05/10/2026
A new chapter for Heart of England Co-operative Society is taking shape.
Last week, we joined the Support Centre team for a two-hour brand workshop, bringing together everything we’ve learned over the past year, from customer research and insights through to our creative work on personas, tone of voice and the new visual identity.
There were plenty of interactive sessions, a brand quiz, some personalised goodies and, most importantly, lots of conversations around how we can bring the new brand to life consistently across the Society.
With two trial stores already dressed in the new branding, we’re now looking ahead to the full launch later this November.
A brilliant day with a brilliant team. We can’t wait to see where this next chapter takes the brand 🚀