By Association Only

02/12/2025

A front-end rebuild project for fashion favourite The Frankie Shop.

New York fashion label The Frankie Shop was established in 2014 by Gaelle Drevet. It now has a sister store in Paris as well as a huge online presence.

A must-visit in each city, The Frankie Shop sells stylish, minimalist clothing at less than premium prices.
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The brand’s online store hosts a coveted curation of exclusive pieces from designers including Ganni, Rachel Comey, and Caron Callahan, as well as hard-to-find garments from around the globe.

The Frankie Shop has long been a client of By Association Only. Our biggest project to date was an entire front-end rebuild project, with a Shopify 2.0 theme delivered for the Shopify Plus merchant.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for The Frankie Shop.

20/11/2025

Salesforce CC to Shopify Plus migration for iconic British accessories brand.

Renowned for its production and creativity, accessories brand Anya Hindmarch engaged BAO with an ambitious project timeline.

With a technology decision made and a move to Shopify Plus from the existing Salesforce platform planned, we began to unpack the complexity of the company’s bespoke and personalisation requirements.

In order to serve as well as evolve the digital offering we built a bespoke Shopify website alongside a custom private application that has a back-end GUI and allows Anya Hindmarch staff to configure product options for consumers on the front-end.

The new Shopify website, offers “live” visualisation for these personalisation and bespoke products and was integrated into the brand’s existing visual engine to serve imagery on the fly.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Anya Hindmarch.

03/10/2025

A sophisticated design revolution and migration to Shopify 2.0 for opulent skincare brand Omorovicza

Omorovicza is a luxury skincare brand that harnesses the mineral-rich waters of Hungary alongside natural ingredients and scientific innovation.
Thanks to the region’s geographical properties Budapest is home to many thermal baths, including that built by the Omorovicza family in the 1800s – the Racz Furdo.

At the turn of the millennium husband and wife duo Stephen and Margaret de Heinrich de Omorovicza observed the water’s healing properties and decided to create a skincare range that would replicate them.

They went on to develop the Healing Concentrate™, a unique complex that can deliver the therapeutic minerals to the deepest layers of the skin.

After formally launching as Omorovicza Cosmetics in 2006 the brand has gone on to offer a wealth of skincare products both online and across multiple global retailers.

Omorovicza also has treatment clinics known as “institutes” in Budapest and across multiple prestigious London locations including Harrods, Liberty of London and Mayfair.

Omorovicza approached By Association Only to migrate from its existing site to Shopify 2.0.

The brand also wanted to completely overhaul its web design, enable customers to book treatments online, and increase sales through a custom bundle builder and upsell feature at checkout.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Omorovicza.

18/09/2025

A feature rich design revolution for heritage British home décor brand OKA with dynamic made-to-order engine and elegant user journeys.

OKA is a luxury furniture and homeware brand established in 1999.

It is the brainchild of entrepreneur Lady Annabel Astor, sister-in-law and interior designer Sue Jones, and horticulturist Lucinda Waterhouse. The trio were inspired to launch the brand when pulling items from the Far East to decorate Astor’s holiday home.

A phonetic take on ochre, a colour that nods to the East, OKA offers a mixture of hand-picked furniture and homewares from across the globe that promise beauty, comfort and style.

Today, as well as its online store, OKA has 13 physical stores in the UK alongside publishing an inspirational homes magazine.

The company approached By Association Only to migrate its online store from Magento to Shopify Plus. It also wanted to overhaul its tech stack and elevate its design in line with OKA’s premium aesthetic.

Accessibility, flexible content management and the ability to storytelling in an exciting and engaging way were particularly important to the brand, alongside improving the customer experience.

Optimising product discoverability and creating elegant solutions for made-to-order products, for example, were paramount. Shopify B2B was also utilised to create a frictionless trade journey.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for OKA.

03/09/2025

Oh Polly is one of the fastest growing women’s fashion brands in the UK with a social following of over 4.5 million people.

Founded in 2015 by Claire Henderson and Mike Branney, Oh Polly started on eBay as a way of funding the duo’s Cambodia-based charity, The Brannerson Foundation.

Today, the company has offices in Glasgow, Liverpool, Los Angeles, Dhaka and Guangzhou. It both designs and produces garments in-house.

BAO was commissioned to migrate Oh Polly to the Shopify Plus platform from Magento. We utilised Shopify Markets for multi-currency and to ensure a simple route for the rollout of expansion stores to target key markets.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Oh Polly

21/08/2025

Central Saint Martins graduate Han Chong established premium womenswear label self-portrait in 2013. The Malaysian-born designer’s aim is to create beautiful clothes for women that stand the test of time.

