales methods are important, they are no longer sufficient by themselves.

LIsten to the full interview here: https://bit.ly/452zHP8 🎙️

Digital CPDs are providing manufacturers with new opportunities to reach out to a larger audience, expand their network,...
18/08/2023

Digital CPDs are providing manufacturers with new opportunities to reach out to a larger audience, expand their network, and establish thought leadership 💭⭐

But producing a digital CPD involves more than just making a PowerPoint presentation...

💻 You will need to you consider how you will be hosting your CPD.
🛍️ You will need to demonstrate your product in a real-life context, objectively and without trying to sell it, most often done through case studies
🎓 You will need to deliver engaging, educational value that will set you apart from everyone else
📶 If you intend on gating your CPD behind a landing page on your website, you will need to have tools in place to track the number of sign-ups you receive

Does it seem overwhelming?

At Insynth, we offer a completely bespoke CPD services package where we plan, design, write, produce and get your CPD approved, saving you stress, and most importantly, time.

The question is, are you ready to take your CPDs to the next level? Check https://bit.ly/3PGeLII for some extra resources on digitalising your CPD offer!

17/08/2023

A problem many companies have faced when working with other agencies is that they’re never given clear visibility into their SEO strategies and their business impact.

It's all too common to receive reports and metrics that look impressive, but the real question remains: What was the actual impact on revenue? 💰

Unlike other sectors where keywords are often saturated, the construction industry offers unique opportunities for SEO. As a more traditional industry, construction tends to rely on conventional marketing methods.

This means there are untapped potentials in digital marketing waiting to be explored. 🌟

By investing in digital marketing and SEO, construction companies can experience substantial growth and achieve visible results far more easily than companies in other sectors.📈

For more marketing ideas, watch our interview with Dennis Helderman, Co-Founder and CCO of EasyToolHire here: https://bit.ly/3DPRCwp


If your presentation is not well structured and showcases content in a lively and easy way, chances are your attendees l...
16/08/2023

If your presentation is not well structured and showcases content in a lively and easy way, chances are your attendees lose interest in what you are saying.

To ensure that your CPD will be impactful, think about some professionals that you might want to involve in the project, such as,
👉 content writers
👉 graphic designers

At Insynth, we have partnered with numerous building product organisations to help with the development of their CPD, utilising our in-house skills in technical content writing, video editing and design to ensure high-quality outcomes and results for our clients.

Check our website for more information on our services https://bit.ly/3XyxisB

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