Provoke Marketing & Design

20/01/2021

Do you have a product that pairs perfectly with cheese?

From tongue-tickling pickles and chutneys to charcuterie, crackers and wine, the International Cheese Accompaniment Awards will open to entries very soon and they want to hear from food & drink producers like you.

Sign up to receive a copy of the 38 awards categories, and to get your Early Bird invite when entries open in February. The awards will be held on the 1st July 2021 as part of the prestigious International Cheese and Dairy Awards at Staffordshire County Showground.

Register here: https://docs.google.com/forms/d/e/1FAIpQLSd8FeHXJ8s6OLuLlQJlYeo_vNC9W2jBBaOqZH4-4GsPT2e0Tw/viewform

DM us or email [email protected] if you have any questions!

24/08/2020

Experienced exec chef and VP of the British Culinary Federation Matt Davies offers advice and insight into some of the issues hospitality businesses face at the moment.

Join our private group, Sauce on the Side, for more food, drink & hospitality industry views.

22/07/2020

We've gathered insight from professionals in H&S, data, restaurant management, customer experience, interior design and marketing for our guide to making hospitality work again.

You can find the PDF here: https://bit.ly/3eRywa4

17/07/2020

21/05/2020

How do you increase website traffic and social engagement during a global pandemic?

In the first week of working with The Village Butcher Ipstones on their social media strategy, we saw an 8% increase in followers on social media, and a huge 130% increase on e-commerce shop visits through social media referrals. New visitors to the website grew from 58% to 72% encouraging new customer relationships, and overall traffic grew by 85%! 🙌

01/05/2020

How do you breathe new life into a well-loved wedding venue? 🤵👰

We set out to reposition The Moat House Acton Trussell for the needs and aspirations of modern couples. Starting with the discovery phase, we engaged with the senior leadership, interviewed couples who were and researched the competition. From there, we developed customer personas and a brand tone of voice, and helped arrange a collaborative styled photoshoot for visuals to support the messaging.

We chose to focus on exclusive use and bespoke weddings, with a deliberate move away from package-based sales. We produced a new brochure and website highlighting the stand-out food, as well as launching the venue’s exclusive use option to press, securing coverage on a local and national footprint.

In five weeks post-launch, we delivered more than £500,000 potential business.


Staffordshire Living Magazine J'aime The Wedding Community

23/03/2020

Calling all restaurants, cafes and bars in Staffordshire, after the announcement of closures and the need to look at takeaway and delivery options we would like to help. We will be running two free video masterclasses on Tuesday 24th March. One at 2pm and the other at 6pm - if you would like to be on it please DM us and we will send you the details. Also if there is anything you would like us to cover let us know.

31/01/2020

How do you break through the noise and drive sales in the run up to Christmas? 🤔

We carefully crafted an email campaign for Best of British Beer which utilised their existing customer data. By segmenting their database, we were able to identify five key audience profiles, and tailor emails to each one to ensure that the right content was hitting the right people. In under 9 weeks, we helped Best of British Beer see a 555% return on investment, with an average conversion rate of 14.69%. Several emails converted at over 20%, and the average order value was higher than the key featured product in each email. A fantastic way to kick off 2020 - cheers! 🍻

30/01/2020

How to generate sales of naturally flavoured vodka in a gin-obsessed market? 🤔
To break into the market, we recommended launching a premium gin to raise the profile of SunBear Distillery, to be followed by the rollout of rebranded vodkas. Design inspiration came from Sun Bear’s namesake charitable cause and commitment to natural flavours.