GoogleClint, Illshaw Heath Road, Solihull (2026)

29/09/2026

🏡 Estate agents — are you using Google Ads to win valuations, or just website clicks?

Here are 5 things about Google Ads that could completely change how you generate valuation enquiries 👇

🔍 1. You can target homeowners at the exact moment they’re searching
Someone typing “how much is my house worth in Solihull” is showing far more intent than someone casually scrolling past a social media post.

🚫 2. Your keyword isn’t always what the customer actually searched
Google’s Search Terms Report shows the real searches that triggered your ads.

That means you can:
• Spot irrelevant searches
• Add negative keywords
• Stop wasting budget
• Focus on searches more likely to produce valuations

📍 3. Location targeting isn’t always as straightforward as you think
Selecting a town doesn’t necessarily mean everyone seeing your advert is physically in that town.

Google has different location settings, including people who have simply shown an interest in an area.

For local estate agents, getting this wrong can waste a lot of money.

📞 4. Clicks are NOT the result
With proper conversion tracking you can measure:

• Valuation form submissions
• Telephone calls
• Booked appointments
• Genuine enquiries

If your Google Ads report is mainly talking about clicks and impressions, you’re probably looking at the wrong numbers.

🎯 5. “Estate agent near me” doesn’t automatically mean seller
That search could come from a buyer, tenant, landlord or homeowner.

Your advert and landing page need to make it immediately obvious why a seller should choose you.

💡 That’s why I build Google Ads campaigns around valuation enquiries — not just traffic.

I look at the searches, locations, adverts, landing pages and tracking, then continually improve what actually comes through.

📩 If you run an estate agency and want to know whether Google Ads could generate more valuation opportunities for your business, message me VALUATIONS.

I’m Clint from GoogleClint 👋

04/09/2026

💡 GOOGLE ADS ISN’T JUST ABOUT GENERATING VALUATION LEADS…

One of my estate agency clients contacted me today about a property they’re marketing in North Wales.

It’s a slightly more unique property, but importantly it’s ideal for people who commute towards Manchester, Liverpool and the surrounding areas.

So rather than simply waiting for buyers to find it on Rightmove or Zoopla, we’re going to go and find the buyers. 🎯

The plan is to use Google Ads to:

🔹 Target people searching from key commuter locations
🔹 Drive highly relevant traffic directly to the property landing page
🔹 Put the property in front of people considering moving out of the cities
🔹 Generate more enquiries and, ultimately, more viewings 🏡

This is something I think a lot of estate agents overlook.

Google Ads doesn’t have to mean:

❌ “I just want more valuation leads.”

It can also be used to support your existing instructions, help difficult or unusual properties get more exposure, and give your vendors another reason to choose you over the competition.

If you’re an estate agent and you’d like to explore what else Google Ads could be doing for your business, drop me a message. 📲

Happy to have an initial chat and throw a few ideas around.

02/09/2026

📞 57 fully booked valuations in 30 days… at just £12.76 each.

That’s the result one of the estate agencies I’m currently working with has generated through Google Ads. 🚀

And that’s only one part of the strategy…

👉 57 fully booked valuation appointments
👉 92 instant valuation leads for future business
👉 10,000+ local people seeing the agency’s brand
👉 All generated through carefully targeted Google campaigns 🎯

A lot of people think Google Ads is simply about getting more traffic to your website.

It isn’t.

Depending on what your business actually needs, we can build campaigns designed to generate:

📞 More phone calls
📅 More appointments booked online
🏠 More valuation enquiries
💻 More website leads
👀 More visibility in front of the right people

The important bit is having the right strategy, rather than simply throwing money at Google and hoping something happens.

If you’re wondering whether Google Ads could work for your business, drop me a message. 📲

I’m always happy to have a chat or jump on a Zoom and talk through what I’d do — completely free of charge.

02/09/2026

🚦 Traffic is nice. Leads are better.

Getting people onto your website is only half the job.

What really matters is getting the right people there — people who are actively searching for what you offer and are ready to make an enquiry. 🎯

That’s where a properly managed Google Ads campaign makes the difference.

✅ High-intent searches
✅ Tight targeting
✅ Proper conversion tracking
✅ Budgets focused on generating enquiries
✅ Ongoing optimisation based on real data

I’m not interested in making reports look good with loads of clicks and impressions.

I want to know one thing…

👉 Is your Google Ads spend actually generating business?

If you’re already running Google Ads and you’re not sure whether they’re performing as well as they should be, drop me a message and I’ll happily take a look. 📩

🌐 www.googleclint.com

01/09/2026

🚨 ESTATE AGENTS — THIS is why you need to be on Google! 🚨

I’ve just been looking through the first few weeks of a campaign I’m running for a brilliant estate agency in the Midlands… and the numbers are already seriously impressive. 📈

We’re currently testing Google Ads across three of their five offices:

📍 Shrewsbury
📍 Telford
📍 Worcestershire

💷 Around £10 per day per office
💰 £794 total spend so far
📞 67 phone calls generated

But the number of calls isn’t actually the bit I’m most interested in…

It’s what people are searching before they call. 👀

We’re seeing enquiries coming directly from searches such as:

🔹 Estate agency valuation
🔹 House valuation appointment
🔹 Property market appraisal

These aren’t people casually browsing property websites.

