Coya Marketing

10/11/2025

UK-based fractional CMO helping SMEs and scale-ups get unstuck. I bring strategic marketing leadership on a part-time or interim basis clarifying positioning, building accountable pipeline, and coaching in-house teams. Not another pair of hands; a marketing leader who owns outcomes.

Message me to see if a fractional chief marketing officer is the right fit for your stage.

Send a message to learn more

25/03/2025

Get the bus to Shropshires secluded country pubs!
Shropshire Real Ale Trail
Shropshire Ale Trail visit country pubs in the following areas:
Uffington, Upton Magna, Rodington, Longden, Admaston,Horsehay, Leighton, Atcham
Get tickets here: www.realaletrail.co.uk

22/03/2025

When The Marketing Department Annoys You, You’ve Got a Problem.

You witness the LinkedIn posts, a few blogs here and there, the occasional email blast the strange internal Newsletter about employees dogs. No clear direction, no real purpose. No reader conversation…..Just busy marketing fluff.

🚨 The warning signs:
• Content goes out… but no one knows why.
• No KPIs, no targets just “brand awareness” (whatever that means).
• Marketing and the business aren’t speaking the same language. Marketing never attends the business meetings
• The CEO isn’t sure what to measure, and is irritated with the marketing calls asking for content The marketing lead isn’t sure how to advise and keeps doing the same and getting the same results. Which are not measured anyway so equals in = fluff

This isn’t marketing. It’s noise.

The solution?
✔️ Define KPIs that actually matter to the business. Is it leads you need?
✔️ Align marketing with sales, are your sales team also finding leads? Marketing generates the leads for the sales team to close, and it’s measured.
✔️ Give your marketing strategy not just content.
✔️ Stop the “posting” of random messages about the team on linked in, (does anyone care) start marking content your audience finds insightful.

So, is your marketing driving the business or just filling the void?
Do you know where to start to make the change?

Any of these questions hit a nerve, then let’s chat. I’ve created a process that puts all this into to place for you, it’s done for you, at a fraction of a full time CMO hire.

Shelly
#

08/12/2024

Sustainability must be on business leaders' agendas because it's no longer just a moral or environmental issue it’s a strategic and financial imperative.

Here’s why:

1. Future-Proofing Against Risks
Climate change, resource scarcity, and regulatory shifts are no longer distant threats.

2. Driving Innovation and Efficiency
It often leads to cost savings, improved efficiency, and cutting edge products.

3. Meeting Stakeholder Expectations
Consumers, investors, and employees increasingly demand sustainable practices.

4. Unlocking New Market Opportunities
The green economy is growing rapidly. Businesses that lead in sustainability tap into emerging markets, cater to conscious consumers, and position themselves as leaders.

5. Strengthening Brand and Reputation
Being a sustainable business shows you care about more than just profits. It builds a positive image, 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽𝗲𝗿? Join the Sustain Unconference on December 17th in Birmingham to explore how businesses can embrace sustainability for a brighter, more profitable future.

07/12/2024

What sustainability challenges keep you up at night? 💭 What’s on your mind?
The Sustain Unconference on Dec 17th Brum is fast approaching, and we want YOU to help steer the conversation. This isn’t just an event it’s a space for collaboration, innovation, and problem-solving.

Would you please share with us:
📌 What sustainability challenges keep you up at night?
📌 What topics are you eager to explore with like-minded peers?
📌 What pressing problems should we solve together?

From tackling air pollution and advancing renewable energy to building sustainable businesses and beyond, no idea is too big—or too small. Let’s tackle the challenges that matter most, together.

🔗 Join the conversation and book your spot today!

https://www.rfr.bz/f642c83

06/12/2024

Here are just three reasons to join us at Sustain UnConference Dec 17th:

Break out of your bubble 🌍 Exchange ideas with those who understand your challenges in sustainability.
Learn what works (and what doesn’t) 🔍 Benchmark your strategies with other teams.
Make valuable connections 🤝 Build relationships that will last beyond the event.
This isn’t just an event it’s a place to grow your impact. Don’t miss out!
Click the link

Photo by Raspopova Marina
https://www.rfr.bz/f81f9bd

03/12/2024

Midlands First Ever Sustainability event is two weeks away. Want to make a difference to your business practices but don't know how? Come and join us, it will take a whole community to make change.

www.SustainMidlands.uk

14/11/2024

🚀 Join Birmingham’s First UnConference on Sustainability! 🚀

On 17th December, from 10:30 am to 5 pm, Coya Marketing is proud to bring you an event like no other! The Sustain UnConference at University College Birmingham is not your typical conference – it’s a gathering where YOU drive the conversation. 🌱

💬 No panels, no lectures—just bold discussions on the future of ! Share your biggest challenges, ideas, and ambitions with people who share your passion for change. This is where ideas grow, collaborations start, and sustainable solutions come to life. 🌍

Bring your questions, your curiosity, and your vision. Whether you're tackling green supply chains, ethical innovation, or new ESG goals, let’s build solutions together for Birmingham’s sustainable future.

📍 Location: University College Birmingham
📅 Date: 17th December
⏰ Time: 10:30 am - 5 pm

Secure your spot now and be part of the change! https://www.rfr.bz/fdd44ae

🌍 Let’s make sustainability the future of business—together.

23/08/2024

Great alternative to the normal spiel. 🍿 🎥 🎟️