Now, as well as through its own ecommerce website, Self-Portrait is sold in over 350 of the world's most prestigious retailers including Selfridges, Matchesfashion.com and Net-A-Porter.

Self-Portrait believes in celebrating and empowering the women wearing its clothes by making pieces that are both feminine and functional. Its pieces are worn by the likes of Emily Ratajkowski, Bella Hadid and Miranda Kerr.
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Following a brand repositioning in 2023 we again worked with Self-Portrait to develop a new editorial-style theme, this time with a focus on large images and an abundance of videos.

The website also benefited from careful consideration for users with accessibility requirements as well as the addition of a loyalty programme.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Self-Portrait

24/07/2025

An international store and custom app for ABASK, the destination for curated and unique objects.

ABASK is the brand new home site from the founder of MatchesFashion, Tom Chapman and his former Digital Director, Nicolas Pickaerts.

Launched in October 2022, ABASK’s expert buyers curate a collection of pieces from around the globe, each with a story to tell.

Items range from the antique to the contemporary with many works being rare collectables: a kaleidoscopic coloured cube, hand-painted monkey plates by Laboratorio Paravicini and ornate ice cream pails from the 1800s are all on offer.

The brand also highlights and reissues works from iconic designers, including a collaboration with the estate of Carlo Moretti – the father of Italian Modernism – to offer his Fila Molati glassware.

ABASK commissioned By Association Only to create an international multi-brand store utilising Shopify. This allows customers to use a single sign-in from anywhere in the world and enjoy effortless checkout when it comes to cross-border shipping and local taxes.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for ABASK.

11/07/2025

A premium conversion-focused design revolution and upgrade to Shopify 2.0 for watersports brand Red Paddle Co

Red Paddle was founded by John Hibbard in South Devon, England, in 2008.
The company creates world-leading inflatable paddleboards and premium outdoor kit with the aim of enabling and inspiring adventures.

Retailing in over 60 countries worldwide, Red Paddle is loved by extreme watersport enthusiasts, families, SUP schools and more.

The Red International Development Centre, or ideas factory, is run by a team of passionate paddle boarders all involved in the development of the company.

Red Paddle approached By Association Only to elevate its online presence to reflect the quality of its industry-leading watersports products as well as upgrade to Shopify 2.0.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for P448.

11/06/2025

Seoul-born Connie Nam founded Astrid & Miyu in London in 2012. The brand is best known for its signature ear stacks.

Having spent much of her life travelling and living in different cities, Nam wanted to shake up the traditional jewellery purchasing experience and offer unusual pieces sold in an engaging way – not from under a glass counter by someone in a uniform.

Today, Astrid & Miyu has an in-house styling team that helps customers develop their personal style both in-store and online, as well as through its social media channels and newsletters.

Astrid & Miyu commissioned By Association Only to migrate its store to Shopify 2.0. We also designed and developed a site that allows for and promotes personalisation – such as the engraving of pieces – as well as the opportunity to build your own jewellery sets.

Smoother product data management and increased flexibility of content were also important aspects of the brief.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Astrid & Miyu

12/05/2025

After graduating from The Royal College of Art at the turn of the millennium, Alice Temperley founded fashion and lifestyle label Temperley London.

The British brand is famed for its bohemian-inspired pieces, including bridal gowns, that nod to a bygone era and are crafted using extraordinary fabrics.

As well as fashion garments Temperley London also has a line of homeware accessories, all of which are available to peruse at the company’s flagship store in Somerset as well as stores in London’s Chelsea and Dubai.

In 2011 Alice Temperley was awarded an MBE for services to the fashion industry and is also a member of the British Fashion Council Advisory Board.

Temperley London approached By Association Only to migrate its online stores from Magento to Shopify.

The company also wanted to revolutionise its design as well as completely overhaul its tech stack to increase conversion and improve retention rates.

Read the full case study at the link in comments.

Shopify Plus web design and development website case study for Temperley London

30/04/2025

We're delighted to have been awarded Flagship Partner status by Swap! We look forward to supporting global growth of the world’s most design-conscious luxury brands, in partnership with the Swap team!

22/04/2025

Outsiders Store was founded in Manchester, England, in 2017.

The brand sells fashion-forward men's and women's outdoor clothing, accessories and footwear as well as a selection of camping equipment.

With shops on Liverpool’s Slater Street and at Coal Drops Yard in London, Outsiders Store sources versatile, durable and functional gear that’s designed to last.

Outsiders approached By Association Only to migrate its online store from Magento to Shopify.

The brand also wanted to revolutionise its existing design to create a minimalist, premium aesthetic that’s editorial in style and nods to the aesthetic of its physical stores.

Read the full case study:

Shopify Plus web design and development website case study for Outsiders Store.