The Association for Qualitative Research

The Association for Qualitative Research In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research: the Hub of Qualitative Thinking.

Founded in the early 1980s, the Association for Qualitative Research is a non-profit organisation. Our core objective is to serve the interests of our members through:

Defining and building understanding of the commercial value of qualitative research within our community and more generally among market research buyers, marketers, the broader business community and the media

Providing in

spiring, valuable training courses to independents and client and agency-based qualitative researchers

Creating forums that facilitate debate and advance qualitative research methodology, analysis and consultancy

Promoting qualitative research as a career

Providing networking opportunities and social events for members

Promoting the highest professional industry standards within our industry, to the broader business community and to the media

Distinguishing qualitative research from the simple canvassing of opinion

We believe that certain hallmarks distinguish qualitative research from the simple canvassing of opinion:

Research conducted by qualitative researchers who are appropriately trained in research theory and practice, in terms of design, moderation and analysis

A rigorous research process that includes an analysis and interpretation stage subsequent and discrete from the moderation and fieldwork. This stage is vital in transforming the "raw" data into the insight and recommendation that distinguishes qualitative research from mere reportage

Recruitment that is undertaken in a transparent and honest manner to agreed criteria, respecting the rights and needs of both clients and respondents

Safeguarding the future of qualitative research

All those who share AQR's interests and ambitions are welcome as members. They are provided with tangible benefits, plus access to a powerful business network. Over the course of the next 20 years, the industry is bound to change. AQR will keep its members abreast of developments, and provide them with the intellectual tools to handle future challenges and opportunities.

25/09/2018

Hello everyone,

We've decided to focus our social media attention onto Twitter and LinkedIn so will be closing down this page. Please do make sure you follow us and let us know what you're up to - we are on Twitter and The AQR on LinkedIn

The AQR Board

We still have a few spaces left for the Core Skills Training: Analysis and Interpretation Skills Course - book your plac...
28/08/2018

We still have a few spaces left for the Core Skills Training: Analysis and Interpretation Skills Course - book your place today

Tools and techniques to help you to get from fieldwork data to killer insight. A 1 day course covering the journey from data to meaning. Led by Caroline Florence, Insight Narrator

24/08/2018

Don't forget entries for the 2018 Prosper Riley Smith Award close on Wednesday 12th September so get yours in to be in with a chance of winning £1, 000!

Have you signed up to our analysis and interpretation core skills course yet? Led by Caroline Florence, Insight Narrator...
05/08/2018

Have you signed up to our analysis and interpretation core skills course yet? Led by Caroline Florence, Insight Narrator who will be assisted by, experienced tutors, Katie Slater, Acacia Avenue and Caroline Noon, Vivid Research and Planning this is a course you won't want to miss. For more details

Led by Caroline Florence, Insight Narrator who will be assisted by, experienced tutors, Katie Slater, Acacia Avenue and Caroline Noon, Vivid Research and Planning.

31/07/2018

Entries are now open for the 2018 Prosper Riley-Smith Award - if you think you have a case study that demonstrates the very best in qualitative thinking and practice then get in touch. We're looking for those that show thinking that is both original and strategic, that combines creativity, insight and business application. Deadline date for submissions is Wednesday 12th September 2018

We've received some great feedback from our Online Moderating Skills Training Course that took place last week - here's ...
30/07/2018

We've received some great feedback from our Online Moderating Skills Training Course that took place last week - here's course leader Sam Nunn from Join the Dots getting the day underway

27/07/2018

Our thanks also go to Spectrum Viewing Facilities for being the perfect hosts and looking after us all so well

27/07/2018

What a brilliant day at the Online Moderating Skills Course. A HUGE thank you to Sam Nunn from Join the Dots for convening the course and to the tutors Abbie Alcock Join the Dots; Grania O’Brien, Vivid Research and Planning and Alice Banfield, Alice Banfield Research for supporting her. We couldn't run these courses without you so a huge thank you from everyone at the AQR

27/07/2018

We are all set for the first AQR Online Moderating Skills Course taking place today - a new additional as part of our Core Skills Offer

26/07/2018

We had our first board meeting yesterday together with those recently elected at the June AGM and official roles were assigned. Congratulations to Lydia Fuller of Full Colour Research and Simon Shaw of Trinity McQueen for being elected as joint Vice Chairs. Lyn McGregor remains as Chair and Liz Sykes as Treasurer - we are all very excited about the year ahead and what the AQR can provide to our members

Dates for your diary:Weds 18 July - Hub Webinar: How Qualitative Research is Affected by GDPRhttps://bit.ly/2KGE39sFri ...
10/07/2018

Dates for your diary:

Weds 18 July - Hub Webinar: How Qualitative Research is Affected by GDPR
https://bit.ly/2KGE39s

Fri 20 July - Welcome to the Games: AQR’s workshop on running workshops
https://bit.ly/2JuYPDX

Fri 27 July - Online Moderating Skills Course – part of AQR’s Core Skills training modules
https://bit.ly/2JJRdkD

***Coming Soon***
The AQR Prosper Riley-Smith Qualitative Excellence Award 2018 will open for entries

Don't forget we have the Online Moderating Skills Course taking place for the first time on 27th July. There are only a ...
03/07/2018

Don't forget we have the Online Moderating Skills Course taking place for the first time on 27th July. There are only a few places left - you can book yours here

Hands-on approach — from experiencing an online community to running your own tasks and mapping out your online moderation

Address

St Neots
PE197BA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

01480 407227

Website

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