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ArtofComms Creative

Name: ArtofComms Creative
Address: Southampton, SO317DG, GB
Telephone: +441489481906

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from ArtofComms Creative, Graphic designer, Southampton.

The Art of Communication provide bespoke marketing design services, focusing on branding and brand development and clear targeted messaging to help customers stand out.

06/02/2025

Brand strategy is like 𝘁𝗵𝗲𝗿𝗮𝗽𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

If you’re the owner of a small business, marketing and sales can feel like an uphill battle.

You’re constantly tweaking your messaging, trying different platforms, and chasing leads that go nowhere. You’re posting on social media, but it’s not landing. Running ads, but they aren’t converting. Networking, but attracting the wrong people.

Just like therapy helps uncover the root of personal struggles, brand strategy helps diagnose the deeper issues in your business.

If you don’t know exactly who you’re speaking to, why they should care, and how to position yourself, no amount of marketing will work.

Want to know more about Branding? Why not come along to Boardroom Business Tuesday 11th February.
https://lnkd.in/exykEDsa

hashtag hashtag hashtag

03/05/2024

🙈Freelancers and Solopreneurs are unreliable. Well so are big companies

One of the objections I've heard over the years and something I've seen on a graphic design facebook advertising campaign lately is this idea that freelancers are unreliable. The argument being that if you're relying on just one person and that person is unavailable etc, it'll cause you issues.

These last few weeks I've had to deal with a lot of customer services for a number of issues — none of my making. I have to say on the whole it's been a really horrible and frustrating experience😠. The customer service people I have spoken to have been utterly useless and support tickets disappear into a black hole.

Working with a solopreneur or freelancer means it's their business and they care about getting things right for you. If there are issues we want to be on top of it , and fast. As we actually care about doing the best for our customers 👑.

What are your experiences?

01/05/2024

How Does Your Branding Influence Customer Perceptions?

This is really the key question when it comes to importance of branding. Consider how your branding shapes customer perceptions and experiences. Does it encourage trust, loyalty, and positive associations? Or don't you know?

If your branding was an ice cream what flavour would it be? If it's vanilla maybe it's time for a rebrand to something that shows a flavour of what your business is all about.

Give us a call on 01489 481906

10/04/2024

This is Dave (probably not his real name)!😆

I don’t like seeing animals caged and could never entertain having a pet that was constantly confined but I've recently temporarily housed a fledgeling collared dove that had fallen out of its nest onto the side of the road.

I couldn’t put it back and it wasn’t able to fly as its feathers were’n’t properly developed. I felt it deserved a chance. So, rather than leave it for a cat to maul or get run over, I took it home, kept it in the dog’s cage (only used for an hour at a time on holidays where we can’t leave him in a property unsupervised) with seed and water and over the next two weeks its feather grew. It had a couple of days of practice flying in the garden (with me chasing it to make it fly) and recaged at night. Then I finally let it go and after 3 hours just sitting on the shed roof gawping at me it finally set off to independence.

As I was walking the dog this morning, it got me thinking of the story of the star fish and how in the great scheme of things helping a dove wasn't going to make much difference to the world. But it made a difference to that one dove. And that's what it's like working with small business owners.

As a designer I have clients across the spectrum of businesses including international companies but the majority of my work is with SMEs. It may not be work that's put up for a lot of awards or seen by millions but it can make a huge difference to that one small business owner in helping them fly.

What small things do you do that make a big difference to someone?

PS I am quite expecting the dove to be back and the ungrateful little bu**er will undoubtedly p**p on my washing as payback for keeping him caged!

21/03/2024

Wahoo my interview went out on Victory Radio this morning!

Bit nerve wracking hoping it was going to be okay but it sounded fine (the beauty of editing 😂 ).

As a designer I get asked to work on all sorts of projects and while these days I specialise in branding work and the marketing assets that follow, I also help authors self-publish their books. Having worked in traditional publishing during my career book design is close to my heart as you can have so much fun with it.

This talk was about book cover design. It's available on catch up
https://player.autopod.xyz/549930 and is about 10 minutes into the program.

Thank you to and Victory for inviting me along.

21/02/2024

Cookie Cutter Branding — something small business owners should avoid!

I'll be honest, I'd never heard the term cookie cutter branding until last week. I was talking with some fellow brand designers about bland, same-y websites and the term came up. And it's the perfect description for bland same-y branding.

Just as a cookie cutter presses out dough into the same generic shape, regardless of the unique ingredients or intended flavour, cookie-cutter branding applies a generic, one-size-fits-all approach to brand development, ignoring the distinct qualities and target audience of each business. This leads to bland, forgettable websites and customer experiences that struggle to attract and engage users.

Here's why you should steer clear of cookie-cutter branding:

🍪 Lack of Differentiation — In a crowded marketplace, standing out is crucial. Cookie-cutter branding makes your brand indistinguishable from competitors, offering no compelling reason for users to choose you.

