Flo

21/09/2021

I’ve lost count of the number of KBB retailers I’ve spoken to about sales & marketing, but, from the hundreds of conversations I've had, I can categorically tell you that each owner falls into one of two categories. They’re either…

🅰️ People who only invest money in marketing when they’re short on leads (The ‘quick fixers’)

🅱️ People who always invest in marketing whether they’re busy or quiet (The ‘long termers’)

Camp A tell us they 'save lots of money on marketing'.

Camp B ask us how they can 'spend more'.

Their thinking couldn’t be more different. But which one’s right?

In this week’s video, I compare and contrast the two...

24/06/2021

Looking for a new marketing career challenge?

Flo Marketing are on the lookout for an energetic, enthusiastic and knowledgeable marketer to transform the marketing of some of our biggest kitchen & bathroom retail clients.

We’re a small but growing team who are adding huge value to businesses in an exciting industry, and this could be the perfect opportunity for someone to shape the future of many ‘KBB’ businesses in the UK…

Find out more here: https://www.flo-marketing.co.uk/vacancies/

23/06/2021

As the online world continues to evolve at a staggering rate, there are a number of challenges facing independent KBB retailers. None are more threatening than the website trap that many are falling foul of.

If you’ve ever found yourself wishing your average sale was higher, quality of customer better, or sales more numerous then you should watch this video. In it, I’ll spell out where most are going wrong online…

Watch more over on the Learning Hub of the Flo website: https://www.flo-marketing.co.uk/learning/

22/06/2021

The facts and figures behind Ream Interior’s success...
-158% Increase in Web Enquiries
-74% Increase in Unique Calls
-45% Increase in Sales

At Flo Marketing, our tried and tested techniques deliver results that make a difference, and Ream Interiors are just one of our many success stories.

A successful KBB retailer with over 40 years in the industry, like many other independents, Ream Interiors were struggling to reach their potential, both in terms of sales and design appointments. This is where we stepped in to help them achieve their goals, improving their numbers across all departments.

Our proven multi-channel marketing strategy has transformed Ream Interior’s outlook. Driving a synchronized campaign across Facebook Advertising, Google Ads, Display Advertising, Email Marketing and more has succeeded in bringing substantial volumes of high-quality traffic to our client’s website, ultimately attracting valuable design appointments and increasing sales.

If you would like to find out how we can turn your KBB business around, please click the link in our bio and request a call.

29/04/2021

💯 There are over 100 ways of marketing your KBB business, but it would be foolish to attempt to use them all.

I can count the things you need to do to generate quality KBB enquiries on one hand. I'll even do it in this video...

(But seriously, if you're confused about where to spend your marketing time and budget, watch this video)

20/04/2021

Do print ads work for KBB retailers? 📖

In years gone by, retailers would plough marketing budget into local glossy magazines in the hope of increasing footfall in their showrooms. Some retailers are still doing it today.

The unfortunate truth is that the world has moved on in the last few years, but we speak to so many people who are still spending large sums of money on print advertising, often without any idea if it actually works.

Now, there isn’t a ‘yes or no’ answer to this question – each advert and advertising channel should be judged on the results it generates. However, the most worrying thing is that most KBB retailers who invest in print advertising have no idea if the huge sums of money are justified because of inferior (or non-existent) tracking!

In this video, I’m going to explain a quick method of understanding how effective your different pieces of marketing really are. Enjoy!

Find out more here: https://www.flo-marketing.co.uk/

19/04/2021

Does your KBB website work for your business? 🤔

Here’s a fact: In 2021, over 95% of people will visit your website *before* your showroom and there are virtually no exceptions (and it’s the same for each and every KBB retailer in the land).

The primary job of your website is to generate leads for your business. So how do you know if your website is doing its job? Does it convert browsers into enquiries? Or is it acting as a complete turn off?

In this video, I’m going to explain how you can quickly find out if your website works (or not).

31/03/2021

I see a lot of KBB retailers moaning about the likes of Wren and Magnet who have big budgets and own much of the UK’s market share.

Now, whatever you think about Wren or Magnet, the simple truth is that they operate on the cutting edge of the industry.

So here I am, rambling on about one of my biggest frustrations with the independent KBB market and how they go about business in a topsy turvy time for the sector. The gap between independents and 'the sheds' is widening...

28/09/2020

There are 45 million users on Facebook in the UK, and if you're not advertising to them you need to read this:

There are currently around 45 million Facebook users in the UK alone and you can guarantee that the vast majority of your potential customers will use the social media platform frequently. To spell it out for you; if you’re not advertising on Facebook at the moment, you’re missing out big…

28/09/2020

People expect different things from a website than they did 10 years ago. Here are 5 ways you can ramp up the effectiveness of your Kitchen and Bathroom website:

In today’s world, the expectations of consumers are high. Very high, in fact. Consumers are increasingly more mobile, technically astute, informed and demanding than ever before. They expect (or rather demand) transparency and a website experience which is engaging, friendly and highly informative...

28/09/2020

Most Kitchen and Bathroom companies aren't using Remarketing. It's arguably the most effective form of advertising available right now. Here's everything you need to know about Remarketing:

Remarketing is a technique that allows you to show tailored adverts to people who have already visited your website but who didn't convert into an enquiry or sale. Done properly, remarketing can be an extremely effective way to bring additional sales and revenue into your business. Sales that otherw...