🔥 These are homeowners actively looking for an estate agent.
🔥 They’re searching for a valuation.
🔥 They’re ready to speak to someone NOW.

Even if only half of those 67 calls turned into booked valuations, you’re potentially looking at 30+ valuation opportunities from £794 of Google Ads spend.

And that’s exactly why I keep banging on about Google.

Social media is brilliant for awareness and staying visible… but when somebody sits down and actually types “estate agency valuation” into Google in your postcode…

❓ Is YOUR agency appearing?

If it isn’t, one of your competitors probably is.

📲 If you’re an estate agent and want me to have a look at what Google could potentially do in your area, drop me a message.

27/08/2026

🚨 Google Ads shouldn’t just bring you traffic… it should bring you LEADS.

One of the biggest mistakes I see businesses make is judging Google Ads by:

• 👀 Impressions
• 🖱️ Clicks
• 📈 Website traffic

Nice numbers… but none of them pay the bills.

What really matters is:

✅ Are people enquiring?
✅ Are they calling?
✅ Are they booking?
✅ Are those leads turning into business?

That’s what I focus on when I build and manage Google Ads campaigns.

🎯 High-intent searches
📍 Tight targeting
📊 Proper conversion tracking
💷 Budgets focused on what actually generates enquiries

You don’t necessarily need a massive advertising budget either.

You need the right campaign, targeting the right people, at the right time.

If you’re currently running Google Ads and you’re not sure whether they’re actually working, drop me a message and I’ll take a look. 👋

29/06/2026

If you own a business, let me ask you one simple question…

When someone searches for the service you offer on Google… do they find you, or do they find your competitors?

Every single day, people are actively searching for businesses just like yours.

The problem is, if you’re not visible at the top of Google, those enquiries are going elsewhere.

I speak to business owners all the time who tell me:
❌ “We tried Google Ads before.”
❌ “It didn’t work.”
❌ “It was just a waste of money.”

More often than not, the problem isn’t Google Ads… it’s the way they were set up and managed.

Whether you’re an estate agent, surveyor, plumber, accountant, gym, healthcare provider or any other local business, a well-managed Google Ads campaign can generate a consistent flow of high-quality enquiries.

📩 If you’d like me to take a look at your current account (or show you how Google Ads could work for your business), send me a message.

I’ll happily carry out a FREE Google Ads account review with no obligation.

🚀

27/06/2026

📈 30 survey enquiries in the last 30 days.

Generated through Google Ads at an average cost of just £30.72 per lead.

Now, if you’re a surveying firm, you’ll know that it doesn’t take many new instructions each month for your marketing to pay for itself. 💷

The problem is that too many surveyors still rely solely on referrals and repeat business.

Whilst those are invaluable, they don’t always provide a predictable pipeline of new work.

That’s where Google Ads comes in. 🚀

By putting your business in front of people actively searching for:
🏡 HomeBuyer Surveys
📋 Building Surveys
🏠 RICS Level 2 & Level 3 Surveys
⚒️ Property Defect Reports

…you’re reaching customers at the exact moment they need your services.

✅ 30 new enquiries in 30 days
✅ Highly targeted homeowner leads
✅ Fully tracked performance
✅ Scalable as your business grows

If you’re a surveying practice looking to generate a consistent flow of new enquiries, I’d be happy to show you what’s possible.

📩 Send me a message with SURVEYS and let’s have a chat.

27/06/2026

🚨 109 homeowner leads in the last 30 days… from just £608 of ad spend. 🚨

That’s an average cost per lead of just £5.58. 📈

Now imagine if even a handful of those leads turned into valuations… and then into instructions. 🏡💰

The truth is, too many estate agents are still relying on the portals, hoping the phone rings, or boosting random Facebook posts and wondering why nothing happens.

Google Ads is different.

It puts your business in front of homeowners who are actively looking for an estate agent at the exact moment they’re searching.

✅ More valuation opportunities
✅ Exclusive seller leads
✅ Fully tracked results
✅ No guesswork – just measurable ROI

If you’re an estate agent and you’d like a steady flow of homeowner enquiries, drop me a message.

I’d be happy to show you exactly how campaigns like this are generating leads for agents across the UK. 🚀

📩 DM me the word LEADS for a free, no-obligation chat.

03/06/2026

🚀 23 Leads at £29 Each… Now What?

This is exactly the type of conversation I have with clients every week.

A survey company I’m working with has generated 23 leads in the last 30 days at an average cost of just £29 per lead. 📈

The interesting part isn’t the number of leads…

It’s what happens next.

Once you know:
✅ How many leads you’re getting
✅ What each lead costs
✅ How many turn into customers
✅ What your average customer value is

You can start making business decisions with confidence.

For example:

👉 Want more enquiries? Increase the budget.

👉 Looking to expand into a new area? Test a new location using the same proven model.

👉 Need to forecast growth? The numbers are already there.

Too many businesses treat marketing like a gamble.

When your Google Ads are set up correctly, it becomes much more predictable. You know what a lead costs, what a customer is worth, and what you need to invest to grow.

That’s when marketing stops being an expense and starts becoming a growth engine. 🚀

If you’re running Google Ads and you’re not sure whether your campaigns can be scaled, drop me a message. Happy to have an initial chat and point you in the right direction.

📩 No hard sell.
☕ Just a conversation.

GoogleClint

29/09/2026

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