db Social Media Management

18/03/2025

Meta’s Google Analytics Integration

Meta has been refining its Google Analytics integration for the past year, and now more ad account managers are being invited to connect their GA4 data directly to Meta’s system. The goal? To inject deeper traffic insights into your ad strategy and enhance performance.

The process is handled through Meta Events Manager, where you can manage all integrations linked to your Meta Ads account. Once connected, Meta taps into aggregated Google Analytics data to build a clearer picture of your web traffic. Combined with Meta Pixel and the Conversions API, this could unlock a richer understanding of what’s really driving performance in your campaigns.

You control the level of access. Advertisers can choose to share all traffic sources or limit it to only traffic from Meta – giving you flexibility in what data Meta receives.

Meta also stresses the importance of maintaining connection quality, ensuring key events are properly mapped for the best results. And the numbers speak for themselves: in a January study of 1,075 ad accounts, integrating GA4 data led to a 5% improvement in conversions.

That’s a significant lift. Beyond that, the added data strengthens Meta’s ad system, feeding it the context it needs to refine performance over time.

This integration offers a powerful new way to see exactly how your campaigns are driving traffic – and what happens next.

It’s still rolling out, so you may not have access just yet. But when you do, it’s an optimisation worth exploring.

18/02/2025

WFH was the dream - until we discovered WFP.

💭

12/02/2025

Do you know a dog groomer?

I’ve got a content idea that’s been sitting in my brain for too long, and I need to bring it to life.

Know someone? Slide into my DMs.
Please and thank you.

db

10/02/2025

Another sold out show aided by the power of social! 🔥

Love it, Eric and the Claptones 👏

ESHER, YOU’VE DONE IT! 🎸

A full house. A packed-out Esher Theatre. You’ve well and truly done the right thing. 👏

This isn’t just a night celebrating the legendary music of Clapton – it’s a night to remember. A night where every riff, every solo, and every chorus will hit a little deeper, because this one’s special… Chris’ final show with us.

To everyone who grabbed a ticket – get ready for something truly unforgettable.
We'll see you there!

09/02/2025

They say ‘fit for a king’ - well, this time, it actually was!

Chef Francesco Mazzei served up a royal feast at Highgrove, and let’s just say… His Majesty was in very good hands.

Bravo, Chef! 🇮🇹

07/02/2025

Life is a rollercoaster, and frankly, Frankie Dettori is probably the only one who could ride it standing up.

Did I expect to be quoting Ronan Keating today? No. Did I expect to work with a World Champion Jockey on I’m A Celeb? Also no. But here we are - and what a ride it was.

Helping a World Champion Jockey, who also happens to be, in my book (and bet-slip), the 🐐, navigate the media jungle of I’m A Celeb? That was never on my bingo card when I started this business. And yet, here we are.

Working with ITV during his time in camp was a real privilege. And if you think the fun on screen is all for show - what happens off-camera is just as gloriously chaotic, only with fewer witchetty grub's crawling up your backside.

Here’s to many more unexpected, brilliant moments with the 🐐, who is, for what it's worth - an absolute joy to work with.

07/02/2025

Meta’s AI-powered Advantage+ ad campaigns are getting an upgrade. Or, depending on how much you like relinquishing control, they’re getting even more intrusive..

Meta, in its infinite wisdom (and access to ungodly amounts of data), has decided that it can run your ad campaigns better than you. And statistically speaking… it might be right.

So, what’s new?
1️⃣ Advantage+ ‘On’ Labels | Now, you’ll see when Meta’s AI is running the show. It’s like an overzealous backseat driver, but one that might actually get you better results.

2️⃣ Advantage+ Sales Campaigns | Previously known as ‘Shopping Campaigns,’ this rebrand reflects that Advantage+ isn’t just for selling products but everything, from services to lead generation.

3️⃣ Advantage+ Leads Campaigns | AI-powered automation to find better leads, not just more leads. Early tests show a 10% lower cost per qualified lead, which is a rather compelling statistic.

4️⃣ Opportunity Score | A new 0-100 rating that tells you how ‘optimised’ your campaign is.

So, should you care?

Yes, if you like results. Advantage+ has been growing at a 70% YoY rate for a reason - it’s effective. If the machine learning gods at Meta want to lower your CPA whilst you sip on your third coffee of the day and nod approvingly, why fight it?

That said, it’s not for everyone. Not all businesses will benefit from the AI-driven approach, and like all great experiments, it’s best tested with a measured strategy.

03/02/2025

Stop Scrolling. Start Connecting.

You could be scrolling right now, blissfully unaware. But here you are, reading this. That’s social media magic. It works. And it’s working right now.

Your business deserves to be seen by the right people at the right time. And guess what? You just proved it’s possible.

Let’s make your brand unmissable.

31/10/2023

Are you ready to take your game to the next level with even longer videos?

TikTok, originally famous for its 15-second clips, has been on an exciting journey of expansion. First, they extended the limit to 60 seconds, then 3 minutes, 5 minutes, and eventually reached a 10-minute limit in 2022. Although the 10-minute option disappeared from the app earlier this year, it's still accessible when uploading a video (as opposed to recording one).

But the big news is that TikTok is now experimenting with a 15-minute upload option, which extends the boundaries of creative possibilities on the platform. The question, however, remains: do users actually want to watch longer videos in their feeds?

From TikTok's perspective, the strategy is clear. Longer videos keep users engaged within the app for extended periods, opening up more opportunities for mid-roll advertisements and other revenue streams.

Interestingly, TikTok's Chinese counterpart, Douyin, expanded its upload limit to a staggering 30 minutes per clip last year. This expansion likely yielded positive results, leading to TikTok's experimentation with longer videos.

Could we be on the brink of 30-minute TikTok uploads in the near future? Only time will tell.

12/09/2023

For those of you who run your own accounts - please be aware of a huge increase in Fake Profiles posing as META (FB) support teams claiming that your account will be suspended if you do not take action.

Please do not click on any links.

This scam typically begins with an unsolicited Facebook message claiming your page has been reported for terms of service violations. The message appears to come directly from Facebook, warning that your account will be permanently disabled if you do not immediately confirm your identity.

A link is provided supposedly leading to Facebook’s ‘Account Confirmation’ page. However, the URL actually directs to a convincing phishing site designed to steal login credentials and compromise accounts.

If you'd like any extra support on this, please get in touch!

31/08/2023

Video & audio calls are coming to X (the artist previously known as Twitter...)

- Works on iOS, Android, Mac & PC
- No phone number needed
- X is going to become a global address book!

Is X going to become the 'everything app'...?