22/05/2026
Touting the UK's only purpose-built pool for swimming lessons, and over 50 years refining their independent curriculum, Shirley Swimming Pool has taught tens of thousands of people how to swim. 🏊
Just down the road from us, the team at the pool approached Freestyle to help modernise their online presence with a full brand refresh and a completely redesigned website.
As a long-established, family-run swimming pool at the heart of the local community, it was important that the new website reflected the welcoming and inclusive nature of the business, while also making it far easier for visitors to access key information online.
A key focus of the project was improving the overall user experience. We restructured the site navigation, simplified content layouts, and created clear calls to action throughout the website to make bookings and enquiries faster and more intuitive for users of all ages.
The new platform makes it easier to update course information, manage bookings, track enquiries, and keep content fresh without relying on external support.
The result is a modern, scalable website that not only supports the business operationally, but also better serves the local community that uses it every day.
Dive into the deep end and take a look for yourself 👇
https://www.shirleyswimmingpool.co.uk/