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We are Orckid, your creative engine, Staines (2026)

22/07/2021

Data-Driven vs Data-Informed Decision Making in UX Design

Good comes from the balance between and intuition.

It is important to use both data-driven and data-informed approaches in your product design, incorporating A/B testing, Multivariate testing, and Analytics to support your design decisions, but always remember to those decisions by them with real users.

How does your business use data during the design process? Have you had any bad experiences when designing without using data to support your design decisions?

Let me know in the comments below.  ——————————————————-
Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
——————————————————-

22/07/2021

Data-Driven vs Data-Informed Decision Making in UX Design

Good comes from the balance between and intuition.

It is important to use both data-driven and data-informed approaches in your product design, incorporating A/B testing, Multivariate testing, and Analytics to support your design decisions, but always remember to those decisions by them with real users.

How does your business use data during the design process? Have you had any bad experiences when designing without using data to support your design decisions?

Let me know in the comments below.  ——————————————————-
Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
——————————————————-

01/10/2020

After final design and in-house testing we are now making our Remote Touch technology available to all.

If you have an existing touch-screen experience, or you are looking to build your next kiosk, send us a dm and we can discuss building on our powerful platform.
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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01/10/2020

Why? What? How? An iterative process

Customers visit a website for a reason. They either want information, a product, or a service. A website that fails to deliver what customers want will not see much interaction. User experience research strives to understand why customers come to a site, and user experience design tries to give the customers what they need. Through constant discovery and iteration, optimised outputs can be realised.

Discover > Research > Analyse > Create > Deploy > Optimise

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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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01/10/2020

In an ever-changing and digital world, no idea is ever ‘finished’. During any new project that we undertake, our team are constantly getting feedback on how products and services are working and iteratively improving them.

Discover. The first diamond helps us understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues.

Define. The insight gathered from the discovery phase can help us to define the challenge in a different way.

Create. The second diamond encourages those involved to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.

Deploy. Deployment involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.

In order to work as effectively as possible we adopt these 4 core principles:

Put people first. Start with an understanding of the people using a service, their needs, strengths and aspirations.

Communicate visually and inclusively. Help all those involved gain a shared understanding of the problem and ideas.

Collaborate and co-create. Work together and get inspired by what others are doing.

Iterate, iterate, iterate. Essential to spot errors early, avoid risk and build confidence in ideas.
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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25/06/2020

The goal of voice design is to create a conversational flow that makes interactions with voice assistants feel natural. Users report that the greatest benefit of voice technology is that it is hands-free and saves time.

Design with four critical goals in mind

As you design your voice skill, there are four core questions to the customer experience that you need to address:

1. What’s the goal or purpose of your skill?
2. How will customers invoke your skill?
3. What can a customer do with your skill?
4. What kinds of information do you need to collect from customers to personalise the experience?

Which voice platform should you choose?

Overall, it seems the user experience will decide the eventual ‘winner’. What we could see is an iOS/Android style market with two competing assistants both converging in some respects, but specialising in other areas.

The main players - Voice Assistants��Amazon Alexa
Google Assistant
Apple Siri�Microsoft Cortana

Alexa does well answering basic questions, but Google is slightly better on the more off-piste requests. And when it comes to a basic conversational flow, Google wins this battle too, meaning follow-up questions seem more natural given the information you’ve just received – a bit like in real-life.

Given that Apple already had Siri and Microsoft had the Cortana assistant – although current take-up is relatively low – the voice landscape has more players to consider than ever.
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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25/06/2020

Latest Blog Post - The best interface is no interface. Talking all things Voice.
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Full article: orckid.com/the-best-interface-is-no-interface-talking-all-things-voice
Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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25/06/2020

Time to think smarter about voice.
36% of UK households with smart speakers by the end of 2021 (Source: Voicebot.ai)
55% of US households with smart speakers by 2021 (Source: Voicebot.ai)
Over 50 devices with Alexa built in (source: Amazon)
30% of Google searches on mobile now voice-driven (Source: Google)
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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11/06/2020

User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate, abandonment rate, time to complete task, and (since we deal in digital) clicks to completion.

Customer Experience (CX), in contrast, encompasses all the interactions a person has with your brand. It might be measured in: overall experience, likelihood to continue use, and likelihood to recommend to others. In essence, UX is part of a broader CX, but CX contains some aspects outside of a product that UX does not.

Good digital UX gives a user/customer the ability to:
Find information on a website quickly and easily
Complete a desired task with ease
Search Web pages with ease

Good CX gives a user/customer the ability to:
Have a pleasant, professional, helpful interaction with organisation/company representatives
Feel generally positive about the overall experience with that organisation/company and everything associated with it

You can see how UX is really a component of CX, and each play an important role in the overall success of a program, the reputation of your brand, and customers’ loyalty to your brand. Failures in either area lead to a bad customer experience overall. Think about this as you develop products and services, and make sure to begin with the customer in mind.
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
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11/06/2020

What is an impact effort matrix? An impact effort matrix is a decision-making tool that assists people to manage their time more efficiently. At Orckid, we assess activities based on the level of effort required and the potential impact or benefits they will have.

Generally, activities that fall in the top-left quadrant are the ones that should be prioritised, as they require relatively low effort and result in high impact.

How do you manage the task flow in your business?
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Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
——————————————————-

11/06/2020

In an ever-changing and digital world, no idea is ever ‘finished’. During any new project that we undertake, our team are constantly getting feedback on how products and services are working and iteratively improving them.

Discover. The first diamond helps us understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues.

Define. The insight gathered from the discovery phase can help us to define the challenge in a different way.

Create. The second diamond encourages those involved to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.

Deploy. Deployment involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.

In order to work as effectively as possible we adopt these 4 core principles:

Put people first. Start with an understanding of the people using a service, their needs, strengths and aspirations.

Communicate visually and inclusively. Help all those involved gain a shared understanding of the problem and ideas.

Collaborate and co-create. Work together and get inspired by what others are doing.

Iterate, iterate, iterate. Essential to spot errors early, avoid risk and build confidence in ideas.
——————————————————-
Visit: orckid.com
Call us: 01784 426 999
Email us: [email protected]
——————————————————-

We are Orckid, your creative engine

22/07/2021

22/07/2021

01/10/2020

01/10/2020

01/10/2020

25/06/2020

25/06/2020

25/06/2020

11/06/2020

11/06/2020

11/06/2020

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm