SASS media

19/06/2026

At the inaugural Female Founder UK Founder Live event at Teesside University this month, award-winning designer Kate Fearnley shared a raw account of the highs and lows of being a female founder.

During our fireside chat in front of an audience of education leaders, captains of industry, finance experts and female founders, Kate shared the highs of winning awards, dressing celebrities and having her own collections stocked in 80 bridalwear boutiques across the UK. She also shared the lows - the pressures behind the scenes of keeping up with demand, long hours, cashflow issues and trying to keep up with the shifts the industry underwent during and after Covid.

Kate was forced to close her business after 24 years in October and she has kept a very low profile since but inspired by the support she received from Max Freer and Female Founder UK, she decided to do a live interview with me at the FFUK event.

It's fair to say you could have heard a pin drop during the interview.

This is why we're hosting these vital conversations and this is why we're not just going to talk about the fact that only 2% of funding across the UK goes to female founders, we're going to galvanise action.

Right here, right now.

Because Kate - and every female founder - deserves it.

https://lnkd.in/ed9vFm8i

15/06/2026

Really pleased to see that Tees Business has covered the Female Founder UK event Sarah Dale and I hosted at Teesside University.

This event came on back of the work Female Founder UK has been doing behind the scenes to support women in business across Tees Valley for many years.

It invited women in business to join captains of industry, financial experts, intellectuals in the digital space, educational leaders and health and wellbeing specialists to demand the holistic support women in business across Teesside need right now.

Keep following us for more news to come from Female Founder UK, as SASSmedia is the official media and publicity partner for this amazing brand, built by women on Teesside for women on Teesside and beyond!

https://teesbusiness.co.uk/2026/06/12/female-founders-gather-to-demand-what-they-need-for-business-success/

Max Freer Samantha Anderson Joanna Wake Noel Dennis Andrew Rowe HSBC

Female founders from across Teesside were joined by captains of industry, education providers, finance experts and wellbeing specialists at a landmark event to discuss the need to back female entrepreneurs – and capitalise on “one of the greatest economic opportunities of our time”. The inaugu...

13/06/2026

Here is a lovely weekend story for you - especially if you're a golf fan and you're at home because it's a bit windy out there on the fairways of Teesside today!

Northern Insight Magazine has covered the story about 25 young golfing hopefuls from Aced Academy, at Blackwell Grange Golf Club who will be competing in leagues across Yorkshire and County Durham this summer.

Thanks to Gareth Billington of 16 Finance who shared the story with us and is sponsoring the young players!

Top golf academy sees 25 young hopefuls compete. - Insight Magazine Leisure - 11th June 2026 - ACED Academy at Blackwell Grange has high hopes for Yorkshire and Durham leagues.

11/06/2026

Sarah Dale and Sarah Walker were delighted to present at the first Female Founder UK Live event at Teesside University. It was great to hear from so many female founders - as well as male advocates - about why it's important to holistically support women in business on Teesside and beyond - and what we all need to do next. At Female Founder UK, we're turning the conversation into action.

Amazing to think that if women were supported in the same way as their male counterparts in business, it could add £310bn to the UK economy - this from an official Government report.

If you are a champion of women in business, whether on Teesside or further afield, please feel free to share our latest news story at

Trademarked brand Female Founder UK hosts first ‘Founder Live’ event at Teesside University. Female founders from across Teesside were joined by captains of industry, education providers, finance experts and health...

29/05/2026

We have loved working on this story about hearing dog Inca and his human, Martin Peagam, which has been covered by Northern Insight Magazine.

It's a great story of companionship and hope for those affected by hearing loss and it's great that Jacksons. are supporting Hearing Dogs For Deaf People this year, after the team there chose them as charity of the year!

Adorable Inca inspires Jacksons to support Hearing Dogs for Deaf People - Insight Magazine Business - 28th May 2026 - Law firm names its charity of the year after getting to know Martin Peagam and his incredible four-legged friend.

20/05/2026

Sarah Walker really enjoyed helping with hosting at Assist Women's Network's Stockton meet up at Consultants Choice Clinic today.

Thank you to Sharon Sinclair-Williams - the main host with the most! - for supporting me on my first Assist Stockton hosting duty!

Sharon was great at getting us all relaxed with some EFT at the start of the session. This is something I have used and can totally vouch for how it can support you with stress, depression and anxiety and myriad other problems.

It was a really friendly room today and I enjoyed hearing about all the many varied businesses in attendance.

Thanks also to Hailey Dobbs for introducing us to the range of services on offer at Consultants Choice.

Of course, thanks also to Ann Stonehouse QAEP who was there helping to organise everything, promoting the Assist podcast and being her usual fab self!

Looking forward to the next Assist event!

Women’s health and wellbeing was amongst the topics for discussion, as Assist Women’s Network met at Consultants Choice Clinic in Stockton tomorrow. Hailey Dobbs, managing director at Consultants Choice Clinic...

19/05/2026

Female Founder UK, which was set up on Teesside by Max Freer is being taken to a national audience.

Max was on BBC Tees this morning talking about the need for better support for women-led businesses and women-built brands on Teesside and beyond.

You can hear her one hour 54 minutes in at https://www.bbc.co.uk/sounds/play/m002w69w

https://sassmedialtd.co.uk/news/female-founder-uk-highlights-tees-businesswomens-support-needs/

Max Freer to take new brand for female entrepreneurs from Teesside to London and the North West A Teesside-based female founder has poured her years of experience of juggling motherhood...

07/05/2026

30/04/2026

Why perfection is bad for business – and why storytelling is your real secret weapon. Our latest SASS blog...

https://sassmedialtd.co.uk/news/why-perfection-is-bad-for-business-and-why-storytelling-is-your-real-secret-weapon/

New series of workshops loading!

For many people in business, the concept of perfection sits quietly in the background of everything we do. The perfect brand. The perfect strategy. The perfect messaging. The perfect balance...

30/04/2026

Our hosts, Sharon Williams (The Digital Gene & Love Yourself EFT), Sarah Dale and Sarah Walker (SASS Media), are excited to welcome you to Assist Just Networking Stockton 💜

Join us for a relaxed, friendly morning of connection and conversation. No formalities, no hard selling, just genuine networking in a room full of like-minded people. We actively share opportunities, collaborate and champion Women Supporting Women (while welcoming all genders).

We’re also delighted to be hosted by Consultants Choice Clinic as we continue our 2026 networking series.

📍 Consultants Choice Clinic, Stockton-on-Tees
📅 Wednesday 20th May
⏰ 9:30am – 11:00am

🎟 Book your place:
https://www.eventbrite.co.uk/e/1987054127385?aff=oddtdtcreator

We’d love to see you there ✨