APS Marketing Consulting Services

APS Marketing Consulting Services Marketing Consultant & Partner | Bespoke Outsourced Marketing for Small Businesses & the Automotive Sector | Cost-Effective Strategic Growth

Marketing Consultancy

After taking a little life break from the busy world of marketing, I have ventured back with an offering that is hopeful...
29/04/2026

After taking a little life break from the busy world of marketing, I have ventured back with an offering that is hopefully interesting to smaller businesses in the Northamptonshire area.

I'm offering Simple Fixed Price Marketing - So, here’s a scenario that might seem familiar to you.

You’re a small business owner putting all your time and effort into growing what you started for your future … and maybe your families. You’re good at it and have worked damned hard to get where you are … however you want more growth and perhaps a little quicker.

That important growth comes from successful marketing, but you feel your marketing has maybe been a little inconsistent and you might have drifted off the plan?

You’ve done some courses and tried doing it yourself, however with all the urgent business tasks you have to do, it’s at the bottom of your agenda … again.

This is where I come in to offer that support and guiding hand you need, as well as freeing up some of your time. Simply put, you need marketing support that fits your business and where you want it to go.

Basically, after an initial conversation and understanding your vision going forward, I can deliver a simple marketing strategy and plan, help you deliver it (if that’s what you want) within your set budget to reach your target market.

Who am I? A highly experienced marketing consultant with over 35 years experience at agency and corporate roles, specialising in small business marketing growth.

Here’s how I can work with you:

Initial Marketing Discovery Meeting – FREE
A simple, no-pressure 30-minute Zoom or Teams conversation to find out what you need and how I can help.

Marketing Strategy and Plan – £125 one off cost
Delivering clarity, structure and a clear marketing plan with no contract/commitment for you to execute. Additional planning and creative work available if required at extra cost.

Monthly Marketing Retainer – £250/month
Hands-on marketing support where I work alongside you each month, keeping your marketing moving and taking tasks off your plate.

As I have always said, there’s no one size fits all in marketing. Just the right strategy with the right plan for your business at an affordable fixed cost.

Let’s have a chat.

💡 Small Business Owners: Is Your Marketing Really Working?Marketing can be expensive—but the right strategy pays off big...
02/11/2025

💡 Small Business Owners: Is Your Marketing Really Working?

Marketing can be expensive—but the right strategy pays off big. It’s more than just ads: it’s SEO, social media, email, website management, copywriting, design, data analysis, and knowing your audience inside out.

Many businesses hire agencies - but without the full picture, you could be wasting a lot of money. Getting the right advice is crucial for success:
✅ Get the right mix for your business
✅ Maximize your ROI
✅ Work with a Marketing Consultant who connects you to the experts you need

Stop guessing. Start growing. 🚀

Let’s have a free introductory chat to see how I can help your business to grow and thrive. PM me to set a date and time.

Hello Facebook friends/connections It has been a while, however I have recently just started posting weekly more or less...
02/08/2025

Hello Facebook friends/connections
It has been a while, however I have recently just started posting weekly more or less after not doing much for some time.

Not that I haven't been keeping tabs on what's happening, but sometimes life has a way of diverting your attention elsewhere for various reasons.

I am now ready to take on some marketing challenges that any of you smaller businesses may have and help steer you in the right direction using my 35+ years experience in the industry ... probably for a lot less than you are thinking!!!

If you have a marketing issue that won't go away or the business needs a little boost, let's have a FREE chat for 30 minutes and see if I can help? NO OBLIGATION!

Email me: [email protected] or leave a voicemail at 07773 366393 and I'll be in touch.

25/07/2025

It makes good business sense to outsource …

These days, a successful business owner must try and look for ways of getting that competitive edge over its competitors, adding to the bottom line to grow and prosper.

In recent years, many companies, big and small, are ‘restructuring’ their workforce’s and the way they work to make themselves leaner and ultimately more profitable … HOWEVER that can create a void in certain areas of the business and the need to bring in specialist skills through outsourcing to a freelance operation, either remotely or onsite.

