ELRAE HAIR

ELRAE HAIR ⚡️HELPING YOU BECOME THE TOP EXTENSIONIST IN YOUR AREA⚡️
🫧Expert Extensionist of 5 years
📍Lincoln/South Shields
💌DM TO BOOK EDUCATION & APPTS

I know this might be controversial, especially coming from an educator.Because yes, when you’re a beginner, your prices ...
10/06/2026

I know this might be controversial, especially coming from an educator.
Because yes, when you’re a beginner, your prices shouldn’t be the same as somebody who’s spent 10 years building their reputation.
But they also shouldn’t be so low that you’re attracting clients who only care about price.
One of the biggest mistakes I see new hair extension specialists make is trying to buy bookings with cheap prices.
The problem is, the clients you attract because you’re cheap often aren’t the clients who stay when your prices increase.
Pricing isn’t just about covering your costs.
It’s about positioning.
It’s about communicating value.
It’s about attracting the type of client you actually want to build your business around.
Because trust me, building a clientele full of loyal clients who rebook, refer their friends and respect your expertise is a lot easier than constantly trying to replace price shoppers who leave for the next “deal”.
The goal isn’t to become the cheapest specialist in your area.
The goal is to become the specialist people believe is worth paying for.

If you’re currently unsure what your pricing should look like, DM me the word PRICE and I’ll tell you whether your pricing is attracting the right clients!🤍

POV: your work starts looking like the Pinterest board your clients save ☁️✨One thing I’ve noticed after years in this i...
10/06/2026

POV: your work starts looking like the Pinterest board your clients save ☁️✨

One thing I’ve noticed after years in this industry is that high standards rarely happen by accident.

They start with good education.

Not just learning how to physically fit a method, but understanding placement, colour matching, density matching, cutting, shaping, blending and all the small details that separate a good result from an exceptional one.

Because clients don’t see the placement map or the cutting techniques behind the finish.

What they do see is the final result.

They see whether the hair looks seamless, whether it moves naturally, whether it feels premium and whether it looks like something worth investing in.

That’s why the extension specialists who consistently attract great clients, charge well and build strong reputations are usually the ones who never stop learning.

They understand that improving their skills isn’t just about creating prettier hair. It’s about creating more trust, more demand and more opportunities.

The standard of your work will always influence the standard of clients, opportunities and income available to you.

Everything starts with the quality of the education you receive and what you choose to do with it afterwards.

If you’re serious about becoming known for your results rather than just the method you offer, DM me “RESULTS” and I’ll help you do just that🤍

The crazy thing is, when I made that phone call to my mum, I genuinely believed the problem was me.I thought maybe I was...
08/06/2026

The crazy thing is, when I made that phone call to my mum, I genuinely believed the problem was me.
I thought maybe I wasn’t good enough.
Maybe I’d picked the wrong area.
Maybe there were too many hair extension specialists already.
Maybe I just needed to be more patient.
What I didn’t realise at the time was that talent isn’t what gets you booked.
Being known does.
Because clients can’t choose you if they’ve never heard of you.
They can’t trust you if you’ve never given them a reason to.
And they definitely won’t pay premium prices if, from their perspective, you look exactly the same as everybody else.
The turning point wasn’t another qualification.
It wasn’t another method.
It wasn’t waiting another six months hoping things would magically improve.
The turning point was learning how to position myself properly, communicate my value and become impossible to ignore.
That one shift allowed me to rebuild a clientele from scratch, attract clients who travel to me, pay for my wedding in full, create £5k+ months and build a business that gives me options instead of stress.
If you’re currently in the stage where you’re posting, trying, working hard and wondering why things still aren’t clicking, please know this:
The problem might not be your skill.
The problem might be that the right people haven’t noticed you yet.

DM me the word VISIBILITY and I’ll tell you why people are watching but not booking👀

well now you can 😘My lovely new client came to me having never tried nanos before. She trusted me and the process, and s...
06/06/2026

well now you can 😘

My lovely new client came to me having never tried nanos before. She trusted me and the process, and safe to say it paid off 🫶🏼

She told me today she’s never been able to wear her hair straight when having extensions before due to the blend not being perfect. One thing that I always guarantee is that my clients can wear their hair straight. I always show them it straight so they know I’m not hiding any bad blends or poor colour matches too, and this is something I drill into my students in my training academy. I teach in depth about matching densities, colour matching and blending of hair extensions so there are no issues 🫶🏼✨

Nanos are PERFECT for clients like this, who want fullness and length, but the flexibility to wear them in different styles, thanks to their 360 degree motion, unlike tapes & weaves.

My client was made for the shade ‘Coco’ by it’s an exact match to her natural colour 🤎

business vs personal 🪩✨Certified oversharer on both pages but I LOVE this trend so had to jump on 🫶🏼Actually not just an...
06/06/2026

business vs personal 🪩✨

Certified oversharer on both pages but I LOVE this trend so had to jump on 🫶🏼

Actually not just an over sharer on both pages - my clients and students KNOW both sides to me haha I’m an open book 😩🤍

This hair is SIX months old 🤯This is what happens when great hair extensions meet a great client. Pic one is Olivia’s la...
05/06/2026

This hair is SIX months old 🤯

This is what happens when great hair extensions meet a great client. Pic one is Olivia’s last refit, pic 2 is 3rd December 2025 when the fresh hair was fitted ✨

Because premium clients understand something a lot of people don’t:

✨Hair extensions are a luxury.

They’re not a one-time purchase. They’re an ongoing investment.

Olivia has been with me for around two years now and this is her second set of hair. She attends her appointments on time, follows her aftercare properly, invests in the right products and understands that looking after her hair is part of achieving results like this.

That’s why her extensions still look incredible six months later.

