Click Pilot

13/07/2022

Universal Analytics will no longer process data from 1st July 2023. If you are not currently using Google Analytics 4 (GA4), now is the time to migrate from Universal Analytics. Google Analytics 4 is the next generation of Google's web analytics platform. https://clickpilot.co.uk/blog/how-to-switch-from-universal-analytics-to-google-analytics-4-with-added-steps-for-gtm/Google

A specialist PPC Management Agency that delivers powerful pay-per-click marketing for companies that demand growth.

04/03/2021

This blog post explains the advantages and disadvantages of bidding on your own brand name as a keyword in Google Ads. From establishing a new brand to combating competitors, we’ll look at times when the technique should be used, as well situations when bidding on your own brand might not be an efficient use of your advertising budget. https://www.clickpilot.co.uk/blog/why-bid-on-your-own-brand-keywords-with-google-ads

02/09/2020

Google Shopping is an ideal way for online retailers to advertise products, particularly when the customer is searching for a specific product type. In this post, we’ll explain what Google Shopping advertising is, how it’s different from Google’s search ads and how your online retail business can use Google Shopping to increase sales. https://www.clickpilot.co.uk/blog/what-are-google-shopping-ads-and-why-use-them/

28/07/2020

As an online retailer, your primary question is: how can I grow my customer base and increase sales? To do this, you need to achieve two key aspects: an increase in traffic to your website, balanced with quality of traffic.

This blog post will explain what traffic and its quality means, why it’s fundamental to grow your online sales, and how you can create a business strategy which will achieve it in the most effective and efficient way. https://www.clickpilot.co.uk/blog/planning-your-digital-marketing-strategy-why-its-crucial-to-focus-on-traffic-and-quality/

28/07/2020

When beginning Google Ads, it’s crucial to determine the budget you can allocate to ad spend. Too little and your campaign can be ineffective or allocate it in the wrong way and you’ll reduce your return on investment.

Online retailers frequently ask us questions like ‘how much do I realistically have to spend to start advertising on Google?’ or ‘to increase sales, how do I calculate the budget I need to start with on Google Ads?’. This blog post will answer these questions and explain the most efficient and effective process to define your initial Google Ads budget.
https://www.clickpilot.co.uk/blog/google-advertising-how-to-set-an-initial-budget/

28/07/2020

By selling your products online, you’ll give yourself the capacity to increase sales by connecting to a much larger market. To do this, your online presence has to reach the right audience in a compelling way and you’ve also got to beat the competition. How do you achieve that? Advertising on Google is the best way for small and medium-sized retailers to increase sales online.

This blog post explains the benefits of advertising with Google for small and medium retailers and how to plan your campaign. https://www.clickpilot.co.uk/blog/how-to-advertise-on-google-increasing-sales-for-retailers/

28/07/2020

Are you a start-up launching a new product and looking to generate direct sales? Digital marketing is a great way to spread the word, generating awareness and a route to direct sales. This post provides some ideas on how to start driving sales online.

How to formulate a new product marketing plan with Google Ads, generating awareness & sales pre and post-launch.