The Marketing Pod

The Marketing Pod B-Corp Certified, award-winning B2B marketing agency, with five centres of excellence: strategy, content, creative, PR and digital.

With over 25 years combined marketing experience we know that delivering tangible results is what matters. By defining and measuring success, we make sure you get the best return on your investment ...(and, of course, a big pat on the back too)

You can also follow us on Twitter:

Heroes vs. villains - who reigned supreme at PodFest 2026? 🦸‍♂️🦹‍♀️Yesterday, the team gathered at Umberslade Estate for...
30/09/2026

Heroes vs. villains - who reigned supreme at PodFest 2026? 🦸‍♂️🦹‍♀️

Yesterday, the team gathered at Umberslade Estate for our annual PodFest celebration: a great chance to unwind and celebrate the past year's wins, while still making time for a silent disco showdown on the dance floor. 🪩

Safe to say, Podsters don't do things by halves when it comes to fancy dress. Take a look and let us know which outfits deserve saving, and which are pure kryptonite.

It was the ultimate way to recharge and connect as one team, but now it's back to business - saving the day for B2B brands. 😉

We had a great evening yesterday at UNBOUND Untangled. 👇Adam Leach, Alexander Costello, and Raven Wheatley-Hawkins cut s...
29/09/2026

We had a great evening yesterday at UNBOUND Untangled. 👇

Adam Leach, Alexander Costello, and Raven Wheatley-Hawkins cut straight through the noise from the latest HubSpot UNBOUND event, to focus on what matters to B2B businesses with the latest CRM announcements.

Thank you to everyone who came to the historic Vaults in Birmingham.

28/09/2026

Raven Wheatley-Hawkins was never going to hold back on the question, 'Is SEO actually dead?' 🤭

In our Season 3 opener, Raven is joined by Lee Savery from npower Business Solutions to explore how search is really evolving in an increasingly AI-first world.

From why you need to play the omnichannel game, to the irony that AI engines actually demand more human authenticity to notice your brand, grab a coffee and get the lowdown on navigating AI-driven search now 👉 https://eu1.hubs.ly/H0yw2V70

What a night at the Midlands Marketing Awards. 🤩  Along with having a fantastic evening celebrating regional talent, we ...
25/09/2026

What a night at the Midlands Marketing Awards. 🤩

Along with having a fantastic evening celebrating regional talent, we came home with two shiny trophies:

🏆 Agency Team of the Year
🏆 Best Localised Campaign of the Year for the Aston Villa Women's Football Club 'Pup Academy' campaign, created with Birmingham Dogs Home

We're immensely proud to be a Midlands-based agency, and seeing our team recognised for the heart, strategy and creativity they pour into their work is the ultimate win.

Thank you to the organisers, host Ed James, our fellow finalists and everyone who made the night so memorable (including Rachel Frost and Sophie Evans, who we had so much fun celebrating with).

Grassroot sports, we're right behind you! 🏉⚽️We’re proud to be back on the sidelines, supporting the next generation of ...
24/09/2026

Grassroot sports, we're right behind you! 🏉⚽️

We’re proud to be back on the sidelines, supporting the next generation of sporting talent across the Midlands. This season, we’re sponsoring local youth teams across rugby, tennis, cricket and football.

Good luck to all the teams kicking off their season. We’ll be cheering you on. 👏

22/09/2026

Season 3 of The Marketing PodCAST, let's go. 🙌

In the first episode of this season, we welcome Lee Savery, SEO and PPC Lead at npower Business Solutions, and our very own Raven Wheatley-Hawkins into the hot seats, to answer the ultimate question: is SEO actually dead?

Together, Lee and Raven discuss why 'zero-click' search isn't necessarily something to fear, how B2B brands should navigate the rise of AI-driven search, why AI engines actually need you to be more human in order to get noticed, how to adapt your reporting when traditional website traffic drops, and much, much more.

🎧 🎥 Give it a listen or a watch now: https://eu1.hubs.ly/H0yv-Yt0

That’s a wrap on HubSpot UNBOUND 2026. Now let’s untangle the year's biggest CRM announcements. 👀The announcements have ...
21/09/2026

That’s a wrap on HubSpot UNBOUND 2026. Now let’s untangle the year's biggest CRM announcements. 👀

The announcements have landed, the demos have happened and the headlines are everywhere – but what actually matters? What should B2B businesses be paying attention to? And what should you actually do next?

Join Adam Leach, Raven Wheatley-Hawkins and Alexander Costello at The Marketing Pod's HubSpot UNBOUND Untangled as we cut through three days of announcements and bring the highlights from Boston to Birmingham.

📍 Venue: The Vaults at The Exchange, 3 Centenary Square, Birmingham
⌚️ Time: 6:00pm - 8:30pm
📆 Date: Monday 28th September 2026

Get your ticket now: https://eu1.hubs.ly/H0yqPzf0

Boston, Raven Wheatley-Hawkins and Alexander Costello have officially landed. 😎Over the next few days, they’ll be taking...
16/09/2026

Boston, Raven Wheatley-Hawkins and Alexander Costello have officially landed. 😎

Over the next few days, they’ll be taking in all the top talks and connecting with other HubSpot leaders at UNBOUND - the annual flagship conference for the world's most powerful CRM platform. They're also getting an exclusive first look at the newest platform releases, AI integrations and growth strategies shaping 2027.

If you're on the ground at UNBOUND, be sure to drop Raven or Al a message - they'd love to connect. (In Rave's case, most likely over something Matcha-related). 🍵

And remember, if you couldn't make the trip across the Atlantic, we’re untangling all the biggest announcements live in Birmingham on 28th September at our own event: UNBOUND Untangled.

Get your ticket now: https://eu1.hubs.ly/H0ymj6G0

HubSpot's biggest event of the year, UNBOUND, is here. 🚀 Three days, thousands of marketers and a whole lot of announcem...
15/09/2026

HubSpot's biggest event of the year, UNBOUND, is here. 🚀 Three days, thousands of marketers and a whole lot of announcements.

It all kicks off in Boston this week and we’ll be watching closely and not only asking “What’s new?”, but also “What does it mean for B2B businesses?”

Can't attend? Don't worry! Our experts Raven Wheatley-Hawkins and Alexander Costello are there, and will be bringing the biggest updates back to Birmingham at UNBOUND Untangled on 28 September.

📍 Venue: The Vaults at The Exchange, 3 Centenary Square, Birmingham
⌚️ Time: 6:00pm - 8:30pm
📆 Date: Monday 28th September 2026

Get your ticket now: https://eu1.hubs.ly/H0yk7RD0

LinkedIn's 'Seems like AI slop' is promising cleaner feeds, but when linguistics experts get it wrong 61% of the time, j...
10/09/2026

LinkedIn's 'Seems like AI slop' is promising cleaner feeds, but when linguistics experts get it wrong 61% of the time, just how reliable is it? 🫣

In her latest blog, Monia Dal Checco breaks down why formatting checklists and 'AI telltales' so often fail, and why the real issue with low-quality content is more-often-than-not a lack of original views.

Read it now 👉 https://eu1.hubs.ly/H0x_LRC0

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