Using marketing as an example – here’s why hiring me to do your marketing makes good business sense for you:

1. Flexible

As a freelance operation, I love the flexibility of setting my own working hours. This can also be a great benefit to you too, as I could be planning your next marketing campaign or digging deep for information on that market research you desperately need to grow your business long after you’re done for the working day.

Plus, if you email a list of tasks to do mid-afternoon, you’ll find that by the time you get to your business the next morning, most, if not all, the tasks will be in-progress or completed.

2. Cheaper

Hiring me is a lot cheaper than hiring a full-time employee for many reasons. Firstly, the hourly/daily/monthly fee is just a small percentage of a full-time employees’ salary.

Secondly, you do not need to find space for me, provide laptops, desks and stationary, etc. Plus, there’s no holiday pay or other benefits and, unlike a salaried employee, I pay my own taxes and NI, so you save even more money.

3. Broader Experience

My business is focused finding the right marketing solutions for your business. My broad experience working with large companies and marketing agencies over the years has given me greater understanding of how all the different marketing channels can work together. This helps me add value and make suggestions on how to improve your marketing to give you a better ROI.

4. Dealing with an expert

To become a good and trusted freelance operation, you must be really good at what you do, otherwise, you won’t get clients. Working with a variety of different business types in different locations adds more experience to my craft, adding more skills to my ever-growing knowledge base. Your business would undoubtedly gain a great deal from this mass of experience.

5. Speed

I am motivated to do a great job (check out the testimonials on my website) and do it quickly. I understand the need to exceed your expectations and be reliable.

6. No training

When you hire a new person you need to train them up before they start to contribute to your bottom line … that’s a hassle, right? As a freelance operation, I am comfortable working on my own or with your existing workforce and know what I need to do.

7. Staying ahead

The marketing world is an ever-changing one … there so many different marketing channels available and it is my job to stay up-to-date with all these changes. This means I can advise you on the best options for your business to stay ahead of the competition.

Marketing not delivering as you expected. Lack a strategy and/or plan? Not identified your target market. Not sure what ...
13/07/2025

Marketing not delivering as you expected. Lack a strategy and/or plan? Not identified your target market.
Not sure what to do next?

APS has a simple answer … for a sensible fixed price!

It’s called the Marketing Power Boost ... essentially it is a one-to-one 90-minute strategic workshop session on Teams/Zoom with Andy Sarson, founder of APS Marketing Consulting, who is a highly experienced marketing professional with over 35 years’ experience in agency and corporate roles, specialising in small business marketing growth.

The session will be driven by your own marketing issues, with the 90 minutes focussed on quick, no-nonsense advice with an all-important action plan for you to implement.

What you get?
An outside expert perspective who can breathe fresh life into your marketing, whether you’re just starting out or an established business. this session will help you with both strategic and ‘hands-on’ advice.

What do you have to do?
You complete a brief questionnaire to give a little background and an idea of where your issues are, so you get the most out of your session.

How it works?
• Sign up for the session and make a 50% payment
• The questionnaire is emailed to you with a choice of dates for the session
• On return of completed questionnaire pay the balance (50%)
• Receive a post session action plan for you to implement
• You have a clear way forward for your marketing to help growth

COST: Just £75 (two payments of £37.50)

Marketing not delivering as you expected. Lack a strategy and/or plan? Not identified your target market. Not sure what ...
13/07/2025

Marketing not delivering as you expected.
Lack a strategy and/or plan?
Not identified your target market.
Not sure what to do next?

APS has a simple answer … for a sensible fixed price!
It’s called the Marketing Power Boost ... essentially it is a one-to-one 90-minute strategic workshop session on Teams/Zoom with Andy Sarson, founder of APS Marketing Consulting, who is a highly experienced marketing professional with over 35 years’ experience in agency and corporate roles, specialising in small business marketing growth.

The session will be driven by your own marketing issues, with the 90 minutes focussed on quick, no-nonsense advice with an all-important action plan for you to implement.

What you get?
An outside expert perspective who can breathe fresh life into your marketing, whether you’re just starting out or an established business. this session will help you with both strategic and ‘hands-on’ advice.

What do you have to do?
You complete a brief questionnaire to give a little background and an idea of where your issues are, so you get the most out of your session.

