26/05/2026
"I want to build something my six kids can come and work in one day."
He said it quietly, almost as an aside, halfway through a coaching session. But it stopped the conversation completely.
Wasswa is a senior tech contractor. Big family. Seventh child on the way. The last six months have been difficult, contracts scarce, income unpredictable, the weight of a large family sitting behind every professional decision he makes.
He came to work on the income problem. Most people do.
But that sentence told me this was never really about income.
The standard consulting conversation is about replacing a salary, escaping a corporate ceiling, buying back autonomy. Wasswa wants all of that, but underneath it is something older and heavier. He wants to build something that outlasts him. Something his children can step into.
That changes how you design the business entirely. It needs structure. It needs to scale without depending entirely on his hours. It needs to be transferable.
Consulting built properly does exactly that. The methodology, the frameworks, the client relationships, the reputation, these don't disappear when a contract ends. They compound.
What are you actually building this for? Drop the real answer below. 👇
