GottaBe

30/09/2025

13/08/2025

Term #1 is PACKED and we’ve only scratched the surface...

From Freshers to festive feels, student life moves fast. Whether it’s the first loan drop, spooky season, or the great housing hunt there are endless opportunities for brands to engage 🎓✨

Want the full picture? Download our FREE calendar with 150+ dates and insights to help you plan campaigns students actually care about 👀📆

👉 https://gottabemarketing.co.uk/resource/student-marketing-calendar-2025-2026/

31/07/2025

We’re thrilled to welcome Marika to the GottaBe! team as our new Office Manager 👋
 
Marika keeps things running smoothly behind the scenes and brings a love of planning, positivity, and a sprinkle of daily surprises to the office.
 
Outside of work, you’ll find her soaking up the outdoors, taking on a snowboard in winter, or enjoying a cosy evening with a book, film, and a cup of tea 🫖
 

12/06/2025

Introducing coffee lovers to the world of chai with Tea India UK... challenge accepted ☕️

At this year’s The London Coffee Festival, we launched Tea India's two newest blends (Vanilla Chai and Dirty Chai) across four flavour-packed days.

Over 1,500 cups served, 1,000+ portions of vanilla ice cream with a bespoke Chai Shortbread crumble (thanks to New Forest Shortbread), and 3,500+ take-home samples distributed 🫴

The result? Chai converts everywhere, especially after trying the iced blend. Proof that the right experience leaves a lasting impact.

28/05/2025

Tasty Lunch, Sorted 🍚

We're bringing Nice Rice straight to busy workers in our latest office sampling campaign — just in time for lunch.

Running near Waitrose stores, the activation supports their in-store price promotion and gives people a tasty reason to pick up a pack (or three!).

The campaign is wrapping up, and we'll share insights and results very soon! Big thanks to the Nice Rice team for serving up flavour, convenience, and good vibes.

24/04/2025

Struggling to drive real in-store sales from your TV campaigns?

Join GottaBe! Marketing, AdSmart from Sky and dunnhumby to learn how to:

✅ Use retail loyalty data to target households
✅ Reach real buyers with addressable TV ads
✅ Measure sales uplift down to the basket

📅 Wednesday 28th May 2025
🕙 11:00 – 12:15
📍 Online via Zoom (free to attend)

Click here to learn more and register: https://us02web.zoom.us/webinar/register/6917454199559/WN_Sf2ZxTIASBOVC3lGmK80_g

04/04/2025

It seems that no Dreamies UK™ pack is safe...

In their latest campaign, the beloved cat treat brand has unleashed feline mayhem on the streets of London with an out-of-home (OOH) activation that showcases just how far our furry friends will go for a treat 🐈‍⬛

The city is under siege by gangs of hungry kitties - or at least, that’s what it looks like! Dubbed 'Ad Attack,' this impressive special build features dozens of 3D fibreglass cats clawing their way up billboards, scaling drainpipes, and leaping from rooftops, all in pursuit of the iconic yellow DREAMIES pack. Crafted from hand-painted 3D renders inspired by real cat antics, these larger-than-life felines make it clear: when it comes to DREAMIES, no obstacle is too great.

But the fun doesn't stop there! Backed by a strong social media and influencer push, the campaign enlists MARS brand ambassadors to spread the feline frenzy across digital platforms.

The result? A perfect blend of OOH spectacle and social buzz that cements DREAMIES as the ultimate treat for 95% of kitties (yes, they conducted the research 🐾).

📸 Swipe to see the campaign in action. What do you think? Would your feline friend go to these lengths for a pack of DREAMIES? 👀

Mars, Incorporated

17/03/2025

This Ramadan, we teamed up with to spread joy and appreciation to their hardworking riders 🚲

Our Just Eat Iftar Tour hit the road, stopping at several locations with our branded digivan, delivering delicious meals from and boxes full of goodies to help riders break their fast.

From the warm smiles to the heartfelt ‘thank yous,’ this tour was all about community, gratitude, and celebrating Ramadan together 🧡

07/03/2025

Tesco has *literally* flipped outdoor advertising on its head! 🥞

Their latest campaign turns billboards upside down, listing all the pancake essentials: flour, eggs, milk, lemon, sugar and of course... Tuesday!

Why? Because Pancake Day is all about the flip! It’s bold, simple, and oh-so-satisfying - just like landing the perfect pancake toss.

We love how Tesco has put a fresh, playful twist on tradition, grabbing attention while reminding shoppers to stock up 👏

What do you think - flipping brilliant or just a bit wobbly? Let us know...

28/02/2025

Persil’s latest campaign is tackling period stigma in sports head-on 🥊

With bold OOH activations, striking visuals, and a grassroots education programme, this campaign is inspiring the next generation to play with confidence, no matter what!

👏 Hats off to Persil for sparking real change!

14/02/2025

This week, we’re heading over the pond for an ad that stole the Super Bowl spotlight - Nike "So Win" 🏈🏆

After 27 years away from the Big Game, Nike made a triumphant return with an ad that celebrates perseverance, representation, and platforming the next generation of athletes.

Featuring the likes of rising basketball star Caitlin Clark and tennis sensation Sophia Wilson, "So Win" is more than just a campaign - it’s a powerful statement about pushing boundaries and inspiring future champions.

A well-deserved "Campaign of the Week"... keep following to see who we pick next week 👀

10/02/2025

Join us for ‘From Planning to Activation: Your Guide to Impactful Summer Activations’, an hour-long webinar packed with expert insights on creating unforgettable summer events and sampling activations.

What you'll learn:
✅ How to plan events that engage your target audience
✅ Crafting sampling experiences that drive engagement & loyalty
✅ Mastering budgeting, timelines & measuring success

Hosted by our very own Martin (Client Service Director), with two brand leaders who will share their expertise and real-world insights.

Don't miss this chance to gain practical tips and have your specific challenges answered in our live Q&A!

Register now 👉 https://buff.ly/4aSGkY6