The Marketing Pod

The Marketing Pod B-Corp Certified, award-winning B2B marketing agency, with five centres of excellence: strategy, content, creative, PR and digital.

With over 25 years combined marketing experience we know that delivering tangible results is what matters. By defining and measuring success, we make sure you get the best return on your investment ...(and, of course, a big pat on the back too)

You can also follow us on Twitter:

You just switch on the microphone and start talking, right? Well...not quite.🎙️As you can see from these behind-the-scen...
13/08/2026

You just switch on the microphone and start talking, right? Well...not quite.🎙️

As you can see from these behind-the-scenes moments, recording a successful podcast takes more that just sitting down for a chat. From making sure messaging is clear and coherent, to overcoming stage fright, there's a lot of boxes to tick before pressing the 'record' button.

Did you know that, on top of a brilliant team expert communicators, at Pod we also have a brand new recording studio? If you're looking for support for your next podcast recording session, make sure to get in touch.

06/08/2026

What does being a developer actually involve? 🖥️

Our Lead Developer, Sam Dent, talks us through everything his day-to-day role encompasses, from deep domain knowledge to collaborating with the design team to sense-check use cases.

If you'd like to learn more - plus listen to Sam and teammate Peter Brazier tackle a quick-fire Q&A round - head over to the full episode...

🎧 Listen: https://eu1.hubs.ly/H0xm9Zl0
👀 Watch: https://eu1.hubs.ly/H0xm9_T0

04/08/2026

Confused about green marketing claims? The Advertising Standards Authority (ASA) has recently launched 'Greenspeaking with confidence', a new guide to transparent environmental claims in advertising.

The guide stresses our responsibility as marketers to think about how our claims will be interpreted, not just what we intend to communicate. This is a great reminder to always write with the reader in mind, and to think about the potential impact of our campaigns.

At Pod, we always welcome efforts to bring clarity, transparency and objectivity to green comms, and we’re thrilled about this new guidance. Great job, ASA!

'Greenspeaking with confidence' can be downloaded here: https://eu1.hubs.ly/H0xplxZ0

Internal communications shouldn't rely on guesswork. The good news? Your CRM probably knows more than you think.Most org...
30/07/2026

Internal communications shouldn't rely on guesswork. The good news? Your CRM probably knows more than you think.

Most organisations already track marketing engagement, but many overlook the fact that the same tools can help improve internal communications too.

In our latest blog post, we explore how HubSpot can help teams:

📧 Track internal email engagement
📊 Monitor open and click-through rates
🎯 Understand content performance
📈 Measure engagement trends over time
💬 Gather employee feedback through surveys

Because if you're investing time in internal communications, you should know what's working.

📖 Read the blog: https://eu1.hubs.ly/H0xhx7N0

There’s a massive misconception that web development is just dragging, dropping and clicking things into place.In the fi...
28/07/2026

There’s a massive misconception that web development is just dragging, dropping and clicking things into place.

In the final episode of season 2 of The Marketing PodCAST, Sam Dent and Peter Brazier pull back the curtain on life as an agency dev. They demystify what actually goes on behind the code and break down how front-end and back-end teams work together to build a solution that meets a B2B brand’s exact development needs.

From why you can't just walk away after a website is launched, to the real impact AI is having as a coding assistant, Sam and Pete discuss the technical thinking and skills involved in bringing projects to life.

🎧 Listen: https://eu1.hubs.ly/H0xfkCW0
👀 Watch: https://eu1.hubs.ly/H0xflD20

Be honest... how healthy are your internal communications? 👀When major changes happen, does everyone know what's going o...
23/07/2026

Be honest... how healthy are your internal communications? 👀

When major changes happen, does everyone know what's going on? Do new starters understand your culture quickly? Are people actually reading your internal updates? Or are important messages disappearing into the digital void?

Our latest blog includes a quick Internal Comms Health Check designed to help you assess where you sit.

How will you score? Take the quiz and find out 👉 https://eu1.hubs.ly/H0w_Hb50

21/07/2026

What leaders have left a lasting impression on Victoria Daines, Senior CRM Brand Engagement Manager at E.ON Next?

In this clip, she opens up about a leader who shaped her career, sharing why their approach has stayed with her.

Want the full episode?

🎧 Listen: https://eu1.hubs.ly/H0wXgb00
👀 Watch: https://eu1.hubs.ly/H0wXfht0

Meet Lola, the newest recruit in our PR team and assistant to her lovely human, Sara Burgess. 🐾We’re only a few days int...
16/07/2026

Meet Lola, the newest recruit in our PR team and assistant to her lovely human, Sara Burgess. 🐾

We’re only a few days into Lola’s probation period at Pod, but so far her performance review is looking amazing:

😵‍💫 Crisis Management: Excellent. Can instantly de-escalate any high-stress PR backlash by simply existing.
📚 Media Relations: Outstanding. Secures 100% positive sentiment from everyone she pitches.
⏰ Time Management: Needs work. Is easily distracted by toys and food and fell asleep on the meeting room’s floor for over an hour.

Welcome to Pod, Lola! Your media training is complete. 🐶💓

World Youth Skills Day is a great reminder that developing future talent doesn't happen by accident.At Pod, we're passio...
15/07/2026

World Youth Skills Day is a great reminder that developing future talent doesn't happen by accident.

At Pod, we're passionate about creating opportunities for young people to build confidence, gain experience and explore careers they may never have considered before.

From welcoming work experience students into agency life, to supporting initiatives that help young people develop professional skills, we're committed to opening doors wherever we can.

Our co-founder Jennifer Hughes also continues to support and mentor young women through Youth Enterprise, helping build confidence and create pathways into business.

📸 Take a look at some of the future talent we're championing.

What makes a great leader in today’s B2B world? And how do you actually make that leap?In the latest episode of The Mark...
14/07/2026

What makes a great leader in today’s B2B world? And how do you actually make that leap?

In the latest episode of The Marketing PodCAST, marketing leader Victoria D. and Pod co-founder Jen Hughes reflect on their own leadership journeys, and open up about what it means to be an authentic leader.

They get honest about the invisible mental load of looking after a team without burning yourself out, how your priorities have to change when you're no longer the specialist in the room, and how to deal with imposter syndrome.

Catch the full conversation here...

🎧 Listen: https://eu1.hubs.ly/H0wXcDy0
👀 Watch: https://eu1.hubs.ly/H0wXbS30

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