Lighthouse / Digital Marketing

14/08/2026

❌ Still using spreadsheets, manual emails, and disconnected tools to manage your membership marketing?
It’s costing you time, insight, and members.

✅ HubSpot Marketing Hub brings all your marketing, CRM, and engagement tools into one platform, built for recruitment, retention, and member value.
📈 In our new blog, discover how HubSpot is transforming marketing for organisations like:

> Professional bodies
> Sports associations
> Co-operatives

Read more 👉 https://bit.ly/4wOCbOK

For membership organisations, effective marketing is key to attracting, engaging, and retaining members. However, many organisations struggle with disconnec ...

12/08/2026

🧠 What if digital inclusion wasn’t just about teaching people to use tech… but redesigning tech to work for people?

In this new post, Mike Scott explores why we need to flip the script on digital inclusion, moving beyond devices and access, toward empathetic, human-centred systems.

Let’s stop trying to “fix” people, and start fixing systems.

👉 Read the full piece: https://bit.ly/4wmY0UO

Rethink digital inclusion: explore human-centred, inclusive design for education, charities, membership orgs, and museums.

10/08/2026

🎨 What does consistency look like online?
It looks like your brand colours and fonts appearing in every email, booking page, and donation form.

It looks like members knowing exactly where to click, no matter the screen they’re on.

A good Design System powers all of this, and more.
It helps museums, galleries, and heritage bodies create seamless, scalable, and accessible digital experiences.

Learn how: https://bit.ly/4qgH40H

What is a Design System? Design Systems & Strategy, a structured approach to creating and managing design assets, components, patterns, and guidelines, ...

09/07/2026

Planning events in education shouldn’t be a logistical nightmare.
Whether it’s a virtual open day, academic conference, or alumni networking event, your teams need the right tools to plan, promote, and manage it all, seamlessly.

Our event management solution helps:

Simplify registration & ticketing - Streamline communications - Track attendance & engagement - Generate actionable post-event insights - Boost participation and reduce admin.

Learn more or book a discovery call → https://bit.ly/4pa7CAc

Enhance attendee experience, facilitate networking, and get valuable data for future events with an event management solution designed for membership orgs.

07/07/2026

Tired of cold outreach and mismatched corporate sponsors?
Your university deserves better.

🔍 In this guide, we reveal seven strategic tips to identify ideal sponsorship partners, those who align with your mission and deliver long-term value.
You’ll learn how to:
📊 Use data to find warm leads
🧑‍🎓 Tap into alumni influence
🏛️ Align with industry priorities
🤝 Turn one-time funders into strategic allies
📘 Read the full post: Seven Tips for Finding the Right Corporate Partners for University Sponsorship

🔗 https://bit.ly/4vS1ijx

Sponsorships fuel university growth, funding research and student initiatives. The key? Finding partners whose mission aligns for lasting, impactful collabo ...

24/06/2026

📚 Lifelong learning just got real.
With the Lifelong Learning Entitlement (LLE) set to open applications in 2025, museums, heritage bodies, and cultural organisations have a unique opportunity to contribute to flexible, modular adult education.

Our updated guide explains:
✅ What the LLE means for providers
✅ The funding and flexibility available
✅ Strategic steps to take now, from OfS registration to modularisation

If you're offering adult education, training, or short courses, this is essential reading.
👉 https://eu1.hubs.ly/H0w8W9b0

What is the Lifelong Learning Entitlement (LLE)? From September 2026, learners will be able to apply for LLE funding for the first time for courses and modu ...

22/06/2026

📊 Want to understand what your members really think?
Museums, galleries, and heritage organisations rely on public trust, but too often miss key insights from the people who matter most: their members.

In our latest blog, we explore 21 powerful survey types every cultural membership organisation should consider, from onboarding and benefits feedback to Net Promoter Score and diversity surveys.

✔ Strengthen retention
✔ Improve member value
✔ Drive engagement with purpose

Read the full guide: https://eu1.hubs.ly/H0w8WYz0

Member surveys gather insights, measure satisfaction, identify needs, and engage members to improve experiences. Here are 21 ideas to get you started!

19/06/2026

Stop publishing into the void. Get your content seen by the right learners, alumni, and partners. You’ve got valuable stories, services, and opportunities to share, but is your content actually reaching the right people?

This guide to inbound marketing channels helps education providers:
✅ Match messages to platforms
✅ Balance paid, earned & owned distribution
✅ Maximise visibility across learner journeys

👉 See which channels are worth your time: https://eu1.hubs.ly/H0w8Vrn0

Discover the best inbound marketing channels for your goals, audience, and content — and why strategy matters more than reach.

17/06/2026

🎓 Want to increase member engagement, retention, and value?

Launching an Online Academy could be your next big move. From CPD-accredited courses to flexible, on-demand learning, your organisation can:

🔓 Unlock member value through accessible, professional education
💼 Position your organisation as an industry thought leader
🔁 Drive continuous engagement beyond events and email
💸 Generate new revenue streams with premium course access

Discover how membership organisations are using Online Academies to transform engagement and growth.

👉 Schedule a discovery session: https://eu1.hubs.ly/H0w8Vnb0

Educate, engage, and empower your members with a custom online academy. Increase value proposition, boost retention, and establish thought leadership.

15/06/2026

Smarter Feedback Starts with Smarter Segmentation
Still sending the same survey to everyone? It’s time to level up.
By segmenting your members, based on engagement, tenure, interests, or journey stage you can:
✅ Ask better questions
✅ Get richer, more actionable feedback
✅ Drive smarter decisions across your education programmes

📊 Learn how to build a more meaningful feedback strategy:
https://bit.ly/43pRL6A