06/02/2026
The LANDMARK team was on the ground at the GCSAA Conference and Trade Show, producing video and the Changing The Business of Golf podcast for our client Syngenta Turf UK and Ireland.
But for us, GCSAA wasn’t just about the production. It was about listening, observing, and understanding where the industry is heading.
Here’s what we took away from the week:
1. Innovation at the core: New technology is driving real-world solutions across course management, sustainability and operations.
2. Data driving decisions: Data is becoming the industry’s common language, shaping decisions, validating sustainability efforts, and changing how value is defined and communicated.
3. How brands communicate matters: Innovation only creates impact when it’s clearly and credibly communicated.
As the industry evolves, it’s clear that embracing innovation and communicating it effectively is what sets leaders like Syngenta apart.
Thanks to the Syngenta team for another great week in Florida.