22/09/2026
💙 A little update from South Tyneside Online…
You may have noticed a bit of a rebrand recently, particularly around the shopping side of South Tyneside Online, so we wanted to explain why.
When we originally built STO, it was designed specifically for South Tyneside — giving local independent businesses somewhere to be discovered, sell online and reach local customers.
But something happened that we hadn't expected…
Businesses from outside South Tyneside started contacting us.
Some were nearby, others much further afield, asking if they could join the platform, sell their products or advertise with us.
The problem was, we hadn't built it for that.
So we went away, rebuilt parts of the platform to work on a much bigger scale — and it's working.
🛍️ That's why our wider shopping marketplace is becoming ONLINE SHOPPING – Shop Independent. Shop Online.
There's another side to the story too.
We've had some fantastic support here in South Tyneside, and we're incredibly grateful to the businesses that believed in what we were trying to do.
But some local businesses and community organisations, local pages and groups etc have also made it very clear they don't want to engage with us, and some have been openly against what we've built.
Nobody has to join us, of course. But we genuinely believe communities work better when local businesses support, communicate and collaborate with each other rather than automatically seeing something new to help as a threat.
Hopefully, in time, some of those businesses will see what we're actually trying to achieve. Our door remains open. 💙
Ironically, while some doors locally were closing, businesses from elsewhere were knocking on ours — and that helped us realise we shouldn't restrict an idea simply because it started in South Tyneside.
So where does that leave South Tyneside Online?
Right here. And more local than ever.
We're developing south-tyneside. com into the local side of what we do — bringing together local news, Weather - South Tyneside, events, travel, sport, Ship Watch, businesses, shopping and useful local information.
🌍 We're also developing City Local, giving businesses across the UK somewhere to advertise and be discovered.
And if you already advertise with South Tyneside Online, don't worry — we'll be moving your advertising profile over to City Local completely FREE of charge. You supported us early on, and we want you to benefit from where we're going next.
So what started as one local idea is becoming three connected platforms:
💙 South Tyneside Online — everything local.
🛍️ Online Shopping — independent businesses selling online across the UK.
📍 City Local — helping businesses advertise and get discovered.
We never originally planned to build three platforms.
We've simply listened to businesses, learned as we've grown and followed where the demand has taken us.
South Tyneside is still our home and always will be.
South Tyneside Online isn't going anywhere — we're just growing beyond it too. 💙 fans