04/08/2026
How we created our latest marketing videos with AI and the surprising parallels with traditional film making.
It’s sometimes hard to recall these days, but there was a time before we all relied on AI.
Some of it was utterly tiresome, like having to walk before the invention of the coach and four, add up before the invention of calculators, or talk to people in the same room before the invention of the smartphone.
But some of it, like the creative work, the craft of actually making things, turns out to be surprisingly hard to skip, even with a machine that can generate video from a text prompt.
We found this out the hard way. But once we’d worked through the initial pain both in terms of time and expense, we found it to be a genuinely exciting medium to work with.
Read the full story here: https://katatomic.co.uk/how-we-created-our-latest-marketing-videos-with-ai-and-the-surprising-parallels-with-traditional-filmmaking/
