05/02/2026
A brilliant evening at our CIPR Midlands PR Masterclass, in Birmingham, last night - staged as as part of the West Midlands Business Festival👏 It was an honour to be invited to speak and put forward why professional PR is an essential strategic business function to an audience of business leaders.
It's always a privilege to be in the same room as so many talented PR professionals and to learn from peers working across different organisations, sectors and specialisms. The event was a timely reminder that PR is truly multi-faceted – shaped by the nature of the organisation, its audiences, whether it’s B2B or consumer, and the services or products it represents.
There is no one-size-fits-all approach, and that diversity of practice is one of the strengths of our profession.
Hearing practical insights from award-winning campaigns reinforced just how strategic, creative and adaptable PR has become, particularly as it continues to align closely with marketing and wider business objectives. The conversations in the room – both on stage and over a drink afterwards – were just as valuable as the presentations themselves.
Thank to Leopard Co team for being such wonderful hosts.
Above all, the evening reminded me that there is nothing better than being in the room with a supportive industry network. Learning, sharing experiences and championing each other’s work is what keeps our profession moving forward. Huge thanks to speakers Laura Rudolph Chart.PR, Daniel Gabriel and Rachel Carroll, attendees and everyone who helped make it such a positive and energising event.