And this is something I think hair extension techs need to hear too‼️

Not every client is your ideal client, the goal isn’t to attract everybody.

The goal is to attract the women who value what you do, trust your expertise, follow your recommendations and see hair extensions as an investment rather than an expense.

Because those are the clients who:
stay for years
rebook before they leave
refer their friends
invest in maintenance
and help you build a profitable, predictable business.

The best extension businesses aren’t built on having the most clients.

They’re built on having the right clients 🤍

If you’re struggling to attract the clients you want, DM me the word PREMIUM and I’ll tell you why premium clients may not be enquiring with you right now🫶🏼

People often look at somebody’s business and assume it happened because they got lucky, started at the right time or had...
04/06/2026

People often look at somebody’s business and assume it happened because they got lucky, started at the right time or had some sort of advantage.
What they don’t see is that I built a fully booked clientele, moved to a completely different city where I knew nobody and then had to do it all again from scratch.
No existing clients.
No local reputation.
No friends recommending me.
Nothing.
That experience taught me one of the most important lessons in business:
Being talented isn’t enough.
I know incredible hair extension specialists who are better at hair than people charging double their prices.
The difference isn’t skill.
It’s visibility, positioning and trust.
Once I understood that, everything changed.
I stopped trying to convince people I was good and started showing people why I was different.
That’s what helped me rebuild my business.
It’s also why I’m so passionate about helping other specialists do the same.
Because nobody should spend years feeling like the industry’s best-kept secret when they’re capable of so much more. 🤍

DM me the word POSITION and I’ll tell you whether your services are positioned correctly to attract premium clients✨

You don’t need more followers to get more bookings, that’s not the problem. You need stronger positioning.Because if you...
03/06/2026

You don’t need more followers to get more bookings, that’s not the problem. You need stronger positioning.

Because if your content looks the same as every other hair extension specialist in your area, clients have no reason to remember you, trust you or choose you.

Most techs think standing out comes from posting more, and some coaches even tell you to do this and it’ll fix all your problems.

I disagree (to an extent)

Standing out comes from having a clear message, a clear identity and a clear reason for people to choose you.

I’ve seen talented specialists spend years blending in because they’re copying everybody else. The moment they start communicating what makes them different, everything changes.

Their content gets stronger, their confidence grows, their enquiries pick up And they stop competing on price.

That’s because people don’t buy the best option.

They buy the option that feels right for them.

The goal is to become impossible to compare. That’s when premium clients, referrals and predictable bookings start to follow.

This is exactly what I teach inside my B.O.S.S Framework so you don’t have to guess how to do it, I can help you! DM the word BOSS to hear how I can help you double your enquiries in the next few months 🫶🏼✨

One of the biggest mistakes hair extension specialists make is thinking a client’s hair extension plan should stay the s...
01/06/2026

One of the biggest mistakes hair extension specialists make is thinking a client’s hair extension plan should stay the same forever.

It shouldn’t.❌

In fact, if you’re doing your job properly, it probably won’t.

This client originally came to me after years of bleaching. Her natural hair was weaker, finer and couldn’t comfortably support the amount of hair she ultimately wanted. (Can’t find her before pics)

So we started where HER hair was at.

👉🏼Fewer grams.

👉🏼tailored colour match to BOTH her natural hair AND the blonde she had (and still partially wanted)

👉🏼A plan that worked for her hair at that moment in time.

Fast forward to today and everything has changed.

Her natural ginger is growing through beautifully. Her hair is healthier, longer and thicker than when we first started. Which means the extension plan has evolved too. We’re now adding more grams, adjusting the colour match, placement alterations and creating a completely different result than we could have achieved safely on day one.

This is why I always say hair extensions aren’t a one-time service.

They’re a journey.✨

The best hair extension specialists don’t just fit hair. They assess, adapt and evolve the plan as the client’s hair changes.

Because the goal isn’t just a beautiful transformation today.

The goal is helping a client achieve the best possible hair 6 months, 12 months and even years down the line.

This is also exactly why I teach personalised planning, colour matching and long-term client strategy inside my advanced masterclasses. Because successful hair extension work isn’t about following the same formula on every client.

It’s about understanding what that specific client needs now, anticipating what they’ll need next and having the knowledge to adapt as their hair evolves.

That’s where the real expertise comes in. 🤍

If you want to confidently adapt, customise and problem-solve for every client who sits in your chair, my Advanced Masterclasses are designed for you. DM MASTERCLASS for details.🫶🏼

You don’t need another content idea.You need a reason for people to remember you.One of the hardest truths in business i...
01/06/2026

You don’t need another content idea.

You need a reason for people to remember you.

One of the hardest truths in business is that being talented isn’t enough.

I’ve seen incredible hair extension specialists producing beautiful work and still struggling to fill their diary because from a client’s perspective, they look exactly the same as everyone else.

Same content.

Same messaging.

Same positioning.

And when that’s the case, clients have nothing else to compare except price.

The specialists building loyal clienteles, attracting premium clients and becoming known in their area aren’t always the most talented.

They’re the most memorable.

They’re clear on who they are, who they help and why somebody should choose them.

That’s exactly what we work on inside Booked & Bossed™.

Not just getting more bookings.

Building a business where people already know your name, trust your expertise and recommend you before you’ve even met them.

Because that’s when the magic happens.

That’s when enquiries become easier.

That’s when referrals become normal.

That’s when your business starts working for you instead of the other way around.

Comment BOSS if you’re ready to stop blending in and start becoming the go-to. ✨

Address

39 Westoe Road
South Shields
NE334LU

Opening Hours

Monday 1pm - 8pm
Wednesday 8am - 5pm
Friday 10am - 2pm
Saturday 10am - 3pm

Telephone

+447398717857

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