09/09/2025
Is AI good or bad for the creative process?
Creating a marketing campaign has its challenges! Who wouldn’t want a machine to do the work for you in a few short seconds?
But is it original? AI is fed large amounts of existing campaigns and ideas to create new concepts.
It works for variations of an existing idea, but not a truly original one. Maybe that will come?
If you're looking to automate or accelerate parts of your workflow, AI might feel like a gift, but if you're chasing the unpredictable magic of human creativity, AI may never fully replace that spark ✨
So, is AI a creative blessing or a curse? Well, that depends on what you’re trying to achieve!