11/09/2026
A founder asked us: "won't people know it's not really me writing this?"
Fair question.
Here's the honest answer: nobody's checking who typed it. They're checking whether it sounds like you and whether it's worth reading. Executives have had speechwriters for decades and nobody calls that dishonest.
Same principle applies on LinkedIn. The words can come from someone else's keyboard as long as the thinking is yours.
One client's numbers after we took this approach: 120K organic impressions, 421% engagement growth, 25+ qualified meetings a quarter, and over 1,150 new followers. Nobody asked who wrote the posts. They just started replying to them.