How it works?
• Sign up for the session and make a 50% payment
• The questionnaire is emailed to you with a choice of dates for the session
• On return of completed questionnaire pay the balance (50%)
• Receive a post session action plan for you to implement
• You have a clear way forward for your marketing to help growth

COST: Just £75 (two payments of £37.50)

Find out more out APS at: apsmarketingservices.co.uk

“The APS difference is that we focus specifically on the marketing needs of the smaller business. Your business is uniqu...
04/07/2025

“The APS difference is that we focus specifically on the marketing needs of the smaller business.

Your business is unique, therefore the marketing you need has to be the same.

What I promise is flexible, affordable and tailored marketing support for the challenges you face, including tight budgets and limited resources.

I’m with my clients every step of their marketing journey helping them connect with their target audience and building relationships through great content to drive growth.”

We offer a smarter alternative: a complete, tailored, and affordable outsourced marketing service designed specifically ...
25/06/2025

We offer a smarter alternative: a complete, tailored, and affordable outsourced marketing service designed specifically for smaller businesses.

Whether you need help with a single project or a fully managed marketing department, we bring in the right expertise exactly when you need it—no more, no less.

With over 30 years of industry experience, I don’t just specialise in one area of marketing. I focus on what will work best for your business, combining strategic thinking with hands-on support to help you reach your goals efficiently and effectively.

Professional Marketing Support Designed for Small BusinessesAfter a brief'ish excursion into another profession, I am av...
20/06/2025

Professional Marketing Support Designed for Small Businesses

After a brief'ish excursion into another profession, I am available now to Northamptonshire small businesses that might need some assistance with the dark art of marketing.

I provide independent, specialist marketing advice and flexible support options tailored to the unique needs - and budgets - of smaller businesses.

My goal is to help you get started with confidence. I’ll offer practical ideas, explain what’s possible (and why it matters), and provide the clarity you need to take meaningful steps forward in your marketing.

With over 30 years of experience in the marketing industry, I’ll work closely with you to understand your business, your goals, your aspirations, and your customers. From there, I’ll recommend strategic, achievable marketing approaches to help you reach and engage your target audience effectively.

Let’s work together to build a marketing foundation that supports your business growth.

04/07/2024

If any of my photographer contacts are interested in a half day business shoot at one of my automotive clients in Bedford. Some video work needed too.

DM me please.

Nearly every business needs to do marketing. It could be the more traditional route with advertising in print, experient...
22/02/2023

Nearly every business needs to do marketing. It could be the more traditional route with advertising in print, experiential options or through broadcast media like radio or TV, or there’s the digital and online route with social media, Google and such like.

The trick is identifying the route(s) that best reach your target audience ... the people who want to buy your products or services.

Bigger businesses can spend thousands on their marketing, however for the smaller business that isn’t possible, so ever Wednesday I’ll be giving you some simple guidance to get the maximum impact from your marketing budget by reaching your target customers.

Here's an outline of what to expect from this marketing guide for smaller businesses:
· What is marketing?
· Identifying your market/target audience
· Using market research
· The main areas of marketing?
· Four good marketing options for small businesses
· Word of mouth marketing
· Creating a marketing strategy
· Developing a marketing plan
· Marketing on a budget

In this article today I’ll focus on the first two.

What is marketing?
Marketing is the process of finding your market/target audience and making a connection with it. It is quite different from selling, which is pushing your products or services to a market that is already established. Think of it as ‘matchmaking’ ... partnering your products or services with customers who want to buy them.
It is also about raising awareness of what your business offers, with the expectation that it will reach your target market. Maybe to maintain your position in the marketplace against your competitors reminding people that you are there, or you have set a growth target for the business?

Identifying your market
This is your first step ... identify your market. This will probably seem obvious to you, but you’re not the target.
Establish the USP(s) and finer details of your product or service the people most likely to buy from you (your core market), which accounts majority of your sales. There is also a secondary market which has a wider demographic.

Next Wednesday I’ll talk about the best way to reach these markets using market research and reveal the main areas of marketing.

Address

Spratton
NN68HY

Opening Hours

Monday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 3pm

Telephone

+447773366393

Website

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