Lighthouse / Digital Marketing

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Lighthouse / Digital Marketing Helping membership organisations to attract, recruit, engage and retain members. It’s about the experience. The rest of us need to build loyalty.

Building brands / Building a memorable brand is more than just a great looking logo or packaging. Generating demand / Targeted marketing programmes to drive awareness and interest in a company, product or service, ending in tangible results. Creating loyal customers / If you don’t have (or need) repeat customers, you can get away with offers and incentives (and good customer service if you want people to recommend you). Solving problems / Every business has them and often they impede progress. Our job is to develop or implement systems and software solutions so that you can get back to achieving goals.

Want to grow and retain your members? Start small. Improve often. Whether you’re running campaigns, onboarding new membe...
11/09/2026

Want to grow and retain your members? Start small. Improve often.

Whether you’re running campaigns, onboarding new members, or streamlining renewals, continuous improvement helps you make better decisions, faster.

💡 Our latest guide gives membership teams a toolkit to remove friction, refine journeys, and unlock smarter personalisation, one change at a time.
🚀 Read the guide: https://bit.ly/3UuJltv

A structured, sustainable approach to making things smoother, smarter, and more effective without the need for constant overhauls.

Struggling to keep your website easy to navigate?For non-profits, poor structure can mean missed donations, disengaged s...
09/09/2026

Struggling to keep your website easy to navigate?
For non-profits, poor structure can mean missed donations, disengaged supporters, and hard-to-find services. Our latest blog explains how Information Architecture can help you design digital experiences that work, for everyone.
📖 Read now → https://bit.ly/4yeTtoz

What is Information Architecture? Information Architecture (IA) is the process of organising, structuring, and labelling content in a clear and intuitive wa ...

Your visitors love your collection. But are your members getting the experience they deserve?A modern Member Portal make...
07/09/2026

Your visitors love your collection. But are your members getting the experience they deserve?

A modern Member Portal makes it easy to:
🎟️ Book events and masterclasses
📚 Access exclusive archives and research
💬 Join discussions with fellow members
🔄 Manage renewals and preferences, all in one place

It’s not just about tech. It’s about building deeper, lasting relationships with your community.

✨ Let’s explore what’s possible—book a free discovery session today.
🔗 https://bit.ly/4ykoBmP

Empower members with resources, connect them to a community & streamline management. Learn how member portals drive success.

What if your next sponsorship pitch wasn’t a request... but a strategic partnership?ABM helps universities and education...
04/09/2026

What if your next sponsorship pitch wasn’t a request... but a strategic partnership?
ABM helps universities and education providers flip the script, positioning themselves as value-driving allies to industry, not just funding recipients.

💡 From innovation labs to STEM bursaries, discover how to tailor your approach for real ROI.
📘 Read now: https://bit.ly/4haRps0

Discover how Account-Based Marketing (ABM) helps secure Higher Education Sponsorships through precision targeting and personalised engagement.

❌ Still using spreadsheets, manual emails, and disconnected tools to manage your membership marketing?It’s costing you t...
14/08/2026

❌ Still using spreadsheets, manual emails, and disconnected tools to manage your membership marketing?
It’s costing you time, insight, and members.

✅ HubSpot Marketing Hub brings all your marketing, CRM, and engagement tools into one platform, built for recruitment, retention, and member value.
📈 In our new blog, discover how HubSpot is transforming marketing for organisations like:

> Professional bodies
> Sports associations
> Co-operatives

Read more 👉 https://bit.ly/4wOCbOK

For membership organisations, effective marketing is key to attracting, engaging, and retaining members. However, many organisations struggle with disconnec ...

🧠 What if digital inclusion wasn’t just about teaching people to use tech… but redesigning tech to work for people?In th...
12/08/2026

🧠 What if digital inclusion wasn’t just about teaching people to use tech… but redesigning tech to work for people?

In this new post, Mike Scott explores why we need to flip the script on digital inclusion, moving beyond devices and access, toward empathetic, human-centred systems.

Let’s stop trying to “fix” people, and start fixing systems.

👉 Read the full piece: https://bit.ly/4wmY0UO

Rethink digital inclusion: explore human-centred, inclusive design for education, charities, membership orgs, and museums.

🎨 What does consistency look like online?It looks like your brand colours and fonts appearing in every email, booking pa...
10/08/2026

🎨 What does consistency look like online?
It looks like your brand colours and fonts appearing in every email, booking page, and donation form.

It looks like members knowing exactly where to click, no matter the screen they’re on.

A good Design System powers all of this, and more.
It helps museums, galleries, and heritage bodies create seamless, scalable, and accessible digital experiences.

Learn how: https://bit.ly/4qgH40H

What is a Design System? Design Systems & Strategy, a structured approach to creating and managing design assets, components, patterns, and guidelines, ...

Planning events in education shouldn’t be a logistical nightmare.Whether it’s a virtual open day, academic conference, o...
09/07/2026

Planning events in education shouldn’t be a logistical nightmare.
Whether it’s a virtual open day, academic conference, or alumni networking event, your teams need the right tools to plan, promote, and manage it all, seamlessly.

Our event management solution helps:

Simplify registration & ticketing - Streamline communications - Track attendance & engagement - Generate actionable post-event insights - Boost participation and reduce admin.

Learn more or book a discovery call → https://bit.ly/4pa7CAc

Enhance attendee experience, facilitate networking, and get valuable data for future events with an event management solution designed for membership orgs.

Tired of cold outreach and mismatched corporate sponsors? Your university deserves better.🔍 In this guide, we reveal sev...
07/07/2026

Tired of cold outreach and mismatched corporate sponsors?
Your university deserves better.

🔍 In this guide, we reveal seven strategic tips to identify ideal sponsorship partners, those who align with your mission and deliver long-term value.
You’ll learn how to:
📊 Use data to find warm leads
🧑‍🎓 Tap into alumni influence
🏛️ Align with industry priorities
🤝 Turn one-time funders into strategic allies
📘 Read the full post: Seven Tips for Finding the Right Corporate Partners for University Sponsorship

🔗 https://bit.ly/4vS1ijx

Sponsorships fuel university growth, funding research and student initiatives. The key? Finding partners whose mission aligns for lasting, impactful collabo ...

📚 Lifelong learning just got real.With the Lifelong Learning Entitlement (LLE) set to open applications in 2025, museums...
24/06/2026

📚 Lifelong learning just got real.
With the Lifelong Learning Entitlement (LLE) set to open applications in 2025, museums, heritage bodies, and cultural organisations have a unique opportunity to contribute to flexible, modular adult education.

Our updated guide explains:
✅ What the LLE means for providers
✅ The funding and flexibility available
✅ Strategic steps to take now, from OfS registration to modularisation

If you're offering adult education, training, or short courses, this is essential reading.
👉 https://eu1.hubs.ly/H0w8W9b0

What is the Lifelong Learning Entitlement (LLE)? From September 2026, learners will be able to apply for LLE funding for the first time for courses and modu ...

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Shrewsbury
SY12

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Wednesday 9am - 5:30pm
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