12/02/2024
Putting my new piccies to good use, I’m Kicking off a new week with a little introduction from me 😃👋
I’m Liz, Liz McCracken design, 3 and a half years ago during Covid when we were living in a dream world and nothing seemed to matter anymore 😆
After saying yes to lots of different projects, I realised my passion lay in Brand Identity Design. I love helping clients tell their unique story by crafting their brand to create meaningful and lasting connections with their audience.
I always knew I wanted to do something creative growing up, but like many kids who are good at art, I wasn’t sure how to make a career out of it. While I was doing my Masters, I was given a book by Peter Blake, I loved the bright colours, abstract shapes and collage. It was a world away from what I’d been taught about graphic design up until then and I started to get excited about its possibilities.
Not one to go down then normal route, I was always searching for creative ways of working within graphic design. I loved mixed media, letterpress and screen print and found a way to use them to inspire my design, it’s something I’ve carried through to this day, and I love to bring in a playful and illustrative element to each project.
Ive been lucky enough to work with some incredible people and businesses from around the world. From trains to burgers to ice cream to cars, beer brands, kids brands, restaurant brands, and candle brands. I’ve wrapped store fronts, created brand books, and designed screens in Oxford Circus ⭐️
But It’s not only about the work I produce, the highlight is connections I’ve made 💜 Other amazing designers who support and inspire, and clients that have turned into friends. I like to think that that says something about the type of person I am and the service I provide.
So if you’re thinking about your next project including new branding, in need of more general design support, feel free to drop me a line.
Or leave me a voice note. I love a voice note 😆
