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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

the fabl

the fabl are a creative, enthusiastic and forward thinking content marketing agency. www.thefabl.com

the fabl are a creative, enthusiastic and forward thinking content marketing agency specialising in strategic planning, branding, creative campaigns, innovative solutions, engaging content, event planning, social media, design and customer publishing.

27/04/2023

We’re celebrating 17 years in business by dedicating 17 trees to the Broughton Hall Estate re-wilding scheme.

The fabl was founded in 2006 by our very own Mags Walker and from our base here on the estate we work with clients locally, regionally and nationally.

Mags said: “We challenge our clients to come out of their comfort zones and consider things differently. We often say that working with us is like taking a walk on the wild side, so it seems fitting to mark 17 successful years by supporting the estate’s re-wilding.

“It also seems a fitting time to say thank you to all our wonderful clients and the professionals past and present who have all helped make the fabl what it is today. It has been an incredible 17 years of storytelling one way or another and I can’t wait to see what the next chapter holds for the fabl!”

24/04/2023

The fabl latest
Blog: https://thefabl.com/ai-and-the-future-of-copywriting/

We’ve been thinking about Artificial Intelligence and its place in marketing after much has been made of ChatGPT’s capabilities. We used it to write the latest fabl blog looking at ChatGPT-4’s strengths and limitations.

But the big question is - who wrote the copy for this post? Us or ChatGPT-4? You decide! We’d love to hear your thoughts on AI below.

06/04/2023

The fabl latest
Client: Wren
Category: Manufacturing
Scope: Design, Copy, Content, Publishing

Wren’s annual kitchens brochure is known as ‘the big book.’ It’s the company’s flagship consumer communication and one of its most powerful marketing tools.

We’re proud to have been designing, writing and managing the print production of the book for more than a decade.

During that time Wren has grown from being the newcomer in a competitive marketplace to its current ranking as the UK’s number one kitchen retailer. They’ve recently expanded into bedrooms and have also launched in the USA.

We’ve pledged to plant a tree for every publication we produce, so this is another piece of work that not only reads well and looks good but does good too.

30/03/2023

The fabl archive
Client: Wellocks
Category: Food & Drink
Scope: Website Design and Build

We redesigned food service suppliers Wellocks’ website. This was a central part of their integrated content strategy, to make it the central hub for Wellocks’ customers, prospective customers and all their content.

We developed an animated site revolving round “The Perfect Ingredient” – how these are grown or produced, tested and transported.The website took Wellocks’ existing branding and developed it to reflect the high quality and exclusivity of the products. This included animations, illustrations and high quality imagery.

We also produced mini documentary-style videos, featuring James Wellock visiting farmers and suppliers. On location, he gets the full stories behind the perfect ingredients, and then visits chefs to see them using these ingredients.

23/03/2023

The fabl archive
Client: ICB
Category: Food & Drink
Scope: Packaging Design

If you’re dreaming of beach days, let the latest from our archive take you there...

Our friends at ICB wanted a ‘young and fun’ feel to launch a new rum product, to appeal to their target demographic.

We created a visually striking, stylised illustrative design featuring the same backdrop of palm trees on a beach across the range but with a different tropical bird and background colour to denote each flavour profile.

16/03/2023

A phonebox in a field! You can expect the unexpected on the Broughton Hall Estate, where we’re based. And you can expect the unexpected from us too.

We’re a boutique agency, full of surprises. We have all the experience and expertise you’d expect from a bigger agency in the city, but we’re proudly based in a rural setting. We tick all the boxes and we think outside the (phone) box.

We’re an experienced team and between us we’ve done some extraordinary things. Our backgrounds include big four accountancy, international PR, Journalism, Travel and Tourism, Hospitality, Design, Digital, Social Media, Illustration and Photography.

Broughton’s calling. Get in touch to find out how we can help you grow on [email protected] or 01756 636 777 📞📞📞

09/03/2023

The fabl archive
Client: Carthy & Black
Category: Drink
Scope: Design

It’s rhubarb season and this gin cream liqueur is a delicious twist on a classic. The silkiest cream and finest Slingsby gin meet sweet, caramelised rhubarb for a delectably different drink.

And the bottle, appropriately pretty in pink, was designed here at the fabl. We’ll raise a glass to that.

02/03/2023

It’s and it got us thinking about story telling. Every great brand has its own story. How you tell yours is how you’ll connect with the right people, in the right place and at the right time.

Like your story, we’ll start at the beginning by getting to know you and your brand inside out.

We research your customer base, and check out your competitors. We ask really searching questions and really listen to your answers. It’s how we gel with you. It’s how we find your story and how we work to tell it in the most compelling way.

We call it storygelling. And we know how to make every chapter your best chapter yet.

23/02/2023

The fabl latest
Client: Kirklees District Council
Category: Tourism
Scope: Strategy, Design

We’ve been working alongside the team at .council to deliver a tourism strategy and three-year delivery plan. Taking a three-phase approach, our aim was to engage, connect and empower the local authority, residents, businesses and community groups.

Within our team at the fabl, we have expertise ranging from tourism to experienced communications professionals from the public sector.

If you’re looking for support with strategy, get in touch on [email protected] or call 01756 636 777.

Park

31/01/2023

The fabl archive
Client:
Category: Food & Drink
Scope: Ad creation & Messaging

We like to think outside the box and we like to be surprised. When working with the world’s number one soy sauce Kikkoman, we learnt you can add it to chocolate and caramel brownies with the most delicious results!

Our client Kikkoman discovered that we’re more than able to work to tight deadlines, turning around a series of compelling print ads for the trade press in five days from briefing to completion.

Using the brand’s distinctive hexagonal logo we showcased its delicious versatility in the kitchen, through a variety of recipes with outstanding results.

31/01/2023

The fabl archive
Client: Kikkoman
Category: Food & Drink
Scope: Ad creation & Messaging

We like to think outside the box and we like to be surprised. When working with the world’s number one soy sauce Kikkomen, we learnt you can add it to chocolate and caramel brownies with the most delicious results.

Our client Kikkoman discovered that we’re more than able to work to tight deadlines, turning around a series of compelling print ads for the trade press in five days from briefing to completion.

Using the brand’s distinctive hexagonal logo we showcased its delicious versatility in the kitchen, through a variety of recipes with outstanding results.

26/01/2023

The fabl archive
Client: Simon Gueller, Private Chef
Category: Hospitality
Scope: Logo Design, Strapline, Brand Identity, Brand Story, Website (Content and Build)

When chef Simon Gueller asked us to launch his new venture as a private chef, we were happy to step up to the (Michelin-starred) plate.

The result is an identity as direct and focussed on perfection as Simon himself is, with the strapline This time it’s personal. The accompanying bold logo is a statement of intent. It’s contemporary, precise and considered, exactly like Simon’s approach. We worked on a tight deadline to deliver the results which really make Simon stand out.

Address

Nesfield House, Broughton Hall
Skipton
BD233AE

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.thefabl.com/

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