🍪 Misaligned Messaging — Generic branding messages fail to resonate with specific audiences. You risk attracting the wrong customers or confusing your target audience with irrelevant information.

🍪 Decreased Trust and Credibility — Cookie-cutter branding feels impersonal and unoriginal, hindering your ability to connect with users on a deeper level. Authenticity builds trust.

🍪 Limited Appeal — Generic brands don't showcase your unique values, story, and offerings, limiting your ability to connect with users emotionally.

🍪 Wasted Resources — Cookie-cutter approaches rarely deliver the desired results, if your brand looks like every other business in your sector, how is anyone going to make the decision to choose you?

It's understandable that some businesses owners will opt to go down the cookie cutter root as a cheaper, faster approach to getting their branding done and there are companies who will facilitate this as their 'niche'. However, a one-size-fits-all approach is not going to help a business stand out and win in the long run.

14/02/2024

Let's talk about Love

And how you can create a brand that feels like a soulmate to your clients.

Well, perhaps love is too strong a word when we're talking about clients but certainly it's about creating an emotional connection.

In brand strategy we use Brand Personas as your business' Marketing Matchmaker.

What type of person is your client?
🧔🏻 An avatar will help with this.

Now, which company is going to be the best business match?
👩🏼‍🦰 Brand archetypes will help with this.

Does the client need:
A warrior hero, all masterful, motivated and courageous?
Or an outlaw or rebel that will disrupt their industry and challenge the status quo?
Or a lover who creates a sense of intimacy and belonging?

There are generally 12 archetypes that we use in brand strategy that help represent the business client relationship so that they connect on the same wavelength and communicate more effectively. More often than not businesses are a mixture of characteristics from a couple of archetypes.

The Art of Communication's brand archetype is a mixture of Carer and Sage as it's all about understanding and knowledge delivered in a handholding way so that small business owners feel empowered. But there's also the Magican transforming, imaginative and insightful.

So on valentines day a fun personal advert to attract the right business might go something like this: Warm, witty creative seeks ambitious business owner for professional relationship. Caring and intelligent. Imaginative and insightful. Likes hand-holding, intelligent conversation and is especially interested in talking branding.

09/01/2024

BRAND STRATEGY is critical for your website

if you want a website that converts

Last week I had a preliminary talk with a client about the new website we are going to build. I think initially he just wanted me to make it look right visually. I explained, it's easy enough to populate a website with content but your website is a window to your brand that should be way more than just using your brand fonts and colour scheme.

📖 Your website should tell a story about what your company is all about.

✏️ It should be written and presented in a way that is specific to your target audience — so you need to understand who that audience is!

🌟 Your website is often the first impression potential customers have of your brand so make it strong and memorable. Being on brand visually is important — but you need to create brand guidelines first to ensure that happens.

🏆 A strong, clearly defined brand can convert more visitors into customers, and command premium pricing.

A strong brand strategy is essential for any business that wants their website to be successful. Over the years I've seen a lot of websites that are indistinguishable from others.

Your website should be Distinctive AND Differentiate as much as possible!

By taking the time to develop a clear and concise brand identity, you can create a website that attracts the right customers, builds trust, and increases your ROI.

05/12/2023

How your agenda is very different to your customer's agenda!

☔ Walking the dog this morning in the rain I suddenly realised I'd come out with my keys. So I was trying to hurry in the hope of catching my partner and gaining access to the house.

🐶 My dog on the other hand, being elderly and frail was in no hurry — even if it was raining! His agenda was to sniff and wee on every blade of grass, leaf, bush, gatepost etc. He anchored himself and wouldn't budge.

Tugging on his lead, it suddenly got me thinking that this is exactly what it's like with business. Just because we want to attract potential clients, talk to them and coax them into buying does not mean it's what they want. Potential customers have their own agendas, their own needs, wants and time frames — and quite honestly no amount of tugging is going to move them.

Which is why understanding your customer in depth is a vital part of brand strategy. If you can get to the bottom of what your buyers want and how you can help them, you can address their needs and stand a much better chance of them being receptive to buying from you when they are ready.

So, next time you're doing social medial post or marketing think about my dog 🐶 and ask yourself, would my potential client be doing the same?

04/10/2023

What does EXPERIENCE bring to the table in your industry?

We're all being expected to work longer and yet we live in an ageist society where experience seems to me to undervalued.

Experience isn't just about how well we can use technology. It's to do with how we think and analyse problems. It's about dealing with people. The older we get and the more interactions we have had, the more we bring to the table as we've usually encountered something similar before.

As a designer my experience of working with a diverse range of clients and projects, means I've gained insight into many different industries and target audiences, as well as different client expectations. This understanding helps me challenge a client's thinking and take a versatile approach when it comes to creating designs to meet their specific needs.

So, what does your experience bring to the table?

Address

Southampton
SO317DG

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441489481906

Website

https://www.artofcomms.co.uk/

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