04/09/2026
💡 GOOGLE ADS ISN’T JUST ABOUT GENERATING VALUATION LEADS…
One of my estate agency clients contacted me today about a property they’re marketing in North Wales.
It’s a slightly more unique property, but importantly it’s ideal for people who commute towards Manchester, Liverpool and the surrounding areas.
So rather than simply waiting for buyers to find it on Rightmove or Zoopla, we’re going to go and find the buyers. 🎯
The plan is to use Google Ads to:
🔹 Target people searching from key commuter locations
🔹 Drive highly relevant traffic directly to the property landing page
🔹 Put the property in front of people considering moving out of the cities
🔹 Generate more enquiries and, ultimately, more viewings 🏡
This is something I think a lot of estate agents overlook.
Google Ads doesn’t have to mean:
❌ “I just want more valuation leads.”
It can also be used to support your existing instructions, help difficult or unusual properties get more exposure, and give your vendors another reason to choose you over the competition.
If you’re an estate agent and you’d like to explore what else Google Ads could be doing for your business, drop me a message. 📲
Happy to have an initial chat and throw a few ideas around.